Tabi Hoshmand work email
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Tabi Hoshmand personal email
Experienced and passionate brand builder and creative marketing strategist with 7+ years of experience. Brand innovator with hands-on development from concept to execution for a full 360 multi-channel approach that believes in the strength of storytelling. I've worked on building brand voice, launching new private label brands and driving consumer loyalty through social media marketing with the largest beauty subscription in the industry. Most recently at Estee Lauder leading in the development and implementation of the Global Skincare and Makeup Set business by innovating the marketing strategy to enhance Brand story and drive retail sales in priority channels and regions. Currently at Squarespace focused on brand marketing for the Bio Sites and Unfold business!Core skills & competencies: Brand & Product Development | Brand Innovation | Integrated Marketing Strategy, Execution & Planning | Digital Content Strategy (social, email & dot com) | Content, Beauty & Art Direction | Content Creation | Social Media Marketing & Analytic Reporting | Influencer Marketing | Project Management | SEO strategy | Events & PR strategy | Market Research | Global Brand Marketing | Promotions Marketing
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Co-FounderTurshNew York, Ny, Us
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Senior Marketing Manager, Unfold & Bio SitesSquarespace Jul 2023 - PresentNew York, Ny, Us -
Global Marketing Manager, PromotionsThe Estée Lauder Companies Inc. Feb 2022 - Jul 2023New York, Ny, UsLead the development and implementation of the Global Skincare Sets, Makeup Sets, and Paid Sampling innovation and marketing strategy to enhance the Brand story and drive retail sales in priority channels and regions.Analyze the global market space with a regional lens, identify gaps to ensure we remain competitive regionally, and propose opportunities each year to both recruit NEW consumers as well as grow regimens with Loyal consumers, with a regional lens. Collaborate with regional teams to analyze the key market mix of business and incorporate findings into program proposals in support of both Brand and Region strategic objectives. -
Brand And Marketing ManagerIpsy Oct 2019 - Feb 2022Santa Monica, California, UsAs a founding member of Madeby Collective (IPSY's sister business) that pioneered the brand/marketing development of ITEM Beauty and Tresluce Beauty.TRESLUCE BEAUTY by Becky GTresluce Beauty develops high-performance, vegan-friendly, conscious formulations that deliver high-impact artistry. Our cruelty-free products and packaging are infused with Latinx-sourced ingredients and art. We are environmentally cognizant and use recyclable, reusable packaging whenever we can.ITEM BEAUTY by Addison RaeITEM is a clean beauty brand that celebrates authentic individuality. Each product is uniquely positioned to serve the ever-changing needs of Gen Z by delivering 100% cruelty-free, vegan-friendly, dermatologist-tested formulas made with proven, science-backed ingredients, plant-based oils and botanical extracts to empower self-expression and self-love. -
Marketing & Social Media SpecialistIpsy Jul 2018 - Oct 2019Santa Monica, California, UsI build and execute social media strategy through competitive research for all social media activations and beauty trade show events. I continuously improve our social channels by capturing and analyzing the appreciate social date/metrics, insights and best practices and then act on that information. I monitor SEO and use engagement and suggest content optimization.
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Marketing & Social Media CoordinatorIpsy May 2017 - Jul 2018Santa Monica, California, UsI help to build and increase ipsy’s social footprint and presence, build buzz around new programs and products, and stay on the pulse of what is happening in the beauty space in social media. I work closely to understand goals, audience, and voice of social media and create content posts to suit. I research and curate images, videos, and creator channels that align with ipsy’s mission and brand voice. I research, write, edit, and proof all levels of copy for all social platforms. I manage and maintain internal programming calendar. I monitor and engage in brand related conversations with ipsy’s community across all social media platforms. I monitor social media groups, trends, tools, and new applications. I work closely with team leads to develop and post content to social platforms. I regularly report insights gained from monitoring performance to internal stakeholders.
