Teaches undergraduate and graduate courses in Design. Prepares curriculum, advises students, and plans and grades class assignments. Provides guidance, mentoring, and supervision to students. Participates in departmental meetings and committees, and serves Roski School of Art & Design, and University of Southern California by participating in committee work. Participates as a chair or thesis committee member for graduate student final projects. Maintenance of a Graphic Design practice. Organizes student events such as exhibitions, receptions, and community activism. Represents the university at conferences, national and international meetings. Offers insight into professional practices and industry standards in Graphic Design. Contributes to the academic mission of the department and school by developing academic content. Participates in faculty meetings and service activities for the department, school, and university. Attends faculty and administrative meetings and perform duties in the department as assigned.

Orchestrated the creative vision, brand consistency, production and innovation processes for Tabaruba and 50+ clients like Coca-Cola, Petrobras, and UC Davis. Designed and supported the creation of hundreds of Branding, Promotional, Videos, Digital, Editorial, and Data Visualization projects promoting consumer engagement and driving business. Increased employee engagement and satisfaction by designing the creative frameworks, communication strategies, internal branding, and redesigning Coca-Cola’s headquarter space for its Olympic task force. Procured and trained more than 10 multidisciplinary creative teams for Tabaruba and its clients, fostering excellence, holistic approach, and a results/value-driven vision from concept through production/completion to designers, art directors, editors, developers, artists, and data scientists. Secured high-touch client accounts with a consistent average customer lifetime of 5+ years and an 80% client retention rate. Researched and built Tabaruba’s Business Intelligence (BI) capabilities, generating a 40% growth in annual profit and leading to new markets, including Brazil’s most extensive Culture data-driven initiative. Implemented innovative project management and technology tools optimizing production processes for S2/Kenner’s creative pipeline, reducing 27% in production cost and 70% production time, resulting in ≈2000% efficiency gains over two years.

Spearheaded the Editorial Design concentration, developing its five disciplines’ teaching and evaluating content material for both in-person and remote learning. Taught core Project discipline; led and supervised the program’s team of professors. Member of the Faculty’s Structural Committee responsible for the program’s systematic assessment.

Assembled and coordinated the National Exam of Student Performance (Design). Established the base grading standards and assessed the exam’s quality and effectiveness. Also responsible for grading ±1,600 exams — multiple-question and essay questions.

Taught 500+ students during 16 semesters in Senior Project, Production & Materials I and II, and Editorial Design Seminar disciplines. Also mentored students in Internship & Market, coaching them for their internship experiences and market and ethics values. Prepared lectures, class activities, and assignments for the disciplines listed. Secured collaboration, ethics, diversity, and inclusion by mediating classes in a real-life studio creative team structure.

Designed, art directed, and supervised production for annual reports, branding, corporate, and collateral material for Fortune 500 clients. Responsible for project, budget, production and client management Introduced new internal workflows that improved production processes.

Pratt Institute / Graduate Communications Design Dept. YC, 1998–2001Taught VisCom I and II, full-spectrum graphic design, VIS and branding proj. disciplines. Encouraged cross-cultural exchange across a student body with 30+ nationalities. Prepared lectures, class activities, and assignments and graded students. Collaborated with the disciplines’ Tenure Professor on its implementation and development. Contributed with Tenure Professor of the disciplines on its implementation.

Assistant to Tenured Professor Alisa Zamir for the Graduate disciplines of “Visual Communications 1, 2, and 3.” Helped with class assignments, grade assessment, student tutoring, and filling as a substitute teacher when needed.

Designed and supervised production for corporate identities, annual reports, magazines, and collateral material for clients such as Chase, Credit Suisse, and Johnson & Johnson.