Tabitha Sukhai Email & Phone Number

New York, Ny, Us

New York, United States

I encourage young women to enter STEM fields, donating my time and expertise to help high school and college students navigate school admissions process and entry into the workforce.

My hot take here: Not having BIPOC unicorns in your network doesn't mean we don't exist. It just means your network/ pipeline needs expanding. Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise. Your "Teams Page" should be more reflective of the world we live in. Get some award-winning BIPOC faces up there!

Brooklyn, New York

✅ Digital marketing audits, SEO and website management, and more for the Institute of Design in Chicago.✅Created a digital marketing audit and built new advertising infrastructure for Storylines Global, with help from Wordstream.✅ As Digital Marketing Manger of Mountainside Treatment Center, I managed three separate CMS migrations at the request of management, and oversaw a thoughtful migration from Universal Analytics to GA4 for a major regional drug rehab center, while overseeing the optimization of the company’s Google Ads account. Ultimately, this organization saw +150% overall website user growth, +100% lift in leads and opportunities, and +120% lift in program admissions.I mentored a brilliant young marketing professional, Olivia Suk, as we achieved record growth via Google Ads: +2366.25% impressions, +3420.89% clicks, +42.69% CTR and got the CPC down an ASTOUNDING 90%. 🏆In this era, I was featured by World’s Leaders Magazine, Top 100 Innovators & Entrepreneurs Magazine, and was named a 2023 Top Woman in Media and Ad Tech by AdMonsters and AdExchanger!✅ For a luxury retail brand on 5th Ave NYC, developed a cross-platform marketing plan that resulted in +100% website user growth, +150% lift in organic Instagram impressions resulting in 3X lift in sales.Other engagements include Arts for Art, BLANC Magazine, and many other BIPOC- and women-owned brands doing amazing work.

Stamford, Connecticut

✅ Managed site, social and email marketing efforts for “America’s Most Trusted Home Improvement Brand,” This Old House. Wrote and deployed content, as well as newsletters to 4 subscriber lists of 25K- 250K people per list. I grew all social media accounts from 0, and achieved 250K- 1M pageviews per day to thisoldhouse.com. Led in the efforts to advocate for featuring more diverse homeowners in the brand’s PBS TV show.

Brooklyn, Ny

Driving engagement around ideas that matter and building robust niche communities and networks around useful, life-improving topics. Social media for good, not evil! Share good ideas and good ideas will spread!

Greater New York City Area

✅ I came up with the idea for a proprietary UGC-driven community website called “The Snug” for Time Inc./ Meredith Corp. I oversaw the build of the website and grew the audience from 0 to 200,000 monthly unique visitors (via comScore) and 30,000 registered-and-engaged community members. The site was sponsored by IKEA at launch, and went on to win sponsorships from Wayfair and Lowe’s, garnering millions of dollars in revenue. “The Snug” was the blueprint for all sponsored environments created by (what is now known as) The Foundry @ dotdash Meredith.🏆In this era, I was recognized as Content Innovator of the Year by Folio Magazine’s Eddie and Ozzie Awards and named a Top Woman in Media by Folio Magazine.

Greater New York City Area

Zero-spend growth-hacking for social profiles, optimizing posts for virality and referrals; native advertising and brand publishing beyond the "Webvertorial"; ongoing testing and social listening and metrics/ analytics analysis for continuous optimization of all social media and social blogging environments; developing original Web content to maximize content marketing virality; digital and social partnerships for native Web content, managed freelancers and jr staffers, more

New York, Ny

All below, all above plus managed Web team and spec'ed print content for Web.

All below, PLUS repurpose/ spec magazine content for Web and top-edit before homepage publish; Content partnerships (AOL, MSN, Comcast, etc); 4 editorial newsletters; Online project management for Best Old House Neighborhoods, Wildest Houses, Pumpkin-Carving Contest & content, This Old Gingerbread House Contest and content, plus prize fulfillment & more; New hire training & orientation; Writing; Social media

Ongoing site maintenance and production in CMS; Pitch, develop, write, fact-check, edit, and/or produce original online content; Launch and ongoing maintenance of TOH community; User-gen content gathering from Second Thought sub-site and forums; Redesign editor and producer for Step-by-Steps; Newsletter drafting, line-editing, production and blast scheduling, Green House & Home, Yard & Garden; Write & repurpose partnership content (cnn.com, realsimple.com, shine.yahoo.com); Manage department inboxes and social networking profiles; blogger for Luce Award-nominated Hardware Aisle

Office events planning; Fact-checked and wrote for FishBowlNY; Created and maintained databases for office management and media contacts; Regional job fair representative; Administrative and clerical duties to facilitate and promote productivity of staff; Heavy phones and customer service; As a Learntern, managed online course offerings and produced eClass communities

Researched, fact-checked and pitched prospective features; Developed and maintained reader contacts for user-gen; Created and maintained reader information database; Monthly reader prizing

Researched and wrote news blurbs and music reviews; Created department filing system for artist press packages with file tracking database; Panelist in Time Inc internal Next Wave Summit; Monthly reader prize fulfillment

Completed literature reviews and comparative analysis of past research; Focus group fieldwork: interviewing and data collection, and data analysis

New York, Ny

Worked under Isabel Gonzalez to manage a group of 10K Trendspotters to generate on-page features in the Real Life section of Teen People magazine; TrendspotterTM A&R Representative Developed and maintained regional music industry contacts (Independent/ Unsigned); Organized events to scout talent/ collect artist materials to present to A&R executives; Researched and identified new trends and competitive A&R methods; Completed detailed monthly status reports and reviews

New Media/ Online Marketing Intern Co-managed Online Street Team, including regular correspondence with over 6,000 national team members; Completed online artist bios for mtv.com; Event planning

Bachelor'S, English Literature/ Io Psych - 2005

Activities and Societies: Anthropology, Library Studies/ Research minors

Workshops, Digital Marketing; Product Management

Complete Project & Quality Management Certification Bundle, Project Management

From Agile to PMP, Scrum to Six Sigma, 114 hours of coursework. Independent study with certificates of completion following exams.

Education record

Certification, Behavioral Scuence For Brands

https://www.42courses.com/courses/behavioural-science-for-brands // We will look at a wide variety of biases (not just the most popular.