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Marketing AssistantThe Burton Company Sep 2016 - May 2017Mount Pleasant, Sc, UsI create engaging content to ensure social media channels are relevant while working with client to implement portions of an existing social media campaign. I develop social media metrics to measure the success of the campaign. Successful in the amount of traffic and followers gained (500 impressions a week). I am successful in organizing multiple Barnes and Noble book signing events and scheduled other related book promotion events to increase community reach. I create press releases for a variety of newspapers and online media to drive traffic towards the book, Annie Kai Lani Kai Lou: Kauai’s Beloved Pup. -
Social Media, Marketing And Pr Coordinator6 Degrees Business Networking Jul 2016 - May 2017San Diego, California, UsI utilize social media and publicize blogs to engage with a community of fans/followers online (Instagram, Facebook, Twitter & LinkedIn). I am responsible for coordinating online marketing and advertising campaigns. I collaborate with internal departments on projects and assignments that assist with event marketing and planning. I am responsible for researching, creating and implementing online marketing strategies for the company as a whole. I work closely on developing marketing campaigns for the launch of a new technology, career casting. -
Contract Talent ManagerIpsy Sep 2016 - Jan 2017Santa Monica, California, UsI facilitated the interaction between stylists and brands throughout beauty trade show weekend event. I facilitated introductions and opportunity to take part in the brand experience for brand booths. I promoted brand partnerships within our ipsy community and the brands involved in Gen Beauty by ipsy event in New York (September 2016), San Francisco (November 2016) and Los Angeles (January 2017).
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Events Marketing InternIpsy Jun 2016 - Aug 2016Santa Monica, California, UsI was responsible for research projects including finding venues, vendors, and event element sourcing. I assisted with event tracking information, volunteer scheduling, product inclusions for brands, and event guest lists. I also assisted with recruiting volunteers for events. I helped prepare and ship materials for Generation Beauty events. I provided on-site support at ipsy events, including Generation Beauty Los Angeles (in the spring), Thirsty Thursday and production shoots. I also provided general administrative support to the Events Department.
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Writer And Social Media DirectorOdyssey. Jul 2015 - Jul 2016New York, New York, UsI developed and managed online marketing campaigns for The Odyssey’s page driving brand awareness, engagement, and traffic to social media pages. I assessed social media marketing strategies to determine rate of return via Hootsuite while also achieving a strong, visible social media presence with concepts of viral potential. I was responsible for submitting weekly articles (i.e. News or Pop culture items). I was also responsible for staying up to date on trends and news topics around campus and the world. -
Freelance Seo Content WriterNeilson Marketing Services Dec 2014 - Dec 2015Laguna Hills, Ca, UsI was responsible for generating unique, organic marketing content for blogs for both B2B and B2C clients. I also worked closely with the Content Strategist to optimize keyword and content publication strategies, utilizing SEO best practices.
Tabi Hoshmand Skills
Tabi Hoshmand Education Details
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San Diego State UniversityGeneral -
Capistrano Valley High SchoolHigh School
Frequently Asked Questions about Tabi Hoshmand
What company does Tabi Hoshmand work for?
Tabi Hoshmand works for Tursh
What is Tabi Hoshmand's role at the current company?
Tabi Hoshmand's current role is Co-Founder.
What is Tabi Hoshmand's email address?
Tabi Hoshmand's email address is th****@****ies.com
What schools did Tabi Hoshmand attend?
Tabi Hoshmand attended San Diego State University, Capistrano Valley High School.
What skills is Tabi Hoshmand known for?
Tabi Hoshmand has skills like Social Media, Microsoft Office, Communication, Sales, Customer Service, Facebook, Writing, Marketing, Blogging, Social Networking, Microsoft Excel, Social Media Marketing.
Who are Tabi Hoshmand's colleagues?
Tabi Hoshmand's colleagues are Ross Donaldson, Igor Tryfonov, Ryan Luy, Katherine Bau, Tyler Cloke, Chandra Pamuluri, Brooke Olin.
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