Work on campaigns for products, services, and continuous product launches using digital marketing in social media, Facebook ads, and email marketing mixed with traditional marketing in print materials and local events. Devise strategic plans and department goal setting that achieves both short-term benchmarks and long-term goals. Refine marketing workflow for effective technology processes internally and externally. Improve customer acquisitions and retention that sees results like launching an email campaign that highlighted a service not used often, with customer sign-ups increasing by 300%. Work on video editing for social media that shows the heart of Aptitude Internet for its customer and office culture. Ongoing marketing and office tasks as needed to fulfill the needs of building fast, reliable rural internet service regionally so that our community can continue to grow and succeed.

Provide marketing consulting, strategy, social media, websites, specific campaigns, and email marketing needs for businesses. Successes for clients include: Launching a new website with current industry trends, mobile-friendly, streamlining a client’s business inefficiencies in store orders to include an eCommerce store. Auditing and implementing a new social media strategy to focus messaging for brand-related content that keeps the business social media accounts current, on top of trends, but still authentic to their voice. Building specific Facebook ads that targeted different demographics for a client that specialized in services, setting up regional targeting, for impactful leads in return. Overall, continue to build successful campaigns through ultimately understanding how people think and staying on top of ever-changing marketing trends. With 15+ years in this industry, can easily track what has worked in past experiences, what won’t work, but also take calculated risks in the unknown with positive results. Also, by tracking metrics, finding and understanding audience interests and behavior, and analyzing data to target customers with timed relevant content. Recommend new campaigns with goals and implement social media, website, campaigns, and email initiatives. Continue marketing support as needed with ongoing analysis and reports.

Managed marketing duties for the main college including social media, marketing campaigns, website, and other digital efforts. Developed an online campaign that increased enrollment for a department’s program by 10%, year-over-year. In a separate campaign, increased overall summer enrollment during the time of promotion by 5%. Refined social media content through strategy, mindful captions, and visuals. Improved engagement on average by 200% and increased organic growth year-over-year on Instagram. For Facebook, engagement increased on average 50% or more through new strategy implementation. Worked on website improvements including layout changes, user flow, copy, and visual changes, to decrease overall bounce rates by 3%. Awarded two Silver titles in the National Council for Marketing and Public Relations regional Medallion awards, across 7 states, Manitoba, Puerto Rico, and Virgin Islands for individual work in the categories Quick-Turn Video and Social Media Post. Awarded the Silver title in the National Council for Marketing and Public Relations national Paragon awards, across all U.S. states and territories for team work in the category Special Event or Fundraising Campaign. Built brand identity of MAC in the community. Worked on daily tasks that fostered an environment of education growth.

Managed all marketing duties, programs, and campaigns on digital and print for the entire Stitch It International portfolio. Built impactful campaigns by using consumer insight and website data analytics to improve online marketing leads by 25% year-over-year. Increased online sales from E-Commerce store through strategic Facebook ads by testing visuals, copy, and target audience with a consistent ROI of 150%+. Built email strategy and program and implemented complex drip campaigns, other automated emails, with A/B testing for optimized performance to increase leads, web traffic, and e-commerce revenue. Managed brand identity online and trade shows through coordinating cohesive visuals, verbiage, and correct information across all marketing platforms and materials. Increased organic Google searches with keywords and blog posts on main website. Recommended and updated sales strategy and campaigns as programs evolved.

Managed marketing duties for Continuing Education including social media and email marketing. Increased class enrollment by 30% by creating a streamlined online sign-up process. Built distribution lists, creative content, and campaigns for each class. Measured, reported, and analyzed campaigns to improve class enrollment and instructor recruitment. Built brand identity of MAC in the community. Worked on daily tasks that fostered an environment of education growth.

Managed email marketing through design layouts, arranged content, segmented lists, and deployment for maximum visibility. Increased email list through online marketing leads and building a positive relationship with sales reps, that added leads to database. Created a new strategy with the Marketing team on improved content across all platforms. Including starting a blog with rich information gathered from experts, internal and external, in the industry. Gathered, organized, and analyzed online metrics for key performance indicators for growth. Managed social media program including Facebook, Pinterest, Twitter, LinkedIn, Instagram, Blog, and YouTube. Maintained cohesive strategy of the company's brand awareness online. Bridged communicative gap on all social networks between the company and customer. Chosen for the Emergent Leader Program, 1 of 8 out of over 100 employees.

Promoted to E-Commerce Analyst, in addition to Community Analyst responsibilities:Managed lucrative affiliate marketing program. Created and implemented strategic plans for more than 2,500 website publishers to maximize the company’s online branding presence, with affiliate revenue increasing 30% in 10 months with new changes. Monitored commission rates and results to identify opportunities for growth. Managed social media and company’s brand awareness online; bridging communicative gap on Twitter between the company and customer. Maintained lasting vendor relationships, working on contract negotiations, resolving day-to-day issues, and implementing new services with these vendors. Gathered and developed performance data, charts, and spreadsheets for key performance indicators for affiliates, reviews, social media, and marketing emails. Analyzed data and implemented new marketing strategies to optimize performance in each program. Managed customer reviews and Q&A on company’s website. Drafted weekly reports for issues on quality/merchandise to Technical Design and Customer Service. Strategized reporting and use of intelligence from customer reviews for improvement. Assisted with email marketing deployment, tracking, and reporting for retail events and beauty newsletter. Developed weekly and monthly financial reports for all programs in E-Commerce department.Community Analyst - Soft Surroundings - July 2011-March 2012Managed customer reviews and Q&A on company’s website. Drafted weekly reports for issues on quality/merchandise to Technical Design and Customer Service. Strategized reporting and use of intelligence from customer reviews for improvement. Assisted with email marketing deployment, tracking, and reporting for retail events and beauty newsletter. Developed weekly and monthly financial reports for all programs in E-Commerce department.

Recruited new business for local magazine throughout the Southeast Missouri region. Day-to-day sales using cold-calling, door-to-door, personalized portfolios, and email marketing techniques. Sustained and developed relationships with potential and current customers for customer satisfaction. Consulted clients on marketing print ad needs, suggested changes in design or copy for print ads. Created simple ad design layout with copywriting for creative designer. Day-to-day marketing duties as needed.

Assisted with Account Executive of negotiation of contracts, and changes to artwork for print ad for corporate clients: United Group, Mayflower, Case, and Overhead Door. Processed all contracts and changes to operations team for implementation to print. Kept daily correspondence with clients ensuring quality customer service and satisfaction. Worked closely with Account Executive to maintain performance reports for clients and extra workload. Provided daily tasks and projects as needed.

Created and maintained social media sites, company website, and company logo for start-up advertising firm. Recruited new clients for advertising firm through direct marketing, cold-calling, and building business development leads. Designed and arranged client monthly newsletters with content articles, layouts, and developed email lists.

Proctored research experiments to participants. Created research designs based on advertisements and collected data. Analyzed participant data and wrote research conclusions for literature to file for experiment. Co-Authored Sex Appeal Study for the University of Missouri’s Undergraduate Research Forum; findings were presented at the ‘Health and Rights in Cultural Context’ Convention for The Society for the Scientific Study of Sexuality.

Promoted internet service provider through newsletters, emails, and handouts. Distributed Socket branded materials at regional festivals to promote brand awareness. Maintained connection with community and potential customers through one-on-one interaction, creating visibility of Socket throughout Missouri.