DTC Lifecycle marketing through owned channels, E-Mail and SMS, regularly featured in industry and general interest publications such as Klaviyo, Litmus, Shogun & Washington Post.• Create and successfully execute marketing strategies for DTC brands for email and SMS that generate between $1m and $5m in sales for clients.• Build systems, processes, and playbooks to implement a retention marketing strategy for clients, leading to an increase in Lifetime Value and Average Order… Show more DTC Lifecycle marketing through owned channels, E-Mail and SMS, regularly featured in industry and general interest publications such as Klaviyo, Litmus, Shogun & Washington Post.• Create and successfully execute marketing strategies for DTC brands for email and SMS that generate between $1m and $5m in sales for clients.• Build systems, processes, and playbooks to implement a retention marketing strategy for clients, leading to an increase in Lifetime Value and Average Order Value.• Grow marketable email and SMS lists through segmented lead capture strategies, leading to an increase in CLTV.• Automated testimonial solicitation, which funneled into an activation strategy for new customers.• Automated lifecycle communications to activate prospects, educate first-time customers on product use, and retain customers at risk of lapsing.• Implement loyalty programs that bring in referrals from current customers, rewarding them for their advocacy.• Build strategic promotional and activation strategies based on year-on-year sales cycle data.• Execute a gap analysis audit to identify and correct weak spots in lifecycle marketing strategies leading to an increase in channel sales share of revenue by up to 50%.• Identify and capitalize on pop culture trends to keep communications fresh, leading to an increase in open and click rates.• Build out quizzes to collect zero-party data from prospects and customers, using data to personalize messaging at scale for each cohort.• Consult in-house teams as fractional CMO to identify threats and opportunities in current marketing strategies, leading to an increase in margin and gross revenue.Brands we've worked with and consulted for (present and past):Freedom GroomingCityLocsDYLNManna SupplementsMy Calm BlanketModernist DecorElevationeOakhurst VenturesTrtl Show less

• Designed strategic communications materials for external and internal stakeholders for business development• Developed relationships with external partners in Asia, Europe, and North America • Developed strategic marketing and communications plans which include trade show strategies, direct mail and direct email, paid media, and other events-based tactics• Fostered relationships with key accounts leading to a 20% increase in sales• Recovered clients that account for as much as… Show more • Designed strategic communications materials for external and internal stakeholders for business development• Developed relationships with external partners in Asia, Europe, and North America • Developed strategic marketing and communications plans which include trade show strategies, direct mail and direct email, paid media, and other events-based tactics• Fostered relationships with key accounts leading to a 20% increase in sales• Recovered clients that account for as much as $20,000 in monthly sales• Identified and developed new products and exclusivity agreements with distributors across Canada Show less

Developing strategic communications plan for the riding.Execute digital and traditional marketing strategy including email communications, advertisements, banners, and postcards.

• Developed and executed strategic communications plans for outreach with key internal stakeholders• Conducted media relations by pitching stories, drafting press releases, backgrounders, talking points, and coordinating interviews• Coached and motivated core team in key messaging and interviewing techniques• Designed and implemented a social media marketing strategy on Facebook and Twitter in tandem with the national team where our message reached over 100,000 people• Secured… Show more • Developed and executed strategic communications plans for outreach with key internal stakeholders• Conducted media relations by pitching stories, drafting press releases, backgrounders, talking points, and coordinating interviews• Coached and motivated core team in key messaging and interviewing techniques• Designed and implemented a social media marketing strategy on Facebook and Twitter in tandem with the national team where our message reached over 100,000 people• Secured President of UN Women Canada as a VIP guest for our closing event• Facilitated a workshop for AIESEC’s Leadership Development Seminar with over 150 delegates from Eastern Canada Show less

• Secured media coverage in the ethnic newspaper, Nawa-i-Pakistan and the magazine, Stock the Warehouse• Secured media coverage for Concordia’s Youth in Motion team with Concordia University Television• Secured coverage on Concordia University’s Internal Communications department website• Executed a social media marketing campaign, “Why I Walk” inspiring Telus walk for diabetes Twitter campaign• Delivered motivational speeches and training sessions to volunteers

