Tac Anderson Email & Phone Number

Kirkland, Wa, Us

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Au

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Bellevue, Washington, Us

Manage full customer lifecycle marketing from acquisition through retention, across performance/paid, email, social, design, and branding.

Seattle, Wa, Us

Led the existing Marketing team through a re-org that combined members of three different teams into one Marketing and built the Performance and Channel Marketing team and expanded our marketing internationally. Delivered +12B merchandising impressions across Amazon properties in 12 countries, creating a monthly avg value of $30MM to game publishers, reaching over 35MM high value Amazon gaming customers. Took over paid media growing the program from $20MM in the first year to $50MM in the second year. Managed our social and Influencer teams, expanding the reach of our existing social channels and growing our influencer activations across Twitch, YouTube, and social channels.

Seattle, Washington, Us

Built the consumer marketing organization from the ground up, including product and brand marketing, marketing insights, traffic growth, and customer lifecycle. I grew traffic by 30%, built customer communications programs that engaged with millions of customers every day, and increased our social audience and engagement by 3X, all with no increase in marketing spend.

Seattle, Wa, Us

I was first brought on to build and lead the Marketing Ops team for Amazon Local, and after successfully launching two new products - Amazon Destinations and Amazon Restaurants (PrimeNow) - I then moved over to lead the marketing for Amazon Destinations, Amazon's Travel and Hotel Booking service.

Seattle, Wa, Us

I lead a team of researchers and strategists that support product teams and senior executives, by supplying data rich insights, in order to make informed business decisions about our products and customer experience. We built a unique data gathering toolkit that allowed us to generate both qualitative and quantitative, customer experience data; gather and analyze secondary marketplace data, and present the findings in a closed loop process that drove business results.

Bellevue, Washington, Us

I lead new business diversification and growth initiatives created by the shift towards social media. I helped merge our digital, measurement and research teams into one high functioning, digitally integrated team called Studio D. I helped grow Studio D from 60 people, to over 200 globally. Partnering with business leaders across the agency we developed products and initiatives that met both their's and their clients business needs. I developed several proprietary, social media, digital, measurement and analytics products. Half my job was to figure out how to do things no one had ever done before and the other half was to teach the rest of the agency how to do those things.In 2011 I moved to our London office to lead the development and expansion of our digital business across Europe, the Middle East and Africa. I developed and executed a new go to market strategy for the agency in order to deliver our digital capabilities to any client in any country. Leading a multi-national team based across 4 owned country offices, with multiple partner agencies and countless vendors and freelancers. We grew our client base by winning several large new clients across multiple countries, regularly consulted with top client executives to develop new business strategies than went beyond marketing campaigns.

Boise, Id, Us

Worked as a local advocate in the community to build our entrepreneurial ecosystem. Helped launch the WaterCooler a tech incubator in downtown Boise. Helped assess investment opportunities specifically related to web, digital and social media. Worked with portfolio companies to improve their business models and to take advantage of web marketing, SEO and social media.

Houston, Texas, Us

Managed all of the marketing metrics across enterprise CRM and digital listening. My key project was an analytics project focused on integrating customer CRM data, device usage, and social media data. With this data we were able to shorten sales times, increase renew rates and increase up-sell opportunities. Worked across multiple business groups and across all regions to leverage best practices and drive innovative marketing strategies that yield measurable results. Partnered with senior business leaders to prioritize business initiatives and budget for upcoming projects. Lead a small distributed team across the US and India focused on analyzing customer data. This involves working across multiple business groups at HP and across all of our regions to leverage best practices and drive innovative marketing strategies that yield measurable results.

Houston, Texas, Us

I was chartered with developing new and innovative marketing alternatives to reach new audiences by utilizing emerging social media. Created and maintained an active community primarily through the LaserJet Printing blog. Built the LaserJet Printing Blog into the #1 blog on the HP network by using an effective content, web marketing and SEO strategy. Engaged customers and industry experts in conversation about trends and issues in business, not just about HP products.

Us

Joined a small 4 person, Word of Mouth Marketing agency and built up the web marketing, social media and SEO practice. Was the first non-founder to make partner. Helped build BlueLine to a 20+ person agency doing over a million in revenue in less that 2 years. Lead the acquisition of a web dev agency.

I was the owner and operator of a small Skateboard Snowboard shop in Las Vegas. This was probably the hardest job I've ever had and taught me more than anything else about taking care of your customer, operations and marketing. Developed ecommerce business. Created a line of skate videos with national distribution. Created our several in-house skate and clothing brands. The business was eventually sold to a national retailer.

Master Of Business Administration (Mba), Business

Ba, Communications

High School Diploma