- Handled $5 mn+ in performance marketing budgets for Indian startups and digital native brands ranging from fintech, e-commerce, RMG, OTT and entertainment verticals.- Led projects to revamp existing revenue tracking system to interactive dashboards and automated systems to draw key insights and identify market patterns in APAC- Scaled mid-tail & long-tail accounts in India 10x and 25% YoY growth in reseller business (South Asia) by leveraging affiliate and programmatic channels ensuring more than 90% client retention and cross sells across key clients

Interned under the Regional Head of Nutrition to explore sales data trends and identify opportunities in Infant & Toddler nutrition space

Tried building a cohort based learning platform to democratise industry exposure across college students in T1 and T2 cities. Piloted with students from 30 colleges via live projects and bootcamps with mentors from MBB and FMCG.

Engaged in content strategy in Music & Entertainment cluster for JioSaavn Artist Orignal, Break the Noise Record, Velvetvibes etc. to create moodboards for art direction and strategy to boost album reach.

Analysed consumer insights through primary and secondary research to identify travel decision drivers for millennials and redesigned product offerings to adapt to millennials' preferences

Worked under the CEO to create new distribution channels for Kraft-Hienz and improve profitability of existing channel strategy, Prepared customer profiles in UAE to identified best segments for the feasibility of newly introduces SKUs