Tim Brightwell Email & Phone Number

Auckland, Nz

Auckland, New Zealand

I work with teams of passionate developers to help great journalists tell stories that matter to New Zealanders both at home and abroad.Domains areas- Subscriptions including acquisition and yield management- Strategy and proposition for new verticals, including commercialisations - Registration, Subscribe and Manage journeys across Web and App

Auckland, New Zealand

Auckland, New Zealand

New Zealand

Auckland, New Zealand

Commenced on September 1, 2022I’m part of AirTree’s Explorer programme which aims to empower the next generation of diverse and world-class angel investors in Australia and New Zealand through education, networks, and funds to invest. If you’re working on a startup idea reach out.

Auckland, New Zealand

Managing scaling and profitability of a B2C healthcare subscription platform, I led a cross functional team of internal staff and external contractors to grow the Lumino Dental Plan (LDP) from an MVP to a profitable, scalable proposition available in 60+ physical locations across the country.Domain areas- Registration , Subscription , manage journeys across web and mobile web.- Multi-channel sales - Integration with Customer Support and CMS

Auckland

SKY's aim is to provide great premium sports and entertainment experiences for every New Zealander. A senior product manager sitting in the technology space, I was the lead on customer management initiatives that focus on improving the way that New Zealanders discover, buy and manage their content and connectivity experiences with SKY. I provided the strategy and feature roadmap for internal development teams, cross functional project teams and external vendors to deliver these great experiences. These projects can vary from chat tools to infrastructure decisions to UX design and optimisation of digital experiences.Domain areas- Registration, Subscribe and Manage experiences across web , mobile web and app- Customer support - Integration with CMS , DMP and CRM.

Auckland, New Zealand

I am the product manager for Infotools Harmoni, the cloud-based software platform for creators and consumers of insights who want to simplify the processing, analysing, visualising and sharing of market research data and insight. The ultimate goal: making sure the right information is in the hands of decision makers at the right time. I work with clients ranging from multinationals such as Coca-Cola, Orange, Samsung, Shell and Youtube to market research practitioners of all sizes. As product manager, I am responsible for setting and executing the product vision of the company, translating strategic goals, tactical needs and customer / market insights into a shared understanding of what the next most valuable thing the company should be working on is.Key Responsibilities- Lead product strategy for an engineering team of 25 developers, testers and UX designers - Contribute to overall product strategy- Maintain support and feature backlogs and roadmap- Identiy, define and validate stakeholder needs- Feature conceptualisation and development, including creation of user stories, feature acceptance criteria, functional specifications, test cases, wireframes and prototyping with UI/UX designers- Work closely with engineering team to execute on project deliverables in an agile manner- Define and measure feature success through user feedback and platform analytics- Support sales, customer success and marketing teams with day-to-day executation of company strategy

Auckland, New Zealand

GoodCompany builds and manages SaaS workplace giving solutions, delivering volunteering and donation opportunities for charities, corporates and private partners across Australia and New Zealand. It partners with over 1600 charities and corporate partners such as AECOM, IAG, Westpac and ANZ across both markets, delivering over $18 million in social impact since its launch. GoodCompany launched in New Zealand in November 2016.Key Responsibilities:• Driving the organisation’s New Zealand launch and reviewing all product and marketing activity, including leading the transition to a SaaS license-based pricing model • Creating user acquisition strategies and improving engagement through a variety of new digital channels• Acting as the product lead with the development team within an agile development• Managing all commercial negotiation and relationships with NZ charities, NGO and corporate and enterprise level partners

Auckland, New Zealand

New Zealand’s largest provider of digital advertising products, online and print directories, Yellow provides local marketing solutions to over 70,000 small to medium businesses. The Digital Marketing Services (DMS) business unit, launched in 2013, is the growth engine for Yellow, delivering rapid customer and revenue growth through new digital products. Key Responsibilities:• Driving new digital product development• Creating and delivering new marketing and sales campaigns to generate growth of the search engine marketing and display portfolios• Working across different functions within a small team environment to engage, support and lead teams across the company to achieve targets• Managing all aspects of SEM, SEO, display and analytics portfolio that drove profit and lossKey Achievements:• Re-designed customer on-boarding and sales quality control, which reduced customer credit by 70% over a two-year period• Increased average account revenue by 20% and average gross margin by 5% through tactical offers, go-to-market support and assistance for sales reps• Acted as DMS product advocate on company-wide initiatives to convert customers into advocates by improving customer experience, service delivery and product performance. The result was that we improved DMS customer satisfaction by 30%• Acted as the marketing and sales advocate in agile development teams which were building product delivery platforms and ordering and billing platforms & sales CRM. We reduced customer churn in impacted areas by up to 50%• Acted as the company lead for Google Premier Partner APAC initiatives focused on customer churn reduction and sales enablement, delivering training for over 200+ sales and delivery staff• Part of the team that quickly made Yellow the largest Google Premier Partner in NZ. (Approximately 2300 customers with turnover of approx. $15 million). As a result, Yellow won the Google Premier Partner award for Fastest Growing Partner in APAC in 2014 / 2015

