Project Manager in Marketing Intelligence for health insurance (both B2C and B2B).actions:- Project manager in database marketing for the customer retention campaigns. This includes: defining of customer segments, planning, coordination with internal and external partners and executing customer selections;- Point of contact regarding database marketing for the Marketing B2B division;- Quantitative analysis of marketing actions and translating results into clear advice for marketing plans.

Using Direct Marketing to improve conversion on acquisition and customer retention campaigns.actions:- Create and execute (e-)DM campaigns aimed at the Belgian, Dutch and German consumer market. this comprehense: campaign design, collaborate with various ad agencies, project planning & budget. Optimising campaign conversion by combining the ideal set of target audience, marketing proposition and contact channel;- Improve insight into customer behavior and translate this into specific DM campaigns;- cocreate customer contact strategy with various commercial departments;- Translating results of database analysis to the creation and improvement of DM campaigns.

Using database analysis and data mining to design marketing campaigns and give direction to the development of Direct Marketing plans.actions;- Develop scoring models (predictive analytics) on consumer database for markets Belgium, Netherlands and Germany (using SPSS / DataDistilleries);- Create target audiences for direct marketing campaigns (using SQL & CRM suite SmartFocus);- Quantitative analysis of direct marketing campaigns and translating results into clear advice for marketing plans.

Graduation project on Business Intelligence @ Commercial Planning department.