• Created and implemented strategy based on competitors, and market trend and increased user acquisition by 150% in 2 months.• Created weekly and monthly reports for a client with focus on SoV, Average Rank, Traffic data.• Created Local Business strategy, developed, and redesigned new webpages, optimized every page for local searches resulted in 3000% increase in user acquisition.• Redesigned webpages for design flow, for better user experience, content visibility and to reduce bounce rate.• Defined roadmap for strategy, resulted in SoV increased from 0.1 to 2.7, Average Ranking from 43 to 21.4, and Traffic from 460 to 16.7K in 3 months.• Optimized Google Business Profile to get better search visibility locally and to strengthen nationwide search results.• Wrote, and optimized web content to increase user engagement. Transformed content into informative, persuasive and with better readability score.• Launched new landing pages for 3 titles that achieved 150% higher conversion rates.• Revamped website structure to rank higher on Search Engine Result Page. Edited and optimized Header Menus and Footer, added new categories arranged structure of existing menu in more relevant manner.• Audited, explored, and created proper internal linking throughout the website. Fixed, orphan pages, 404, redirection issues.• Recommended quality backlinks to the team, disavowed low quality links from Search Console and fixed external linking data complying with new website structure.• Analyzed campaign data to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to a 35% increase in market share.• Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.

Click has headquartered in Germany, with an office in Washington DC. Earlier this company was working by the name of Deutschcom founded in 2005 and we renamed it as Click in 2011, we were named the nation's fastest growing PR agency in its first year of birth, we are an aggressive full-service communications firm with core competencies in all aspects of public relations. From media relations to corporate communications, technology marketing, consumer goods, Beauty PR, Health Care, Crisis PR, Lifestyle PR, public affairs, and special events on Social Media. Click is described in a leading daily publication as "Aggressive in a way that clearly resonates with clients looking for a firm staffed with type a-plus personalities, a BS-free approach, and results from day one."Our clientele includes Top political parties, top political leadership, top models, actors, television talk shows anchors, morning shows anchors, journalists, television channels, newspapers and all top limelight personalities and products but the secrecy of our client is our identification so not a single client of us knows who our other client is.

• Orchestrated marketing strategies to automate and track target audience engagement. • Analyzed and reported on customer behavior insights to improve company. • Optimized cost-effective operations and monitored expenditures regularly. • Designed new free lecture series, promoted event based digital media. • Boosted online engagement in Pandemic by designing and marketing new meditation. • Shifted in-person workshops to online webinars in Pandemic Lock Down. • Launched Online Webinar based training, this drastically attracted worldwide audience. • Created strategy to market paid seminars in free lecture series. Increased recorded sale by 500% within a month. • Setup studio for recording and directed to create promos, short videos, hour long Free Lectures & Meditation thrice a week. • Engaged audience with live sessions, Q&A series. • Promoted videos on various platform to reach larger audience than ever before. • Expanded operation to multiple channels simultaneously. Used bilingual hashtags, taglines, and titles for higher traffic and engagement. • Collaborated with various departments to tailor content to consumer preferences. • Acted as a digital channel platforms specialist. • Analyzed campaign data to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to a 35% increase in market share. • Created and revamped brands, themes, and literature in digital format. • Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions. • Converted manual processes and communications into digital formats.

I am working as Strategic/Planning Director to manage digital marketing company. I am responsible for developing the marketing strategies & overseeing the marketing team’s efforts including Graphic Designers, Content Writers, SEO Specialist, and Social Media Executives.• Creating plans for multiple companies including our main company’s website (www.integratesun.com) for SEO/SEM, email campaigns, social media and display advertising campaigns across various owned, paid, and earned media.• Serving as the Digital Marketing expert, providing informal on-the-job education, and formal training to the Marketing team including Graphic Designs, Content Writing, SEO Expert and Social Media Team.• Giving new ideas for content writing, graphic designing, using own strategies to boost website on search engines.• Brainstorm new and creative growth strategies.• Planning, executing, and measuring PPC and other marketing campaigns.• Collaborating with internal teams to create landing pages and optimize user experience.• Implementing all facets of lead nurturing and marketing automation, including list segmentation, emails, campaign automation, landing pages, and reporting.• Working with web site developers to ensure digital marketing campaigns are fully optimized and that all required lead acquisition components, lead routing, and processes are working effectively.• Developing and ensuring timely and successful execution of the approved Digital Media Plan and budget managing the allocation of digital media resources across various digital media channels to achieve business and marketing goals.• Supporting development of content creation across digital channels.• Managing online brand and campaigns to raise brand awareness.• Evaluating customer research, market conditions and competitor data.• Improved the usability, design, content and conversion of the company websites.• Responsible for planning and budgetary control of all digital marketing.

