Tabitha Ford Email & Phone Number

Austin, Texas Metropolitan Area

Narrow strategy. Expand creative. Strategic Leadership: Lead brand strategy and creative direction for diverse clients, ensuring seamless alignment between strategy and execution. Develop integrated campaigns that drive brand growth and audience engagement.Brand Launch Success: Spearheaded the strategy and creative execution for Dr. Squatch’s Jukebox, leading a team of 10 to launch the brand across Walmart, securing national exposure for 14 SKUs. Brand Growth: Directed digital marketing initiatives for Robin Hancock Fine Jewelry, resulting in a 229% increase in website sessions and an 835% surge in social media traffic. Implemented a data-driven strategy that elevated brand visibility and engagement.Cross-functional Team Management: Managed multi-disciplinary teams to ensure strategic cohesion and high-quality execution across all brand touch-points.

Austin, Texas Area

Event Creative Strategy: Led a team of 15 in the creative strategy for Bluetooth’s CES 2020 activation, creating a global cultural experience that emphasized Bluetooth’s role as a universal connector. Garnered media coverage from publications like Gizmodo and Wired. Positioning & Strategy: Guided the strategic positioning and creative execution for Honeywell’s Resideo brand, driving successful multi-channel B2B campaigns by positioning contractors as heroes ready to protect homes during critical moments.Consumer Insights: Conducted audience segmentation for CORT Furniture, leading to the development of personas and a social media strategy that increased engagement and optimized content creation. Audiences adopted at corporate, national level.

Austin, Texas Area

Research & Strategy Development: Conducted in-depth audience and market research for MyBoxShop, leading to the creation of a strong brand foundation and tone of voice.Creative Team Guidance: Developed creative briefs. Supported in leading the creative team through brand execution, collaborating with top industry talents, including Copywriter, Cameron Day (Son of Guy Day, TBWA Chiat/Day) and Creative Director, William Gelner (former Group Creative Director, BBH NY) to ensure brand consistency and impact.

San Antonio, Texas Area

Brand Identity Development: Directed the creation and execution of brand identities, including logos, style guides, and digital campaigns.Visual Design: Conceptualized and produced visually compelling graphics, illustrations, and layouts for a variety of projects, maintaining a cohesive brand vision across all collateral.

San Antonio, Texas Area

Startup Branding: Supported the development of branding and communication strategies for startups, helping to scale their presence in competitive markets.

San Antonio, Texas

Bachelor Of Science - Bs, Advertising

Fine/Studio Arts, General