• Overall email strategy creation and execution

-Help drive, monitor and measure marketing initiatives to advance Shamrock’s business objectives-Develop and implement marketing strategies to enhance customer experience and support sales initiatives-Identify and evaluate new business opportunities through consumer insights and marketplace analytics-Help develop key messaging for campaigns that support the family of brands-Maintain consistent branding and messaging across all marketing materials-Work with product owners and the UX team on customer-facing mobile and web application projects-Manage the brand’s digital marketing efforts to ensure return on ad spend (ROAS)-Develop a strong working relationship with key stakeholders-Other duties as assigned

• Led the marketing team and assist the VP of Customer Success & Marketing to project manage the sales team: helping to assign, review and prioritize work• Oversaw marketing projects, initiatives and campaigns from concept to execution and post-project evaluation, utilizing aligned strategy• Directed new approaches and strategies utilizing knowledge about customer behavior, trends, and competitive information• Tracked key performance indicators for marketing initiatives and adjust strategy accordingly• Managed content strategy and execution, including blogs, proposals, presentations, press releases, email campaigns, and our ecommerce site• Responsible for industry, competitive, and generic research necessary to communicate key findings• Led customer training program (content curation, filming, editing and publication)• Developed and executed digital and social advertising campaigns• Email campaign management and KPI tracking including, account-based marketing, email automation and traditional email campaigns• Managed marketing vendor relationships• Workedwith trade associations and industry partners to generate and/or fulfill writing opportunities to share our insightsKey Achievements• Brand email engagement averages 23% open-rate and 3% click-through-rate on product-related emails - far above the eCommerce averages of 15.66%and 2.07%, respectively• Orchestrated the creation of Redemption Plus’s first comprehensive brand manual and brand story• Curated and published the industry’s first cohesive, formalized training on redemption management within family entertainment centers (i.e. Dave & Buster’s)• Played a role in growth year over year marketing-attributed revenue from 5 percent to 7 percent of annual revenue for a total of $1,287,329 (2019 vs. 2018)• Hit $100,000+ in marketing-attributed monthly revenue three times in 2019

Assisted with general marketing duties including Shopify SKU additions, social media for museum events, and press releases.

•Served as the secondary media contact for University of Kansas women’s basketball team. •Handled game notes and Twitter, in addition to acting as the visiting SID liaison during all games.•Assisted in writing the women’s basketball news releases and game recaps for KUAthletics.com.

•Assisted in media operations during home football and men’s basketball games, including but not limited to: pre- and post-game press conferences, statistical duties during games and writing game recap stories.•Wrote features on student-athletes, sometimes acting as a KU correspondent for the Big 12 Conference.

Swimming and Diving SID • Serve as the primary media contact for University of Kansas swimming and diving team. • Record statistics for all home meets in addition to acting as the visiting SID liaison.• Write all the women’s swimming and diving news releases and meet recaps for KUAthletics.com.Student Assistant • Assist in media operations during home football and men’s and women’s basketball games, including but not limited to: pre- and post-game press conferences, statistical duties during games and writing game recap stories.• Write features on student-athletes, sometimes acting as a KU correspondent for the Big 12 Conference.

•Implemented this national Kappa Delta campaign at my local chapter.•Included handing out balloons with encouraging messages on them to women and girls on Lawrence’s popular Massachusetts street in order to promote confidence.

•Lead group discussion in order to educate new members about the ideals of Kappa Delta sorority.•Assist new members throughout pledge period by mentoring college women who are new to Kappa Delta Sorority.

•Educated chapter members about the principles of PACE (personal presence, attitude, communication, enlarging our world) by creating presentations for 180 college women.

•Created and published content to Twitter, Facebook, Instagram, Google+ and Pinterest accounts.•Tweeted over 700 times, and gained 471 followers.•Contributed in marketing strategy meetings and planning sessions.