Tabassum Khot Email & Phone Number

Pakistan

As a Content Team Lead and Strategist at Global Clicks, I successfully expanded the content team from 1 to 4 members, fostering a collaborative environment that significantly enhanced productivity and creativity. I developed a strategic recruitment plan that streamlined the hiring process, attracting top industry talent. By cultivating a positive team culture with open communication and knowledge sharing, I ensured a cohesive and motivated team. My role involved managing the entire… Show more As a Content Team Lead and Strategist at Global Clicks, I successfully expanded the content team from 1 to 4 members, fostering a collaborative environment that significantly enhanced productivity and creativity. I developed a strategic recruitment plan that streamlined the hiring process, attracting top industry talent. By cultivating a positive team culture with open communication and knowledge sharing, I ensured a cohesive and motivated team. My role involved managing the entire content workflow, with a strong focus on maintaining high SEO standards and quality benchmarks, which contributed to increased online visibility and engagement. I also implemented project management tools and standardized processes that streamlined content creation, resulting in a more efficient workflow. I set clear performance goals and provided ongoing feedback, driving continuous improvement and team success. Additionally, I mentored and empowered team members through personalized training and coaching, fostering their skills and preparing them for future leadership roles. My strategic delegation of tasks encouraged a sense of ownership and leadership potential within the team.Key Achievements:- Grew the content team's output by 50% within the first six months of expansion.- Improved SEO performance by 30%, resulting in higher search engine rankings and organic traffic.- Reduced content production time by 20% through the implementation of new processes and tools.- Successfully onboarded and retained top talent, contributing to the long-term success of the content team. Show less

As a Freelance Copywriter on Upwork, I have collaborated with diverse clients across various industries to craft compelling, personalized content that drives engagement and boosts conversions. My work involves understanding each client’s unique brand voice and objectives, then translating that into content that resonates with their target audience. I specialize in creating SEO-optimized copy that not only improves search engine rankings but also enhances user experience. Whether… Show more As a Freelance Copywriter on Upwork, I have collaborated with diverse clients across various industries to craft compelling, personalized content that drives engagement and boosts conversions. My work involves understanding each client’s unique brand voice and objectives, then translating that into content that resonates with their target audience. I specialize in creating SEO-optimized copy that not only improves search engine rankings but also enhances user experience. Whether writing blog posts, website content, or marketing materials, I ensure that every piece is strategically designed to meet the client’s goals and deliver measurable results.Key Achievements:- Successfully completed over 15 projects on Upwork, consistently receiving 5-star reviews for quality and reliability.- Helped clients achieve a 30% boost in conversions by crafting persuasive, audience-focused copy.- Built long-term relationships with clients, leading to repeat business and ongoing collaborations. Show less

Home-Based

As a Sleep Health Content Writer at SleePare AI, I specialized in creating detailed product reviews that highlighted product specifications, benefits, and brand persona. My role also involved crafting creative blog posts designed to engage readers while delivering in-depth knowledge on sleep health and related technologies. Additionally, I wrote guest posts focusing on our products and services, enhancing our brand’s visibility and credibility. Our content strategy centered on raising… Show more As a Sleep Health Content Writer at SleePare AI, I specialized in creating detailed product reviews that highlighted product specifications, benefits, and brand persona. My role also involved crafting creative blog posts designed to engage readers while delivering in-depth knowledge on sleep health and related technologies. Additionally, I wrote guest posts focusing on our products and services, enhancing our brand’s visibility and credibility. Our content strategy centered on raising awareness about the crucial role of sleep in overall well-being. I provided valuable insights on factors that improve sleep quality, such as the importance of a comfortable mattress, the materials and components used, and their relevant certifications. My expertise extends to offering actionable tips and tricks to combat sleeplessness in both adults and children. For those struggling to feel rested despite adequate sleep, I guided them in discovering their optimal slumber time based on research and expert advice.Key Achievements:- Implemented targeted content marketing campaigns that increased website traffic by 20% and boosted conversions by 8% monthly.- Developed and managed successful Influencer Marketing campaigns, significantly enhancing brand awareness.- Drafted high-conversion ad copy, email marketing, social media content, and web copy to drive engagement and sales. Show less

