Tabitha Tan Email & Phone Number

Berlin, Germany

Singapore

End-to-end user experience researcher at Singapore Press Holdings, which owns the country's 10th most visited website. My work improved the usability of apps and websites covering the areas of e-commerce, education and digital news. My role: - Crafting research strategy- De-risking new product launches with discovery research- Creating user journeys, user flows and personas based on qualitative and analytics data- Designing lo-fi wireframes- Facilitating workshops and presentations with key stakeholders- Quantitative (surveys, website analytics) and Qualitative Research (focus groups, interviews, usability testing)

London, United Kingdom

Fluent gave me the hands-on opportunity to take on client-facing research consultant roles, while handling research activities such as interviews, focus groups, usability testing (remote and in-person), workshop facilitation, surveys, quantitative analysis, web analytics and field research.One of the biggest things I've learned is that understanding context is key to championing the user, and will also lead to demonstrable value for clients and stakeholders.

Berlin Area, Germany

I had the at creative freedom at Highsnobiety to be a brand storyteller through innovative omnichannel campaigns. This often involved quick turnaround for clients in fashion, lifestyle, entertainment and technology. Each campaign was supported with in-depth tailored research to inform strategy, to meet the project's aims. My daily tasks involved planning media rollouts, copywriting and designing pitch decks, either independently or collaboratively.

I worked closely with the creative, production and editorial teams to create marketing campaigns for our clients.

Singapore

Self-started a weekly Facebook content series of news updates & fortnightly educational articles, including writing, editing & layout in InDesign.

Singapore

I worked closely with visual merchandisers, digital/social media teams, stylists and publishers to ensure brand visibility and engagement on both new and traditional media platforms.

Singapore

- Worked closely with clients from both the private and public sector.- Served as liaison between agency staff, client marketing teams and outsourced vendors.- Collaborated with clients and creatives from conception to production, to launch nationwide social media and print campaigns.Assisted with budgeting and account billing.

Master Of Science - Ms, Human Computer Interaction

During the course, I've mastered the theory and application of: - Design and evaluation of interactive systems - Information architecture.

Bachelor Of Arts (Ba) (Hons), Communication And Media Studies

Activities and Societies: AIESEC Global Community Development