With nearly a decade of experience as a marketing and public relations professional, I have consistently delivered innovative strategies that drive growth and exceed corporate objectives.Throughout my career, I have successfully navigated the dynamic landscape of marketing, combining creativity with strategic acumen to develop and execute high-impact campaigns. My proficiency spans both organic and paid marketing, where I have achieved notable success in elevating brand visibility, managing events, establishing brand partnerships, and securing sponsorships. My focus has always been on driving market impact and sustained growth across diverse verticals.In my previous roles, I have honed my ability to develop and implement curated public relations strategies that amplify brand stories both online and offline. My leadership philosophy centers on active listening, serving as a resource for my team, and leading by example. As a collaborative team member, I bring strategic and analytical thinking, coupled with a flair for out-of-the-box ideas, creativity, and meticulous attention to detail.What sets me apart is my commitment to exceeding key performance indicators by leveraging the brand story through systematization. Whether working with a client, company, or campaign, my goal is to streamline marketing efforts and increase visibility, ensuring a lasting impact on the target audience.I am confident that my unique blend of experience, leadership style, and proven track record will align seamlessly. I welcome opportunities to bring my skills and enthusiasm and contribute to the continued success and growth of any project or team.
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Project ManagerPr NewswireUnited States -
PartnerSauti Plus Jul 2020 - PresentSauti+ is a 100% minority woman owned and operated agency. We are experts in cultural positioning and relevance. Founded in 2020, to amplify stories and messaging catered to and focused on people of color.We are committed to using diverse and collective voices to provide quality client services and marketing solutions, while offering an environment for enrichment, growth and social enthusiasm.
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Founder/CeoBright Concepts Media Group 2011 - PresentOrlando, Florida, United StatesBright Concepts Media Group is a marketing and communications firm that specializes in developmental branding strategies and unique press driven techniques to give your company or brand a competitive advantage. -
Director Of Marketing And AdvertisingOrlando Jobs Oct 2022 - Apr 2023Orlando, Florida, United States
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Director Of Pr And DigitalApogee Agency Oct 2020 - Aug 2021Atlanta, Georgia, United States* Sets social, digital, and PR strategy * Coordinate the content creation and execution on relevant social channels * Leads earned idea development and execution. * Leads influencer strategy and execution with client brands. * Leads digital and media monthly performance and optimization * Establish and contributes to brand voice and guidelines and work in the digital touchpoints * Understand trending topics to drive impactful creative at the speed of culture * Supports data collection and brand owned platforms -
Media CoordinatorYellowbird Home Buyers Mar 2019 - Dec 2019Jacksonville, Fl, United States-Develop content for broadcast, print and online distribution channels.including 14 social media platforms.-Report to marketing director and collaborates with marketing team to ensure a cohesive social media identity-Propose and develop creative strategy-Execute Monthly event management for 250+ attendees -Upkeep of bios for entire leadership team-Identify press opportunities through evolving issues. -Ensure that key messages align with vital business strategies.-Serve as the organization’s media liaison and formal spokesperson.-Scan media marketplace to keep up-to-date on the latest media trends.-Monitor all campaigns, and report on results.-Build long-term relationships with media houses. -Appropriately manage the organization’s media budget. -
Business And Operations Development DirectorEnhanced Group One Aug 2018 - Feb 2019Jacksonville, Florida-Recruiting and training of sales and marketing staff-Liaise with superior to make decisions for operational activities and set strategic goals-Increase market share by attracting and retaining customers.- Creating marketing strategies, implementing marketing campaigns, cultivating customer relationships-Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. Also supporting sales and lead generation efforts.-Gathering and analyzing marketing information as well as researching demand for our products and services.-Writing performance reports and providing constructive feedback-Maintain company website, allocate resources, and build strategic partnerships-.Evaluate overall performance by gathering, analyzing and interpreting data and metrics-Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections-Manage relationships and contracts with external partners/vendors-Approve all plans and strategic activity for all clients -Organizing company conferences, trade shows, and major events. -
Senior Account Manager / Marketing ConsultantHome Asap Feb 2016 - Aug 2018Jacksonville, Florida AreaCreate and Manage 170+ profiles on integrated apps and Facebook business pages on a monthly basis. create and monitor Facebook and Instagram advertising campaigns and collect data to ensure quality resultslaunch and optimize marketing and advertising campaigns for clientsDesign and create custom marketing content using Adobe photoshop and illustrator. create and develop content that increases exposure and SEO.Build campaign plans around marketing adjectives. Increase revenue by upgrading service subscriptions and recommending additional services that compliment the marketing goals. -
Pr Chair For Making Strides Againts Breast Cancer CampaignAmerican Cancer Society Jun 2013 - Jun 2017Jacksonville, Florida-Increase overall awareness of Making Strides and create an optimal environment for fundraising by developing and leading community marketing efforts that promote the Making Strides campaign.-Handle media relations for assigned media, including TV, print, radio and any web media in your area (a list will be provided-Identify feature stories and pitch to assigned local media-Serve as onsite media contact on day-of event-Provide spokespeople with talking points and logistics information
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Field Marketing CoordinatorHome Depot Jun 2014 - Feb 2016 -
Consumer/ Commercial AnalystAlly Jul 2010 - Jul 2012Process consumer and commercial applications. Research company and consumer reports. Process consumer/commercial contracts. -
Client ResolutionCiti Feb 2008 - May 2009Developed methods to reduce loss of company residuals. Developed and maintained client relationships. Collected unpaid company debts.
Tabitha W. Education Details
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Public Relations, Advertising, And Applied Communication -
Samuel W. Wolfson HighschoolDiploma
Frequently Asked Questions about Tabitha W.
What company does Tabitha W. work for?
Tabitha W. works for Pr Newswire
What is Tabitha W.'s role at the current company?
Tabitha W.'s current role is Project Manager.
What schools did Tabitha W. attend?
Tabitha W. attended University Of North Florida, Samuel W. Wolfson Highschool.
Who are Tabitha W.'s colleagues?
Tabitha W.'s colleagues are Giovanni Gattusogattuso, Heather Riedel, Nigel Field, Edward Riles, Adf Adf, Estelle Seals, Chand Babu.
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Tabitha W.
Bryans Road, Md -
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