Worked for Confidential company under NDA (Non-Disclosure Agreement), for their E-Commerce campaign including Online Marketing, where my main responsibilities were Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Campaigns, Social Media for E-Commerce website, the leading e-commerce brand in Pakistan. Established company’s brand name, using press releases, ads on various platforms, social media network, and blog sites.Worked closely with graphic designers, content writing team, and marketing department, keeping new Google Search Engine Algorithm in mind. Paid attention and focused on paid ads on various platforms including Facebook, Twitter, and other websites.Core responsibilities:• Adhere to digital brand standards, manage content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities, social media sites, and digital marketing campaigns.• Manage marketing presence on different ecommerce channels.• Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO.• Analyze and report on customer behavior insights to improve company performance.• Worked closely with digital content writers and maintain content publishing.• Contributed to the development of the company’s strategic plan and objectives by providing inputs and strategies to reach target audiences.• Developed strategic recommendations to improve the effectiveness of digital assets.• Incorporated emerging digital trends into planning.• Facilitated the development of new and creative growth strategies and campaign ideas to elevate brand awareness and drive sales.• Worked and gave idea to content writers to create best-in-class engaging content across digital properties, while consistently maintaining standards and guidelines.• Created and managed all social media platforms to enhance brand awareness, positive brand communications, customer engagement and delight.

• Managing digital marketing brand including creative development, website update and micro-site development, newsletter marketing and other deliverable.• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.• Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards.• Administered all business marketing operations and advertisement campaigns that eventually generated 300% increase in web traffic in 4 months.• Monitored all corporate social media accounts and websites to ensure positive online presence using Twitter, Facebook, Tumblr, for Business that connected largest audiences within 3 months.• Assisting the company's business development team in developing proposal within the digital marketing segment.• Evaluating the effectiveness of marketing programs, provided market analysis and insights.• Handling day to day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review and optimization of paid search campaigns• Reporting of campaigns with in-depth analysis on performance of keywords, bounce rates etc.• Creating short and long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy.• Brand development, web site traffic growth and advertising revenue. Developed online brand strategy systems.• Strategic Consulting, including online marketing plans.• Search Engine Submissions• Keyword / Key phrase analysis• Landing Page Deployments• Keyword / Key Phrases Research• Meta Tags Adjustments• Back Linking• Competition Analysis• Weekly Work Reports• Directory Listings• Analytics Monitoring and Data Analysis• Managed Blog Posting team• Managed Forum Posting team• Article Writing / Submission• Searching and Finding New Keywords for Specific Market Niche.

• Contribute to the development of the company’s strategic plan and objectives by providing inputs and strategies to reach target audiences.• Establish a digital media strategy that tailors innovative global digital media initiatives at the local level across multiple consumer touch points and work on growing company’s digital audience and enhance the customer’s engagement.• Develop strategic recommendations to improve the effectiveness of digital assets• Incorporated emerging digital trends into planning.• Evaluating emerging technologies and providing thought leadership and perspective for adoption where appropriate.• Facilitate the development of new and creative growth strategies and campaign ideas to elevate brand awareness and drive sales.• Developing and ensuring timely and successful execution of the approved Digital Media Plan and budget managing the allocation of digital media resources across various digital media channels to achieve business and marketing goals.• Creating best-in-class engaging content marketing across digital properties, while consistently maintaining standards and guidelines.• Plan for and utilizing web, SEO/SEM and other relevant /cutting edge tools to maximize effectiveness.• Identifying trends and insights, and optimize mobile web or App Store campaigns to better connect with the target audience and increase conversion.• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Managed the digital campaign process from brief, through design direction, copy writing, approval and reporting.• Administered all business marketing operations and advertisement campaigns that eventually generated increase in web traffic in 4 months.• Managing digital marketing brand including creative development, website update and micro-site development, newsletter marketing and other deliverable.

