Tabitha Ellis Email & Phone Number

Paris, Ile De France, Fr

Paris, Ile De France, Fr

Direct program operations in concert with the project management team for key campaigns, from initiation and strategic project planning through design, production, and execution, identifying areas for improvement and optimization in the project management process.-Spearheaded the inception of a best-in-class project management division within the agency, exclusively tailored for the Verizon Business Group.-Hired, trained and coached a team of 8 high-performing project managers, setting enterprise-wide project management methodologies and invigorating training protocols, fueling excitement & adoption across multi-disciplines. -Standardized PM touchpoints within teams to optimize process, asset management, budgetary stewardship, and bolster operational proficiency both within the agency, extending internally to Verizon Business Group/Agency Effectiveness.-Lead, reengineered and institutionalized internal processes and protocols, change management blueprints, and program workflow frameworks, that can be leveraged across accounts and within other Publicis Groupe agencies. -Diligently monitor financial metrics and health of the account monthly, understanding the appropriate levers of profitability to achieve the best agency/client solutions.

Paris, Ile De France, Fr

Led Verizon Wireless omni-channel projects from strategic planning to completion with the purpose of cultivating an innovative and integrated marketing approach to data-driven programs. -Oversaw the development and implementation of marketing initiatives. -Solved complex client pain points by providing both strategy and implementation of technology enhancements and innovations. -Developed extensive project plans together with appropriate resourcing for each phase of the project journey ensuring they were delivered on time and within budget. -Collaborated cross-functionally as a key member of the team, building relationships with partners in analytics, strategy, operations, and finance.-Helped drive measurement and reporting goals to increase market revenue and track performance, ultimately identifying opportunities for optimization and growth.

Paris, Ile De France, Fr

Client-focused leader who created revenue-driving, consumer relationship-building social media campaigns and programs for Delta Air Lines. Developed team best practices and workflows to deliver best-in-class strategic plans designed to exceed client goals. -Coached, guided, and mentored a team of junior account managers, helping to expand their understanding of business management, client service, organic growth and the agency process. -Spearheaded social media initiatives, employing advanced testing methodologies, and deriving insights from critical marketing metrics to refine messaging strategies and promotional offers.-Championed the integration of strategy, data, and creativity to amplify Delta Air Lines' social presence, fostering deeper customer engagement, bolstering revenue, and solidifying brand preference.-Managed the annual agency operational roadmap, marking a notable 26% growth from the 2016 scope. P&L responsibility of $5M, taking charge of strategic blueprinting, innovative content creation, and performance analytics for both national and regional marketing endeavors.-Cultivated and nurtured the relationship between the agency and client, maintaining regular interactions with pivotal brand representatives, staying abreast of contemporary trends, and continuously seeking avenues for performance enhancement.

Paris, Ile De France, Fr

Responsible for overseeing team driving convergence of customer data and consumer behavior, strategy and creative to elevate Delta’s social media marketing presence, creating stronger connections with customers to drive revenue and brand preference.-Develop and implement long-lead strategies to reach client objectives-Deliver strategic counsel and recommendations to clients-Assist in development and implementation of monthly account budgets and planning-Provide guidance to and mentor junior staff members

Cincinnati, Ohio, Us

Key member of account management team managing all aspects of marketing funnel. Led a diverse team from creative development through production and execution of direct response and social media initiatives for AT&T. Programs spanned email, online advertising, retail, broadcast, and CRM. -Served as the main point of contact amongst cross-functional teams, encompassing strategy, creative development, media investment, and analytics, focused on solutioning against the business objectives, analyzing market competitors, and unveiling potential revenue opportunities. -Steered AT&T's mobility and consumer value sectors through comprehensive social media strategies, fostering innovative video content creation and robust execution.-Utilized diverse social media channels to amplify the AT&T brand resonance, stimulate content interaction, and fortify brand allegiance.-Championed agency insights into white papers on evolving industry trends, nascent digital mediums, and fresh product introductions. -Continuously engaged with key clients, proactively offering insights to expand the existing scope/business framework.

Atlanta, Ga, Us

Agency lead responsible for strategic oversight, consultation, client growth, account profitability and project & partner management for an assigned portfolio of business. Provided strategic annual planning, proactive ideation and on-brand creative executions across traditional and digital channels. -Analyzed and tracked campaign performance and profitability and communicated ROI to client in order to maximize every dollar invested.-Conducted research to track movement in clients’ brand position relative to itself and competitive landscape in order to inform future recommendations.-Responsible for 18% growth of agency scope of work over previous year, attributed to need to increase content marketing.-Oversaw team of two junior account executives, inspiring confidence in a motivating environment while ensuring they exceeded objectives and goals for personal and professional growth.

New York, Ny, Us

Managed creative strategy, paid and organic search, and premium programmatic display media programs. Partnered with internal teams and external partners to implement digital marketing strategies designed to help drive revenue across assigned accounts. -Main liaison between the client and agency teams, providing clear understanding of the brand’s objectives, strategies, workflow and campaign deliverables.-Evaluated opportunities within the search media landscape to determine the best combination of search, relevancy, audience reach, pricing, brand exposure and competitive positioning. -Developed creative briefs outlining strategic direction, objectives, creative elements, and visual and conceptual goals. -Instrumental in nearly doubling display media budgets from 2014 to 2015.

Paris, Ile De France, Fr

- Hybrid Role combining Account and Project Management functions- Manage Verizon Wireless digital marketing programs across the growth and loyalty segments.- Responsible for implementing email and mobile marketing campaigns and landing pages.- Build and maintain client relationships by delivering strategy while providing the best solutions for execution of individual campaigns. - Member of a larger account team responsible for a 15% revenue increase over the previous year. - Project lead and liaison between over 30+ members of cross functional teams, including creative, technology and analytics. - Responsible for tracking campaign performance and profitability against projected scope.- Analyze and create testing and optimization plans to systematically improve overall performance of campaigns.

Paris, Ile De France, Fr

- Maintain strong transparent client relationships while analyzing existing programs against opportunities and growing revenues - Responsible for overall internal daily management and implementation of digital marketing programs including website building and refreshing, email & social marketing campaigns - Responsible for capturing all client feedback through project briefs for the execution of deliverables - Manage profitability against targets by reviewing team hours weekly and reallocating resources where necessary - Monthly reporting against projected revenues

Atlanta, Ga, Us

- Directed, managed and maintained the production aspect over various channels including direct mail, media and telemarketing to ensure smooth operation and accurate, error-free, on-time deliverables.- Trafficked all aspects of each campaign with up to four production vendors from creative to production instructions and grids, data files, postage checks and billing.- Managed the production workflow against the internal schedule as well as the vendors production schedule.- Worked to minimize costs by maximizing production efficiencies across all clients- Liaison between account management, creative studio, and outside vendors- Project manager over all Salvation Army media and telemarketing programs- Member of the Board of Fun, a group responsible for planning and executing company events to build and maintain employee morale.

Chicago, Il, Us

- Managed the production aspect of the direct mail campaign process to ensure jobs stayed on track and within budget and mailed error-free.- Reconciled all production costs for all jobs after campaign completion- Managed the production implementation for multiple clients, which included recommending cost-effective production solutions to reduce kit costs for all components.- Worked to stay within the production schedule while working closely with outside vendors to ensure programs were executed according to the production schedule.- Managed production costs using vendor pricing to create estimates at the start and finish of each campaign- Liaison between account management, creative studio, and outside vendors - Maintained inventory and proactively ordered mail components as needed- Assisted in coordinating company events to generate overall company cohesion across seven teams.

Bachelor Of Business Administration (B.B.A.), Marketing

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