SHARING HAPPINESSHi. My name is Bella Grace. I’m so excited to bring you “Open When” because I believe there are a million moments to share a little happiness with someone you love.I am 11 years old and the youngest of five siblings. Together, we suffered and overcame the loss of our Dad to suicide, changing us in many ways and creating a stronger bond. We still fight and argue but at the end of each day we are thankful to have each other. We learned that what matters most… Show more SHARING HAPPINESSHi. My name is Bella Grace. I’m so excited to bring you “Open When” because I believe there are a million moments to share a little happiness with someone you love.I am 11 years old and the youngest of five siblings. Together, we suffered and overcame the loss of our Dad to suicide, changing us in many ways and creating a stronger bond. We still fight and argue but at the end of each day we are thankful to have each other. We learned that what matters most in life is the love and kindness you share with family, friends and those in need.My oldest brother Michael starts college this fall at Virginia Tech and I want him to always know we are with him even if we’re not together. So for Christmas I made him his own Open When letters – bringing a little of us to him while he’s away. Everyone has moments when they need to feel connected so we decided Open When was the perfect way to share happiness with others. I never thought that these letters would turn into a business with my family, but it did and that makes me happy! Open When will be donating money to helping others in need and we look forward to building a community that spreads happiness and support to all that participate. Let’s tell our loved ones how much they mean to us everyday. Who knows, maybe together we can all make a big difference!!Love, Bella Grace XOXO Show less

I partner with companies that have multiple marketing channels (both digital and traditional) to build digital strategies that understand an entire customer experience. My primary goal is to bring a simplified and phased approach to the digital experience. This allows the client to go from power point to the actual customer experience in a timely manner and within budget. Each strategy is built for long-term campaign growth based on success and return-on-investment. Keeping in mind that… Show more I partner with companies that have multiple marketing channels (both digital and traditional) to build digital strategies that understand an entire customer experience. My primary goal is to bring a simplified and phased approach to the digital experience. This allows the client to go from power point to the actual customer experience in a timely manner and within budget. Each strategy is built for long-term campaign growth based on success and return-on-investment. Keeping in mind that digital objectives should be both retention and acquisition oriented and always enhancing other marketing channels. Show less

Developed digital roadmap for current and prospective clients. Implemented procedures to gather client objective’s based on long-term goals in order to effectively utilize digital channels with ROI in mind. Utilized custom platforms to build test designs based on objectives. Helped develop client dashboard to review real-time marketing results. In charge of the growth and development of the Mid-Atlantic region. Responsible for building a profitable business unit in a region that has… Show more Developed digital roadmap for current and prospective clients. Implemented procedures to gather client objective’s based on long-term goals in order to effectively utilize digital channels with ROI in mind. Utilized custom platforms to build test designs based on objectives. Helped develop client dashboard to review real-time marketing results. In charge of the growth and development of the Mid-Atlantic region. Responsible for building a profitable business unit in a region that has traditionally struggled. In charge of combining technology, analytics and creative story telling capabilities to build new customer experiences. Analyzed the success and failures of prior campaigns and processes to build a new strategic approach in full service marketing. Show less

CEO and Managing Partner responsible for day-to-day management and profitability of the business. Built original business plan and secured investors. Worked with investors to develop company 5-year projection path and ultimate sale. In charge of digital strategy, business development and long-term strategic relationships with Fortune 100 executives. Led the development of the analytics group that built an internal LCM tool for the social space and researched new technologies and platforms… Show more CEO and Managing Partner responsible for day-to-day management and profitability of the business. Built original business plan and secured investors. Worked with investors to develop company 5-year projection path and ultimate sale. In charge of digital strategy, business development and long-term strategic relationships with Fortune 100 executives. Led the development of the analytics group that built an internal LCM tool for the social space and researched new technologies and platforms necessary to keep clients on track to meet marketing objectives. Clients Include: Verizon Telecommunications ▪ BarClay ▪ Capital One ▪ Dominion Resource ▪ Ralph Lauren ▪ Conde Naste ▪ Genworth ▪ Hamilton Beach ▪ Mrs Meyers ▪ Showtime ▪ HBO ▪ Verizon Small BusinessKey Achievements♣ Founder of Create Digital developing first social "digital advocate" program for Fortune 15 Company♣ Negotiated leases and space design ♣ Grew business from $30k per month revenue to $500k per month in 3 years ♣ Managed team of 37 employees with a retention rate of over 90% ♣ Speaker at VCU brand center and VCU Masters Program in emerging media and data analysis ♣ Agency presenter at South By Southwest 3 years in a row ♣ Create Joy Campaign won Pixel Award ♣ Created Nationally recognized Prometheus Campaign - http://mashable.com/2012/05/15/prometheus-social-media/ Show less

Social Media Consultant to executives of Fortune 100 clients to justify development of new social media initiatives. Defined corporate guidelines and social media “best practices” documentation to train internal team members. Rolled out national strategy to listen and profile current customers online and to determine engagement tone. Defined and managed online demographic profiles to engage with customers and prospects 24/7. Created bi-weekly data analysis reports for upper management to test… Show more Social Media Consultant to executives of Fortune 100 clients to justify development of new social media initiatives. Defined corporate guidelines and social media “best practices” documentation to train internal team members. Rolled out national strategy to listen and profile current customers online and to determine engagement tone. Defined and managed online demographic profiles to engage with customers and prospects 24/7. Created bi-weekly data analysis reports for upper management to test message, delivery dates, coupon codes, etc. Guided the development of internal group dedicated to online customer service. Managed relationships between multiple business groups to provide an integrated social media approach. Review Agency RFPs. Built and managed internal communications website to share online calendars for promotions, blogs, and best practices. Show less

Develop executive plans to continually build new business concepts for creative business. Tripled product revenue between first and second year, managing the P&L, and communicating with outside investors. Development of online PR strategies and marketing programs led to national recognition and appearances on Lifetime TV and The Martha Stewart Show, as well as coverage in Entrepreneur Magazine and Martha Stewart Living.

Worked for Fortune 500 companies developing database marketing programs to understand their most profitable customers and applying learnings to acquisition programs.

Develop client relationships for Fortune 500 companies. Help guide customer profiling and database marketing iniatives.