Dubai, United Arab Emirates

Telebu Communications is a Dubai-based communication solutions service provider, offering a range of services, including SMS gateway software through its subsidiary SMSCountry and social media management with Telebu Social. As a ghostwriter at Telebu Communications, I handled two key accounts: SMSCountry and Telebu Social. I crafted compelling content for various marketing materials, including blogs, social media ads, social media posts, listicles, landing pages, push notification copy,… Show more Telebu Communications is a Dubai-based communication solutions service provider, offering a range of services, including SMS gateway software through its subsidiary SMSCountry and social media management with Telebu Social. As a ghostwriter at Telebu Communications, I handled two key accounts: SMSCountry and Telebu Social. I crafted compelling content for various marketing materials, including blogs, social media ads, social media posts, listicles, landing pages, push notification copy, Google Play and App Store pages, web 2.0 articles, chatbots & SMS templates, and emails. I worked closely with the communications and design teams to ensure brand voice consistency across all platforms. Through keyword research and SEO best practices, I optimized website content for organic search and increased web traffic. I maintained a strong understanding of the target audience to tailor messaging effectively, supporting both corporate relations and government clients. I managed deadline-oriented workflows efficiently while maintaining high-quality standards. My collaboration with the content team lead and designer contributed to a 200% increase in web traffic through diverse marketing materials such as blogs, social media, and digital ads (Google, LinkedIn, Meta).Projects I worked On:● SMSCountry○ SMSCountry Country Landing Pages (Egypt, Zambia, UK, India)○ SMSCountry Feature Landing Pages○ Google ad Copy● TelebuSocial○ TelebuSocial Product Landing Pages○ App Store Description○ SEO Blogs○ Comparative blogs○ Product Guides○ LinkedIn ad Copy○ TelebuSocial Email Campaigns for prospects and customers● Talk Magnet○ Talk Magnet Popup pages○ Talk Magnet Landing Pages (Industry, Teams, Use Case, Businesses)○ Talk Magnet Web 2.0 blogs○ Quora Answers Show less

United States

I identified prospect websites to create authority backlinking, which enhanced online visibility and credibility for clients. Utilizing analytical tools like Moz, Google Analytics, and Ahrefs, I analyzed website authority and collected contact details using automated tools such as Hunter.io. I drafted outreach email campaigns to pitch the client’s link and content on high-authority websites, closely monitoring campaign results such as open rate and response rate. Through persuasive… Show more I identified prospect websites to create authority backlinking, which enhanced online visibility and credibility for clients. Utilizing analytical tools like Moz, Google Analytics, and Ahrefs, I analyzed website authority and collected contact details using automated tools such as Hunter.io. I drafted outreach email campaigns to pitch the client’s link and content on high-authority websites, closely monitoring campaign results such as open rate and response rate. Through persuasive content and effective marketing strategies, I effectively increased web traffic on the client’s website by 40%.Key Achievements:- Successfully boosted web traffic by 40% through strategic authority backlinking and SEO techniques.- Developed and executed effective outreach email campaigns that significantly improved open rates and response rates.- Enhanced clients' online visibility and credibility by securing placements on high-authority websites. Show less

