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Tabitha Chapman Email & Phone Number

Marketing Manager - NZ Sugar at Goodman Fielder New Zealand
Location: Auckland, New Zealand 12 work roles 4 schools
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Current company
Role
Marketing Manager - NZ Sugar
Location
Auckland, New Zealand
Company size

Who is Tabitha Chapman? Overview

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Tabitha Chapman is listed as Marketing Manager - NZ Sugar at Goodman Fielder New Zealand, a with 473 employees, based in Auckland, New Zealand. AeroLeads shows a matched LinkedIn profile for Tabitha Chapman.

Tabitha Chapman previously worked as Marketing Manager - NZ Sugar at Goodman Fielder and Senior Brand Manager - Chelsea Sugar at Goodman Fielder. Tabitha Chapman holds Certificate Of Continuing Professional Development from Marketing Week Mini Mba With Mark Ritson.

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Goodman Fielder New Zealand

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Profile bio

About Tabitha Chapman

I am a marketer with over 15 years' experience across FMCG, premium cosmetics, pharmaceuticals, clothing & bedding. I currently work for New Zealand's largest food manufacturer Goodman Fielder. At Goodman Fielder I have worked across the "daily fresh" Dairy and Bread portfolios, including managing one of New Zealand's largest bread brands 'Nature's Fresh'. In 2021 I was proud to launch cardboard bread tags into New Zealand. In 2023 I led the creation and launch of a new master brand campaign for Nature's Fresh 'Simple Wins' across TV & OOH. In my current role at Goodman Fielder I manage New Zealand's largest Sugar & Syrups brand 'Chelsea'. I am a natural multi-tasker, a team player and love to initiate and experiment with creative marketing strategy. I work best in environments where the team work autonomously & support each other. My superpowers include my resilience & my ability to influence across functions to achieve great results for the business.I am passionate about sustainability and from 2022 - 2023 I sat on the Soft Plastics Recycling steerco as part of the Packaging Forum.

Current workplace

Tabitha Chapman's current company

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Goodman Fielder New Zealand
Goodman Fielder New Zealand
Marketing Manager - NZ Sugar
Auckland, NZ
Employees
473
AeroLeads page
12 roles

Tabitha Chapman work experience

A career timeline built from the work history available for this profile.

Marketing Manager - Nz Sugar

Macquarie Park, New South Wales, Au

Develop and implement marketing strategy to drive growth for NZ Sugar portfolio across domestic & export markets. Critically evaluate and make recommendations for activities based on commercial return and strategic fit. Lead NPD pipeline from concept to execution. Management of P & L to meet assigned budget.

Senior Brand Manager - Chelsea Sugar

Macquarie Park, New South Wales, Au

Develop and implement high impact marketing to drive long and short term uplifts for Chelsea Sugar retail brand and wider NZ Sugar portfolio as required. Critically evaluate and make recommendations for activities based on commercial return and strategic fit. Lead NPD pipeline from concept to execution. Management of P & L to meet assigned budget.

Feb 2024 - May 2024

Senior Brand Manager - Nature'S Fresh

Macquarie Park, New South Wales, Au

Develop and implement high impact marketing to drive long and short term uplifts for Nature's Fresh brand and across wider Baking portfolio as required. Critically evaluate and make recommendations for activities based on commercial return and strategic fit. Lead NPD pipeline from concept to execution. Management of P & L to meet assigned budget.

Jun 2021 - Feb 2024

Brand Manager - Dairy

Macquarie Park, New South Wales, Au

Sep 2019 - Jun 2021

Brand Manager - Shiseido

Minato-Ku, Tokyo, Jp

Accountable for the development, management and execution of effective marketing strategy to meet global brand objectives, including evaluating customer research, market conditions and competitor activities. Responsibilities included execution of local promotional activities and identification of new opportunities to strengthen brand awareness & consideration within local market to drive sales. Management of one direct report.

Jul 2014 - Aug 2019

Brand Manager

Api Consumer Brands

Develop and implement marketing plans for the assigned product range (DermaOil, Home Essentials, Medco) to achieve agreed sales and profit budgets.

Apr 2014 - Jul 2014

Assistant Brand Manager

Api Consumer Brands

Develop and implement marketing plans for the assigned product range (Home Essentials) to achieve agreed sales and profit budgets. Work closely with the Senior Brand Manager OTC to develop and manage short term projects for the OTC portfolio.

