Tabitha Nanney Email & Phone Number

Port Orange, Fl, Us

*Track and request brand updates for content distribution*Draft, review, and distribute Newsletters and News Releases to the dealer network*Receive and manage content submissions from brands*Ensure aligned distribution content to the dealer population*Maintain dealer contacts to ensure proper distribution networks*Distribute quality campaign distributions in a timely manner*Responsible for the upload, review, transcription, and management of technical content*Assist in establishing aligned content management platforms across brands*Identify service content needs for customer and dealers and submit appropriate requests for content creation from the brands*Assist in content creation or management to support internal and dealer training*Manage content alignment and updates on Owners Manuals as needed*Develop and support initiatives for content sharing platforms and learning management systems (LMS) for use across BBG Service*Align with marketing and legal teams to ensure brand requirements *Oversee consumer cases for Engage Consumer App and Owners Club cases*Oversee Community Forum feedback and support required*Represent the Service CoE and brands in website and Owners Club updates for FAQ and service content*Receive website issues from service teams and tracks to completion with the web development team*Benchmark and research service content and customer experience against competitors*Develop content management strategies and implement across multiple brands*Supports the consumer journey through alignment with web development· Cross-train, Skills Enhancement, and Teamwork*Quality campaign document support and distribution*Consumer release document support*KPI dashboard tracking as needed*SOP management support as needed*Review new programs and enhancements to develop customer service and experience across the brands

- Develop and execute digital marketing initiatives to support the tactical objectives of our Clients- Lead strategy, standards, development and ongoing optimization of all brands’ digital properties, including websites, microsites, social media networks, digital advertising, etc.- Identify and oversee implementation of tools and infrastructure that improve digital performance- Partner on strategies and new innovations that will enhance brand performance- Optimize the performance of digital platforms and inform digital marketing strategy through analytics and A/B testing- Own digital analytics strategy and reporting to gauge the success of digital performance, inform course corrections and identify growth/optimization opportunities- Lead digital advertising strategy; identify and communicate solutions for acquisition and conversion- Establish SEO/SEM, search marketing and web optimization standards; oversee implementation across all brands- Establish global strategy, standards and practices for social media, while overseeing a team of social media and content creators and directly driving social engagement for all brands- Support the development and implementation of strategic digital marketing plans to expand the brand locally, regionally, nationally and internationally- Manage digital marketing, advertising and special project RFPs and vendors- Manage and implement the social influencer programs- Provide final approval for all advertising and partnership agreements- Work with VP to ensure digital marketing is driving ROI- Work cross-functionally with PR, creative, advertising, sales & membership on digital marketing plans- Ensure work produced meets quality and brand standards

Daytona Beach, Florida Area

• Coordinate the day-to-day operations to ensure highest levels of creativity, compliance and efficiency • Be proactive in anticipating the needs and exhibiting strong critical thinking skills • Monitor all functions to ensure that all departments are adhering to designated guidelines • Manage the 5-year Events Calendar • Manage the Tourism Events Funding application and process and track related economic impacts • Compile and distribute all research • Work with Finance to verify all expenditures • Streamline business practices for greater efficiencies • Implement a system-wide filing strategy which avoids duplication and supports “one point of truth.” • Proactively manage a Master Calendar of all meetings, legal notices, agendas, deadlines, website updates • Notice, agenda, record and take minutes meetings • Compile weekly Staff Reports and monthly Executive update reports

Daytona Beach, Florida Area

• Manage the day-to-day work and execution of a team of program managers across four accounts, two being the top revenue producing in the company• Evaluated internal processes to identify opportunities for increased ROI and process improvement• Acted as day-to-day contact for clients and led client and project development meetings• Developed high-level business requirements, scope of projects and quotes for direct marketing programs• Managed client-facing projects ranging in size, field and cross-functionally, from software products to product launches with external customers• Assisted in designing and development of marketing programs specifically for client’s target markets while working with a team of data analysts, programmers, engineers and graphic designers• Produced documentation and process flows and trained key stakeholders on software enhancements

Daytona Beach, Florida Area

• Manages a team of implementation specialists that are responsible for the implementation of technical systems, software, hardware or solutions. • Oversees and supports multiple the implementation projects. • Reviews external client’s product demands, develops project plans and ensures that implementations are completed on time, within budget, and meet client expectations. Involved in pre-sales product demonstrations or provide assistance in scoping projects and developing proposals.

Daytona Beach, Florida Area

• Implement production schedule and utilized project management software to increase efficiency and simplify billing process. • Track multiple weekly/monthly email campaigns and analyzed statistics to evaluate performance. Produce client-ready reports. • Utilize SEO tools to assess client websites for search engine optimization. • Reported findings and actionable optimization recommendations in comprehensive site audit reports. • Planned, built, and maintain responsive company website on WordPress platform. Produce content and graphics. • Attain reputation for diplomacy and even-keeled disposition in client relations. • Educate clients on campaign management through one-on-one training sessions. • Founded our campus LIFT initiative, consisting of 12 volunteer members, to spearhead fundraising and marketing strategies and diversify fundraising base.

• Execute the display, sign and inventory of weekly, major promotional, and seasonal merchandise • Create planograms to visually display merchandise to maximize sales • Meet with vendors to discuss product displays for items on promotion • Assist customers with their questions, problems and complaints

Daytona Beach, Florida Area

• Cold calling prospective customers and opening new accounts • Re-acquisition of previous accounts • Growing customer accounts base by quoting various category product lines • Up-selling customers by educating them on various products

• Direct selling to store managers to obtain addition locations for products • Design promotional items display • Maintaining product placement

• Established the weekly specials • Set up advertising for the weekly specials • Collaborated with the owner on setting prices• Directly supervised 13 employees

Master Of Business Administration - Mba, Marketing, 4.00

Bachelor'S Degree, Marketing, 3.66

Activities and Societies: International Club

Associate Of Science (A.S.), Business Administration And Management, General, 3.8

Activities and Societies: Phi Theta Kappa International Honor Society, Student Government Counsel, Business Club