Home-Based

As a freelance content writer, I produce engaging web articles, blogs and website content in order to assist my clients to achieve their marketing goals and improve their online presence. I specialize in niches related to health, fashion, beauty and technology.Get great backpacker tips when traveling to hottest travel destinations, including Thailand, Australia and Singapore. Find the best places to eat and cheapest hotels to stay in, on my well-written blogs. Through my blogs, I helped… Show more As a freelance content writer, I produce engaging web articles, blogs and website content in order to assist my clients to achieve their marketing goals and improve their online presence. I specialize in niches related to health, fashion, beauty and technology.Get great backpacker tips when traveling to hottest travel destinations, including Thailand, Australia and Singapore. Find the best places to eat and cheapest hotels to stay in, on my well-written blogs. Through my blogs, I helped clients in disseminating ways to stay healthy and active. As I am an established health writer, I have served clients in the beauty industry as well to assist their consumers in keeping their skin fresh and illuminated. My content pieces are informative yet engaging to attain brand's marketing goals. Show less

Karachi

As a Senior Executive Brand Manager, I am responsible to manage web activities such as blogging on various sites, search engine optimization, creating backlinks, increasing SERPs and social media activities.constant creativity and learning is the key to success in internet marketing. I keep myself updated with with latest trends and technologies to utilize them in building a strong brand image.

Pechs

As a social media marketer, I am in constant contact to comment and respond on social media sites. I put up ideas and issues online, and with patience and kindness listen to every kind of criticism. Creativity is what makes social media campaigns stand out from the rest.Nevertheless, social media trends change very quickly, and activities can fall behind when one miss the opportunities to explore the “Next Big Thing” about tools, upgrades, and emerging trends. Well-written, timely… Show more As a social media marketer, I am in constant contact to comment and respond on social media sites. I put up ideas and issues online, and with patience and kindness listen to every kind of criticism. Creativity is what makes social media campaigns stand out from the rest.Nevertheless, social media trends change very quickly, and activities can fall behind when one miss the opportunities to explore the “Next Big Thing” about tools, upgrades, and emerging trends. Well-written, timely content is what drives the Social Web. So, I am always listening and responding rapidly to update about the products, and this has made blogging a central element to a successful social media strategy. Show less

Karachi, Pakistan

As a team member of the creative department, I was expected to come up with innovative ad copies, jingles, and brand name for new clients. In addition, I was responsible for devising concepts for print and electronic ads. Due to strong writing skills, I was also in charge of providing attractive content for promotional materials. To communicate the marketing message effectively, I was in continuous contact with the client and the rest of the creative team for producing featured ad… Show more As a team member of the creative department, I was expected to come up with innovative ad copies, jingles, and brand name for new clients. In addition, I was responsible for devising concepts for print and electronic ads. Due to strong writing skills, I was also in charge of providing attractive content for promotional materials. To communicate the marketing message effectively, I was in continuous contact with the client and the rest of the creative team for producing featured ad copies and company magazines. Also planned creative pitches to secure business accounts and succeeded in bringing two major clients to the organization. Show less

Starting my career in the world of media was not flashy or luminary in any way. It needed excessive care to ensure that the electronic ads are aired on time as well as are delivered to the leading channels so that the message is communicated to the desired audience. As I was handling a leading cooking oil manufacturer, I had to be on my heels to make sure that the ads are delivered to the electronic media and also keep an eye on the airing time of these ads. This job made me efficient in time… Show more Starting my career in the world of media was not flashy or luminary in any way. It needed excessive care to ensure that the electronic ads are aired on time as well as are delivered to the leading channels so that the message is communicated to the desired audience. As I was handling a leading cooking oil manufacturer, I had to be on my heels to make sure that the ads are delivered to the electronic media and also keep an eye on the airing time of these ads. This job made me efficient in time management and enabled me in running a successful ad campaign that brought great business to the company year roundAlso I had to make sure client advertisements are aired/printed on approval from the Buying division by way of issuing release orders, ensuring all material reaches the relevant media vendors and tracking their status on the relevant media at the designated dates and times. Show less

Master'S Degree, Mass Communication/Media Studies

B.S., Advertising And Public Relations

Activities and Societies: Attended lecture on Investigative Journalism, arranged by YING. 2010 Workshop on Creative Writing, arranged.

Master'S Degree, Public Relations, Advertising, And Applied Communication