Manage the marketing department, including both Development and Housing marketing teams. - Provide direction and a clear vision forward- Develop strategic marketing plans alongside the Marketing Project Managers - Oversee brand development and execution- Lead media strategies including public relations, digital media and traditional media- Work with the Project Managers to direct creative, media and digital agencies- Define and lead market research concerning consumer and product insights

Managed the brand execution and marketing strategy for the first-of-its-kind, active adult community by Brookfield Residential.

Developed and managed public relations, community outreach programs, and special events.Marketing and public relations included weekly press releases featuring growing medical offerings, new physicians and patient stories. Managed internal marketing communication with more than 800 employee. Developed storytelling campaigns to recruit industry-leading physicians. Launched a new website and online patient platform.Special event coordination included fundraising galas, community seminars, launch of new technologies, trade shows, health fairs, community children’s events, and the Grand Opening of the $35 million Women’s Center.

Coordinated fundraising events, monthly Foundation meetings, managed Foundation communication, and cultivated donor relationships