Lighthaus Inc. (2016) - Created various illustrations, 3d assets and interface mock-ups to help develop a sophisticated health education app, aimed at improving doctor-patient communication . Collaborated with medical specialists to build storyboards and design concepts for user-experience that will effectively translate their core concerns.Whole Foods Market Inc. (2015) - Created concept artwork for the development of an educational interactive app explaining organic farming. Produced storyboards, overall aesthetic, UI concepts to help shape the look and interaction for pre-production. Also, built 3d assets and animations to test development for emerging platforms like Webgl and Threejs.PepsiCo Inc. (2010) - Worked on developing product design concepts and user interaction demos for a full-featured smart vending machine prototype that would allow users to create their own drink flavors, interact with other users and experience custom interfaces and personalised preferences.

Produced exciting designs and visual narratives to effectively illustrate complex topics for clients like KQED, Gates Foundation, Stellar, Google, Microsoft, Harvard Business Review and more. Production tasks ranged from icons, illustrations, data-visualization, type, layout and animation, as well as user interaction. Collaborated with developers to help conceptualize and prototype Stacker. Shaped overall company strategy and product development.

Managed a team of creatives, developing campaign strategies for major brands like MasterCard, Suzuki, Unilever, Cathay Pacific, including the hugely successful multi-regional Cornetto campaign for Wall’s. Managed development across packaging and print designs, concepting marketing strategies, building aesthetic and communicative direction and overlooking execution on advertising for broadcast media.