Auckland, New Zealand

Responsible for managing a portfolio of digital and print directories, executing product development and product life cycle management plans and driving results through the sales channels to reach Yellows revenue and usage targets.Key responsibilities- Product strategy & development; including pricing & proposition- Ownership of P & L- Forecasting & Reporting- External/Internal Stakeholder Management- Customer & Sales queries- Issue/Fault Resolution - Sales tools & internal training material- Product lifecycle managementKey Achievements• Acted as the lead on the local directory rationalization project which, through strategic, market and financial analysis, resulted in recommendations impacting annual revenues of $8 million per year • Delivered a new customer acquisition campaign focused on industry and industry vertical trends, which identified 3000+ potential customers with high propensity for revenue growth• Contributed to online directories strategy roadmap, focusing on UX and UI design activities that resulted in increased customer engagement by up to 50% across core desirable metrics

Parnell, Auckland

The largest New Zealand-owned parking company, Tournament Parking, was going through a period of technological change, involving investing in digital channels to make it easier to find and pay for parking. This was designed to increase revenue and margins and improve the customer experience. Key Responsibilities• Delivering the company’s marketing strategy including campaigns to achieve increased usage of facilities across New Zealand• Creating and delivering the company’s digital marketing strategy, including social media and CPC • Conceptualising, designing and project managing build of new websites, online sales portals and social media tools• Managing and training promotional staff• Launching and managing new products and sales promotionsKey Achievements• Increased revenue growth from online channels by 50% MoM in 2012 through targeted campaigns utilizing online and offline mediums across relevant channels

As the co-founder of a startup agency, I managed a team of contractors to deliver social media strategies for clients, building digital assets to support client goals.Key Responsibilities• Creating and presenting client pitches• Developing social media strategies• Scoping, designing and managing the build of clients’ social media platforms• Presenting and implementing, including staff training and post-implementation reviewsKey Achievements• Through market and competitor analysis, developed pitches, negotiated and on-boarded key corporate clients including APN outdoor, Ticketek and Mens Health Trust

The University of Auckland is New Zealand’s leading globally recognised university. In 2007 research had identified areas of the student experience that were lacking, resulting in reduced engagement and association with the University as a student and as an alumnus. Sport was identified as a path to increase engagement with these stakeholder groups. Key Responsibilities• Growing the pilot interfaculty sports event into a full-year programme• Developing and managing the seven annual tournaments, final events and supporting initiatives• Delivering marketing strategy, including direct mail and digital marketing• Developing and managing new and existing sponsorship relationships • Managing and training team of volunteers and event staffNotable achievements• Grew number of active students 700% year-on-year through use of online promotional channels and establishment of new stakeholder relationships • Achieved 150% growth in sponsorship revenue year-on-year, including new sponsorships from Fletcher Construction and Beca Construction. This was done through negotiation of new sponsorship opportunities and development of new sponsorship properties

Development and launch of the first stage of the interfaculty sports competition, including management of sponsorship, communications and all associated events.Key Responsibilities• Conceptualizing, delivering and managing the pilot interfaculty sports framework and its supporting initiatives• Developing strategy and delivering all activities• Developing and managing sales of new sponsorship programmes • Managing the programme day-to-day, including financial forecasting, marketing, stakeholder management and event deliveryKey Achievements• Achieved participation of over 500 students in initial year through user-focused event design and targeted social media marketing campaigns and key stakeholder relationships• Achieved $40k revenue in sponsorship in initial year from Mighty River Power, Ernst & Young, Drake Recruitment and National Bank of New Zealand through development and negotiation sponsorship and communication plans which

Developing sponsorship opportunities and undertaking targetted marketing campaigns to increase membership for the University of Auckland campus recreation department

Post-Graduate Diploma In Commerce, International Business

Bcom, Marketing And International Business

Activities and Societies: Elected Officer - Auckland University Student Association, Elected Officer - University of Auckland Snowsports.

Education record