Jun 2012 - Apr 2014

Sales And Marketing Coordinator (Contract)

Melbourne, Victoria, Au

Development and implementation of marketing strategy for Sheridan Australia. Tracked sales data and prepared sales reports as required. Forecasting for both seasonal and ongoing product. Key account management, coordination and facilitation of trans-Tasman buying trips and seasonal presentations.

Nov 2011 - Jun 2012

Assistant Product Manager

Melbourne, Victoria, Au

Assisted in management of range development activities. Forecasting, sales analysis and stock control. Prepared sales analysis for presentations to key accounts with a strong product focus. Marketing and new product development plans as per internal NPD process to ensure timely implementation of all projects. Coordinated and liaised with Australia and China based business units regarding new product development projects and manufacture. Supported Key accounts in conjunction with Product Manager and appropriate Key Account Manager.

Jul 2009 - Nov 2011

P.A/Sales & Marketing Support

Rcm Clothing Manufacturing (Workshop, Workshop Denim And Helen Cherry)

P.A responsibilities included administering the Managing Director’s diary effectively, and ensuring the efficient and accurate word-processing and confidentiality of all company documents including contracts, proposals and reports as and when required. Administration support also included assisting Financial Controller and company accountant with quarterly and annual budget reconciliations & processing Daily Takings from all Workshop Retail Stores through our Counter Intelligence Software. Use of MYOB.Sales & Marketing support included assisting seasonal wholesale retailers buying appointments, providing marketing and stock support to retail clients, maintaining customer databases, managing incoming and outgoing samples, liaising with Stylists and Editors from various publications to support with materials required including garments from house and import collections or press releases and images, documenting press coverage and assisting the Sales and Marketing Coordinator with the organization and execution of events such as photo shoots and fashion shows.

Jun 2006 - Jul 2009

Promotions Scheduler/Production Assistant

Promotion scheduler responsibilities included scheduling promotions according to templates laid out and current allocation sheets and maintaining current and expired promotions from The Living Channel to ensure accuracy of on air promotions. Also updated The Living Channel website, including TV guide pages and events diaries. Production Assistant responsibilities included transcribing field footage for editing usage, assisting crew in meeting editing deadlines through sourcing footage or tapes as required, office maintenance and Support, de-rigging and organization of props and equipment returning from offshore productions and maintaining tape library and music return systems.

Jan 2005 - Jun 2006
Team & coworkers

Colleagues at Goodman Fielder New Zealand

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4 education records

Tabitha Chapman education

Certificate Of Continuing Professional Development

Marketing Week Mini Mba With Mark Ritson

Undergraduate Diploma In Business, Marketing

Massey University

Certificate, Advanced Social Media Marketing

Netmarketing Courses

Bachelor Of Broadcasting Communications, Television Production

New Zealand Broadcasting School
FAQ

Frequently asked questions about Tabitha Chapman

Quick answers generated from the profile data available on this page.

What company does Tabitha Chapman work for?

Tabitha Chapman works for Goodman Fielder New Zealand.

What is Tabitha Chapman's role at Goodman Fielder New Zealand?

Tabitha Chapman is listed as Marketing Manager - NZ Sugar at Goodman Fielder New Zealand.

Where is Tabitha Chapman based?

Tabitha Chapman is based in Auckland, New Zealand while working with Goodman Fielder New Zealand.

What companies has Tabitha Chapman worked for?

Tabitha Chapman has worked for Goodman Fielder New Zealand, Goodman Fielder, Shiseido New Zealand, Api Consumer Brands, and Pacific Brands.

Who are Tabitha Chapman's colleagues at Goodman Fielder New Zealand?

Tabitha Chapman's colleagues at Goodman Fielder New Zealand include Bani Vani, Mara Auru, Mary Roberta Sinaka, Joel Map, and Roderick Simeon.

How can I contact Tabitha Chapman?

You can use AeroLeads to view verified contact signals for Tabitha Chapman at Goodman Fielder New Zealand, including work email, phone, and LinkedIn data when available.

What schools did Tabitha Chapman attend?

Tabitha Chapman holds Certificate Of Continuing Professional Development from Marketing Week Mini Mba With Mark Ritson.

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