Tabitha Davidson Email & Phone Number

CX Manager, Product Management for HBO MaxLeading CX comms and planning for HBO Max product releases, launch events and partner CS team efforts

Greater New York City Area

Define and deliver the best-in-class customer support experience for HBO/Cinemax streaming products - HBO NOW, HBO GO, and MAX GO.

New York, Ny

Develop and execute digital marketing strategies through various distributors for the SHOWTIME streaming service. Clients included Amazon Channels (Prime Video), Amazon Appstore, Amazon Media Group, and PlayStation Vue.

Lead on point of sale training initiatives in the Domestic Network Distribution department for affiliate call centers and HBO NOW call center. Affiliate training is focused on selling/retaining HBO and Cinemax. The HBO NOW call center receives customized trainings and support based on needs, including new promotion launches, programming and retention. Lead 5+ projects daily and support the Marketing Manager, Director and Vice President.- Strategy: craft brand promises that inform print and digital training tactics and incentive support - Project management: liaison between affiliate mktg, design and production, ad agency and legal- Campaign management: lead creative briefs, write POS-friendly copy, create layouts in InDesign- Events: planned, managed and executed two incentive events- Innovation: Game of Thrones customized shirt experience and fulfillment, 4 new iPad games- Data analytics/research: monitor and track data, usage reports- Training facilitation: external original programming new hire training, internal iPad games training

New York

Agency lead on numerous point of sale marketing materials, including trimester & one-off national programs, for Bud Light Platinum. Provide support for similar campaigns for Bud Light Lime, Bud Light Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita & Raz-Ber-Rita. - Client relations: create elements & partner with client to successfully roll out promotions - Account management: deliver files to vendors, compile materials for wholesaler presentations- Project management: update & vet status to team, timeline management, art buying coordination- Initiatives: created the internal status document, file saving system, on-boarding deck, creative presentation template, timing template, and competitive analysis deck

New York, Ny

Agency lead on 100+ national retail promotions & expert on Verizon expectations and processes. Responsible for all client interaction as well as creative & production team coordination. Lead 5+ projects daily, managed 2 AAEs & supported the GAD and AS.-Client relations: provided time/cost efficient solutions, managed expectations, prepared POV/ creative presentations- Project management: oversaw timelines, managed creative team workload, prepared files for production- Strategy: created & lead creative briefs, assigned in-store locations for promotional materials (from acquisition to evergreen)- Competitive: lead competitive retail/telecom quarterly review with detailed recommendations to client based on findings- Achievements: saved clients ~$500-$2,000 per project, presented creative to clients without creative teams, copy wrote & designed quick-turnaround, straightforward asks

New York, Ny

Project lead from start to finish on various language requests, including translation, interpretation, and transcription on both the client and vendor sides.- Client management: liaised with corporations and government and private agencies- Vendor relations: matched linguists to appropriate projects and ensured timely project delivery; prepared vendors for on-site interpretation projects; executed a new vendor relationship management plan- Project management: created project timelines and estimates, ensured all key dates were met- Creative execution: copy wrote and designed the aLanguageBank quarterly newsletter, sent to over 4,000 linguists - Quality control: quality assured files for client delivery, including proofreading and reformatting

New York, Ny

Support the public relations team at Coach, Inc.- Retail manager relations: built relationships with managers of flagship stores in order to perform corporate pulls- Showroom maintenance: maintained and organized the public relations showroom and closet- Pulling samples: selected leather goods that were sent to magazine editors for future feature stories

Support the publicity team at UMG.- Daily clips: researched and compiled daily clips for UMG artists- Events: assisted at events including Erykah Badu and Vanessa Carlton listening parties- Press kits: helped put together press kits to be mailed out

Bachelor Of Science, Communications

University Honors Scholar/Founders' Day Award Recipient

Study Abroad, Communications