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Recognized for exceptional results in communications, marketing, and planning support for startups and established companies of all sizes. Acknowledged for confidently leading initiatives, removing ambiguity, and providing structure and focus to ensure internal and external teams are aligned with strategies, objectives, key metrics, and outcomes. Strong critical thinking skills. Excels working in high-pressure environments directing global, cross-functional, and virtual teams to meet established goals.Expertise • Lead Generation, Demand Gen, and Nurture Campaigns • Thought Leadership/Asset Creation • Social Media Strategy, Execution, and Management • Virtual Events and Webinars • Mobile Event Apps • Content Syndication • Website Development • Executive Communications• Internal/External Communications Strategy• Account Management• Project Management• Cross-Functional & Virtual Team Management
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OwnerLeigh DesignBainbridge Island, Wa, Us -
Airbnb SuperhostAirbnb Apr 2011 - Sep 2024Bainbridge Island, Washington, United StatesWho knew I'd love sharing my home this much?? Going on my second decade of hosting and it keeps getting better. Deeply satisfying work to provide a sustainable respite in the trees for those in need of a break. • Owned and managed primary residence Airbnb property on Bainbridge Island, WA, ensuring a welcoming and comfortable experience for guests.• Maintained a high level of cleanliness and organization, receiving consistent positive feedback from visitors.• Implemented sustainable practices such as providing fresh chicken eggs, composting, recycling, and maintaining an organic garden for guests to enjoy. -
Senior Business Program Manager - Customer And Partner ExperienceMicrosoft Aug 2022 - Mar 2023I drive the internal and external communications strategy for Microsoft Product Experience and Lifecycle - creating a consistent and predictable product and support experience for Microsoft products worldwide. We work across silos to connect product teams (engineers, marketers, and business planners), support, legal, and finance - to evaluate the impact product changes and end-of-support. Our ultimate goal is to help customers and the field understand impact, timelines, and prepare for upcoming change. -
Business Program ManagerMicrosoft Dec 2020 - Aug 2022Microsoft Product Experience & Lifecycle provides a predictable promise of support for customers. We reach across the organization to collaborate with Microsoft's product engineering, business planning, release managers, support, and marketing teams to ensure consistent, transparent support experiences. My role supports the strategy and execution of Lifecycle Policies for Microsoft products and services worldwide, enabling customers and partners to better plan for and derive value from their Microsoft-related investments. -
Senior ConsultantUnify Consulting Aug 2016 - Dec 2020Greater Seattle AreaAs part of the Microsoft Lifecycle team in the Customer Success org, I provided enterprise customers and partners with a consistent and predictable promise of support throughout the life of a product.
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Account Executive/Client RelationshipsLionfish Dec 2015 - Jul 2016Greater Seattle AreaLionfish Creative is a full-service marketing and creative agency based in Seattle, WA with a national team of designers, developers, writers and producers. Lionfish provides marketing support, including GTM strategies, lead gen and nurture campaigns for Microsoft and Microsoft partners, as well as web, packaging and print design for a variety of industries outside tech - from bio-tech to the arts to non-profit community organizations.Key Role:- Bridge the client’s interest with those of the organization; advocate for the client and assure specific needs of the project are met- Remove ambiguity where possible in order to streamline productivity and ensure effective campaigns - Drive work among a national, cross-functional team of vendors, contractors and FTEs, from proposal to strategy to completion- Initiate and manage process improvements within the company -
Senior ConsultantThe Kairos Principle, Inc. 2012 - 2014Greater Seattle AreaThe Kairos Principle provides technology and business consulting services throughout the greater Seattle area. Overall Role: Digital Marketing Strategist, Microsoft Dynamics Convergence Event TeamResponsible for developing and implementing a new digital marketing strategy for customer and partner-centric US and European events, encompassing social media, virtual/online events and a mobile event app for iOS, Android and Windows.Engagement Highlights• Established a comprehensive approach to social media planning, content development and management - resulting in a Twitter reach of over 53m, 22.7k hashtag mentions during event, 441k Facebook impressions and a 400% increase in engagement with top 10 US hashtag trending during each event.• Social media efforts, within 18 months, accounted for 21% of registrations, or $3M in sales - nearly 5x the Microsoft average for similar events. -
