• Coordination and management of asset creation and strategy for new lighting category launch. Origination of designs, design automation implementation, and overall artistic direction. • Onboarding of digital rendering agency for lighting category. Management of overall project and product output as part of the category launch. • Development and release of rendered gallery images for more than 800 products in a 12-month timeframe.• Development and maintenance of visual aesthetic for lighting category imagery and renders.• Coordination of cross-functional communication and communication to stakeholders as in-house subject matter expert in lighting product imagery.• Management of vendor relationship with rendering company. Coordination of their project delivery schedule based on shifting deadlines per company need.• Management of production schedules for 2 creative verticals: installation manuals and packaging. Delivery 100% on time and under budget.• Remote management for production of manuals and packaging with vendor and printers in China. Coordination of scheduling and delivery with “Just-in-time” approach to ensure accuracy during category ramp-up and development.• Supervision of junior designers to deliver their work on time using best practices and meeting quality standards.• Development and implementation of department processes to ensure consistency of deliverables and to streamline efficiency.

• Managed large-scale category update to packaging graphics.• Coordinated packaging release cycle with printer to ensure production impact was minimal.• Oversaw overall production cycle of time critical updates and met tight deadlines with a 100% delivery rate.

• Managed the production of company catalogs including the origination of designs, layouts, and content organization.• Managed creative project traffic for the design of customizations and marketing materials for customers.• Designed and maintained collection of company marketing materials and internal sales documents.• Managed products and landing pages of company website.• Trained new team members in best practices and brand standards.• Part of a cross-functional team that formulated and implemented customization processes and efficiencies.

Created the layout and design of advertisements for businesses and special advertorial sections of newspaperCreated the layout and design of interoffice sales toolsManaged the schedule for on-location photoshoots for advertisers Edited, organized, and distributed photos for universal department access Handled pagination of the Classified section of newspaper