Tad Serbin Email & Phone Number

I am a proven New Home Executive and Field Mechanic that specializes in improving sales and market share through proven and precise processes. I analyze markets from a macro standpoint to improve strategic positioning, product location, marketing and sales processes to increase a company’s profitability.● Evaluate sales/marketing processes, competitive position, product offering, locations and price points with the objective of making recommendations to division management to help increase profitability, sales and market share. I perform analysis on slow selling subdivisions to determine action plans to increase sales by product repositioning, change in sales personnel and new marketing programs. (AWH 2012 FY- 2.7 per mo. per community). I establish a standardized competitive marketing analysis process for each project in the company.● Develop company wide sales recruiting / training programs. (AWH 2012 FY- Sales Up 45%, 11% Can Rate)● Design Website and Internet Sales Counselor Program / Campaigns to drive sales. (AWH- Austin and Houston 2012 HBA Best Website).● Manage corporate wide advertising, budgets and ad agency to develop major advertising programs, collateral and promotional materials. Establish a corporate marketing budget to facilitate sales and marketing objectives.● Design and facilitate implementation of division model merchandising programs, signage, sales office design, and furnishings.● Develop Realtor and Mortgage programs that enhance the performance results in an overall realtor/co-broke rate (AWH 2012 FY- 65% Coop and 81% mortgage capture rate.● I interact in new product development based on target market and competitive position in the marketplace.● I set brand Image guidelines and tools (i.e. corporate brochure, company timeline, community brochure, sales offices, displays, and company logo).● Review land purchases considering price points, competition, and targeted customer profiles. (AWH 2012 YOY Community Count Up 45%).

Listed skills include Residential Homes, Real Estate, Real Estate Development, New Home Sales, and 13 others.

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  California State University, Hayward Ca

  Business Administration - Marketing Objective