Managed all aspects transmission, network maintenance and support for Windows based network. Performing installation, configuration, and troubleshooting involving hardware, software and peripherals. Testing and evaluated proposed software tools for connectivity and applicability as per requirements. Responsible for monitoring "on-air"​ switching of various programs, commercials, promos and public service announcements, recorded satellite feeds, dubbed commercials and movies. Designed infrastructure and implemented technology for the betterment of channel’s transmission as well as managed and monitored remote server. Proven ability to translate business needs into technology requirements that support the company’s business objectives and to successfully manage all phases of IT projects from needs analysis and requirements.Principle responsibilities:• Maintaining, installing and supporting all broadcast, IP equipment; multimedia, Windows networks; also setting up and running remote broadcasts installing software on remote server audio video storage in archive and system’s problem analysis.• Responsible for monitoring "on-air"​ switching of various programs, commercials, promos and public service announcements, recorded satellite feeds, dubbed commercials and movies.• Maintaining transmission room equipment and installation of new equipment including but not limited to broadcast equipment, and other related mechanical functions in a timely and professional manner.• Monitoring and installation of PlayBox TV AirBox and TitleBox. Assist the Transmission Incharge in planning, preparing and monitoring, operational activities of PlayBox TV Airbox and TitleBox.• Perform periodic checks and adjustments to confirm equipment ready for operations and use.• Monitored and adjusted remote broadcast server and related equipment to ensure proper air transmission.• Improve systems, products, devices, components, and processes.

Managed all aspects transmission, network maintenance and support for Windows based network. Performing installation, configuration, and troubleshooting involving hardware, software and peripherals. Testing and evaluated proposed software tools for connectivity and applicability as per requirements. Responsible for monitoring "on-air"​ switching of various programs, commercials, promos and public service announcements, recorded satellite feeds, dubbed commercials and movies. Designed infrastructure and implemented technology for the betterment of channel’s transmission as well as managed and monitored remote server. Proven ability to translate business needs into technology requirements that support the company’s business objectives and to successfully manage all phases of IT projects from needs analysis and requirements.KEY ACCOMPLISHMENTSWebsite/News Script and Live Broadcasting Launch the channel’s website applying a wide breadth of technical skills, Internet knowledge, and experience across the spectrum of building and improving online news. Includes: site architecture and infrastructure, backend using open source toolset (PHP, MySQL, Apache, and others), organic search engine optimization and strategy, news script administration, article writing with standard.Planned, worked and implemented on alternate services of Digital Electronic Newsgathering (DENG) and Digital Satellite Newsgathering (DSNG). Provide the solution for high and medium quality video delivery from any remote location to Transmission Room, Remote Server or Direct to Satellite. Ensure live coverage from the remote locations and enable the event to be delivered real time live. As compare to DSNG and DENG this solution has is real cost reducing, because no additional costly equipments involved in setup and deployment of this services. Demonstrated and conducted live road shows and event coverage in Tv2day Networks.

Directing all aspects network maintenance and support for Windows 2000 Enterprise Server system. Performing installation, configuration, and troubleshooting involving hardware, software and peripherals. TCP/IP and Microsoft Exchange Administrator. Testing and evaluated proposed software tools for uniformity, connectivity and applicability to office automation requirements.. Recommendations to decision makers.Principle responsibilities:• Administrating Microsoft Windows 2000 Active Directory LAN, total of 3 servers and 65 workstations.• Design and manage network including domain, Web, user, support, infrastructure, policy, procedures, security design, and implementation.• Designed/implemented/enforced Login Policy - Passwords were not used previously.• Designed and implemented a help desk to serve the needs of employees. • Handled support of Network issues for the company. • Performed daily Windows Server administrative tasks including adding and deleting users, setting up shared areas, maintaining backups, controlling data access, and managing print queues.• Implemented/maintain Microsoft Internet Acceleration (ISA) Server to allow internet usage. • Trained users and administered e-mail for the entire company. • Established and maintained productivity training of end users and supported all shrink-wrapped software applications including Paradox, GroupWise, WordPerfect, and Lotus 123.