Tabatha Meyer Email & Phone Number

Dallas, TX

• Developed and led value-added marketing initiatives. Collaborated across the organization to expand market share, champion improvements, and communicate business development plans. Responsible for impactful marketing.
• Achieved highest profit year ever in 99 years of business in 2016.
• Executed targeted marketing plans to augment 12% volume growth in a mature, multimillion-dollar category (2017 v 2014).
• Drove double-digit revenue growth in manufacturing channel with focused sales campaign.
• Established annual marketing plans and budgets to facilitate corporate objectives.
• Promoted 1 oz. size to new meal-kit segment—maximized existing production line capacity.

Dallas, TX

• Managed marketing and business development functions: data analysis, plan implementations, new product development, customer requests, business reviews, budgets, sales material creation, and trade shows. Collaborated.
• Contributed to over 50% sour cream volume growth (2013 v 2006) through staged geographic expansion and effective product portfolio management.
• Determined value selling propositions and created engaging, relevant content (digital and print).
• Designed targeted sales collateral: product videos, flyers, information sheets, presentations, trade exhibits, advertising and promotional material.
• Leveraged interpersonal and exceptional problem-solving skills to reduce expenses and implement tangible solutions.
• Hired and trained 4 marketing specialists.

Dallas, TX

Created Access CRM and pricing database. Provided market analysis reports to leaders. Developed targeted sales growth presentations based on internal and syndicated data analysis. Implemented pricing changes, new software, and trained others. Worked closely with sales managers. Aided in new product development.

Plano, TX

Bachelor Of Science - Bs, Business Administration And Management, General, 4.0

Activities and Societies: Graduated Cum Laude. Dean's List.

Business Administration And Psychology, 4.0

Activities and Societies: President's honor role. Alpha Lambda Delta Honor Society. Psi Chi Honor Society. Recipient of Pursuit of.