Senior ManagerElectric Pen 2012 - 2013Greater Seattle AreaFounded in 2000, Electric Pen is a multi-disciplinary creative services firm that builds brands to apply to marketing tools.Overall Role: Responsible for collaborating with clients to define marketing strategies, develop and execute processes, deliver project objectives, and communicate results at the executive level.Engagement HighlightsDIGITAL EVENT EXPERIENCE PROJECT | CENTRAL MARKETING GROUP | MICROSOFT• Planned and managed discovery phase of Project DEEP and presented findings. Reached out to event suppliers across the Microsoft Ecosystem, gathering feedback on areas of interoperability, standardization and innovation and created format to report findings and make recommendations.WINDOWS 7 CAMPUS TOUR | 206INC• Provided presentation and script development for Windows 7 Campus tour, highlighting tips and tricks for students in a hands-on presenter-led demo environment on campus. -
ManagerTouch Business Consulting 2008 - 2011Redmond, WaFounded in 1996, Touch is a global consultancy with 5 offices worldwide, offering strategic planning, execution excellence, executive communications, creative services, branding, and exhibition design expertise. Overall Role: Responsible for managing teams and partnering with clients to define business/communications strategies, develop and execute processes, and deliver project objectives. Effectively communicated results at the executive level.Engagement HighlightsPROJECT OWNER-CONTENT DEVELOPER, MICROSOFT / DIGITAL EVENTS PLAYBOOK• Developed strategic approach and supporting playbook for internal global marketing audience on new digital event planning and execution guidelines. (MVP Winner – Central Marketing Group)CONTENT MANAGER, MICROSOFT / NEW PARTNER PROGRAM TRAINING• Communicated licensing changes to Microsoft Dynamics service partners as part of the new Microsoft Partner Network. Facilitated content development efforts across 4 projects, building localized training materials for global partners, regional operations centers, and field teams.
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Founder/OwnerThrive | Urban Gardens 2003 - 2011Greater Seattle AreaResidential garden design, installation and maintenance with emphasis on urban spaces and container gardens. Key Accomplishment• Developed patent pending eco-friendly garden product sold through retail and industry channels (nurseries, builders, and landscapers). Took product from concept to market including: procuring materials and manufacturer, establishing retail/wholesale pricing and COGS, designing product, packaging, and marketing materials. Established national distribution and online sales within one year of initial concept. -
Creative Director/Content LeadCivia Media Group 1997 - 2001Greater Seattle AreaFounded in 1997, Civia (now closed) was an interactive media startup working in partnership with Fisher Communications to deliver localized news and community and location specific content via interactive touch-screen kiosks – targeting commercial buildings, schools, shopping malls, hotels, convention centers, and airports. Overall Role: Responsible for identifying and developing content and programming, graphic user interface (GUI) design and corporate identity. Key accomplishments• Hired at ground floor (2nd hire) and helped grow company over 5 years, holding a variety of roles while working with strategic partners to raise $7.5M in venture capital.• Collaborated with NBBJ on enclosure design and content partners Fisher Communications and KOMOTV to take interactive news media kiosk from concept to market.
Tabitha Baker Skills
Tabitha Baker Education Details
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Mass Communications, Honors -
Honors -
Pdc Pro - Professional Certificate In Permaculture Design -
Master Gardener Program -
Bainbridge Island High School -
Bellevue Christian
Frequently Asked Questions about Tabitha Baker
What company does Tabitha Baker work for?
Tabitha Baker works for Leigh Design
What is Tabitha Baker's role at the current company?
Tabitha Baker's current role is Owner.
What is Tabitha Baker's email address?
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What is Tabitha Baker's direct phone number?
Tabitha Baker's direct phone number is +142528*****
What schools did Tabitha Baker attend?
Tabitha Baker attended Emerson College, Edmonds Community College, Oregon State University, Washington State University, School Of Visual Concepts, Bainbridge Island High School, Bellevue Christian.
What are some of Tabitha Baker's interests?
Tabitha Baker has interest in Arts And Culture.
What skills is Tabitha Baker known for?
Tabitha Baker has skills like Social Media, Management, Strategy, Marketing, Social Media Marketing, Marketing Strategy, Program Management, Copywriting, Marketing Communications, Strategic Partnerships, User Experience, Project Management.
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Tabitha Baker
Human Resources Specialist | Pension And Benefits | Training And DevelopmentUnited States31199.org, gmail.com, gmail.com
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