Formerly known as Arcanum Studios, Konception is my freelance development/design company.The work I used to do was based purely on personal references. My clients were from all over the world, from Australia to Pakistan, and from Dubai to Canada, including institutions such as the Center for Research-Action on Race Relations, and the Karachi Police. Depending on the scope of the project, I would either work independently or manage a couple of designers and programmers.In… Show more Formerly known as Arcanum Studios, Konception is my freelance development/design company.The work I used to do was based purely on personal references. My clients were from all over the world, from Australia to Pakistan, and from Dubai to Canada, including institutions such as the Center for Research-Action on Race Relations, and the Karachi Police. Depending on the scope of the project, I would either work independently or manage a couple of designers and programmers.In May 2011, I closed the doors to Konception for the last time to explore newer avenues. Show less

Editor of the Winters Free Press newspaper, the official publication of the Winters College Council (WintAb Corp), catering to fine arts students and community life at York University.HIGHLIGHTSProposed and received approval for an increase in budget by 400% which allowed for multiple events and improved printingRevisited and amended by-laws to keep in line with publication objectivesDeveloped an operations and production manual as part of succession planning… Show more Editor of the Winters Free Press newspaper, the official publication of the Winters College Council (WintAb Corp), catering to fine arts students and community life at York University.HIGHLIGHTSProposed and received approval for an increase in budget by 400% which allowed for multiple events and improved printingRevisited and amended by-laws to keep in line with publication objectivesDeveloped an operations and production manual as part of succession planning Established working relationships with Creative Arts Students Associations, Steel Bananas, York Federation of Students, and York Printing ServicesIntroduced a monthly comic drawing competition to generate content for the publicationIntroduced a Fellows’ section in the publication to recognize the contributions of honorary members of the student community Show less

Communications Director of the Winters Free Press newspaper, the official publication of the Winters College Council (WintAb Corp), catering to fine arts students and community life at York University.HIGHLIGHTSDesigned publicity material for a student body of roughly 3,000 students to increase awareness and readershipSecured web domain name and hosting, launched first websiteCommunicated with editor, layout designer and writers in order to produce each… Show more Communications Director of the Winters Free Press newspaper, the official publication of the Winters College Council (WintAb Corp), catering to fine arts students and community life at York University.HIGHLIGHTSDesigned publicity material for a student body of roughly 3,000 students to increase awareness and readershipSecured web domain name and hosting, launched first websiteCommunicated with editor, layout designer and writers in order to produce each publication Show less

My job was to create and deliver presentations to potential corporate clients. I was charged with research, designing activities and presentations, and delivering the presentations.The presentations were given to Senior Bank Managers, Regional Marketing Directors, and Chief Executive Officers.This position brought me in contact with various other prominent figures within the media industry in Pakistan.HIGHLIGHTSResearched market reports and summaries of potential… Show more My job was to create and deliver presentations to potential corporate clients. I was charged with research, designing activities and presentations, and delivering the presentations.The presentations were given to Senior Bank Managers, Regional Marketing Directors, and Chief Executive Officers.This position brought me in contact with various other prominent figures within the media industry in Pakistan.HIGHLIGHTSResearched market reports and summaries of potential corporate sponsors in order to customize proposalsDesigned and delivered pitches and presentations to Chief Executive Officers, Regional Marketing Directors, and various upper-level management members of potential corporate sponsors and team members such as Mobilink, Standard Chartered, IAL Saatchi, Dawn TV, Unilever, and Lakson Group Show less

My job at this private production house went beyond the description. I started off as an Operational Assistant, however, I played various roles including:CinematographerArt DirectorLive Sound DirectorPhotographerI worked on both commercial and community-based projects including:Commercial:Raahein - The Destination (Telefilm)Yeh Raastey (Live Play)Aliza's Foods (Commercial)Salman Alwani (Music Video)Community-based:Zid (Telefilm… Show more My job at this private production house went beyond the description. I started off as an Operational Assistant, however, I played various roles including:CinematographerArt DirectorLive Sound DirectorPhotographerI worked on both commercial and community-based projects including:Commercial:Raahein - The Destination (Telefilm)Yeh Raastey (Live Play)Aliza's Foods (Commercial)Salman Alwani (Music Video)Community-based:Zid (Telefilm, prepared for the Aga Khan Social Welfare Board for Pakistan)Nursery Rhymes (Music Videos, prepared for the Shia Imami Ismaili Tariqah & Religious Education Board for Pakistan). Show less