My role as a Branding Consultant encompassed the following responsibilities:• Design: I played a pivotal role in crafting promotional materials for the city and airport, including hoardings, banners, brochures, pamphlets, and standees. These materials aimed to boost tourism and extend a warm welcome to Shri Amarnath Ji Yatris.• Supervision: I successfully managed diverse design projects, overseeing the development of branding materials for the highly acclaimed G20 summit in Srinagar. This included the creation of brochures, pamphlets, hoardings, and standees.• Branding Concepts: I conceptualized branding ideas for events organized by the Tourism Department and contributed to travel brochures highlighting Kashmir's destinations. Additionally, I played a key role in producing a G20 Compendium and a coffee table book.• Communication and PR: Utilizing my expertise in branding and marketing, I assisted in drafting communication programs, campaigns, and awareness initiatives for the department. My educational qualifications further enhanced my ability to effectively communicate with the public.• Event Management: I collaborated closely with the Tourism Department to ensure seamless execution of events.• Vibrant Gujarat: In Gandhinagar, I crafted project profiles for the major global investor summit 'Vibrant Gujarat-2024.' These profiles were aimed at promoting Gujarat for investments in various sectors, including Industries, Tourism, Skill Development, and Agriculture, with the objective of attracting investment to the state.

• Designed print materials such as brochures, banners, and signs.• Formatted designs and media for print and web applications and delivered graphics in PNG and JPG formats to meet client marketing needs.• Leveraged graphic design expertise to produce email blasts, catalogs, posters, and other promotional materials.• Edited documents for grammar, clarity, content, and formatting.• Completed writing assignments according to set standards regarding order, clarity, conciseness, style, and terminology.• Proofread materials from other writers to ensure that writing was free of mistakes in terms of spelling, punctuation, grammar usage, and context.• Applied strong writing, editing, and proofreading abilities to each assignment to produce the best possible content.

Conceptualization and creation of engaging content (organic social, paid ads) for campaigns on social media and the web.Creating landing pages for the marketing team for different campaigns using Webflow.Understanding the value props of the organization, coming up with ideas, and executing the same.Leveraging design aesthetics and visual details (spacing, colour, typography) to ensure a final quality product.

Performed in-depth research into topics.Write clear and accurate scripts for short videos, documentaries, and social media campaigns.Beifing contacts by phone, Skype, and in-person for lining up the schedules.Assisting the camera team to take specific shots.Assisting the post-production team in the screenplay.Providing subtitles and voice-overs for short films (if required).