Based in Dubai (UAE) since 2011, I’ve worked as a graphic artist and designer of packaging, advertisement and exhibition stands on retail business at Federal Foods-BRF. Currently as R&D at BRF Halal market Regional Office I'm responsible for packaging design for mostly frozen food products; from the development of technical drawings and specifications in accordance with the technical capabilities and limitations of company's productive infrastructure, creative development of artworks, management of arts files with packaging suppliers and approval processes of printing and producing ensuring the quality, integrity and sefity during the complete cycle and respecting and guarding the brand identity of our products.I’m an expert in the field of Design and Development of products, looking for innovation from needs, with a comprehensive view of Product‘s Life Cycle from the identification of competitive strategies guided by user and applying the analysis of consumption habits and ethnographic technics for research.With a natural ability for groups’ leadership and skill to motivate other people to develop activities regarding core subjects of duty. I have the conviction that innovation is a powerful tool for the competitiveness of companies and I know how they apply it in product development. I have knowledge in applying ethnographic research techniques aimed at knowledge of communities and markets.