Tad Druart Email & Phone Number

Houston, TX, US

Public Relations - Marketing - Digital - Public Affairs

Cupertino, California, US

Austin, TX, US

My mission is to create awareness, generate leads, and partner with and enable the Eagle Eye Networks sales team to sell and deliver our true cloud video surveillance system and artificial intelligence to businesses around the globe.

Lakeway, Texas, US

• Responsible for re-branding company, go-to-market planning and execution, demand generation, lead nurturing, and reporting, product marketing, business/lead development team, sales, and account and product management..
• Transformed marketing program to results-driven, predictable performer by re-energizing sales team, driving increases in pipeline, bookings, and recurring revenue. Increased YoY bookings by 79%,annual recurring revenue.
• Increased share of voice from non-existent to 8% against core competitive set.
• Selected and implemented new technology stack in less than three months.
• Revamped website increasing web traffic from than 1k to a constant 10k unique visitors/month.

Austin, Texas, US

• Responsible for leveraging aggregate data and expertise to develop thought leadership programs that improved brand recognition, drove demand, nurtured leads, and helped customers provide better healthcare and safety.
• Led function through two acquisitions; one from bid to close in less than 30 days.
• Drove transformation of digital channels, including website, growing leads from these channels by more than 200/month.
• Oversaw successful execution of two customer conferences growing attendance greater than 50% YoY.
• Grew marketable database from less than 8k contacts to over 70k through thought leadership campaigns.

St. Petersburg, FL, US

• Drove marketing strategies for brand awareness, customer acquisition, engagement, retention, referrals, and achievement of revenue and EBITDA goals. Facilitated marketing events designed to deliver profitable revenue.
• Exceeded lead goals and generated almost 70% of active pipeline each quarter.
• Increased marketing budget two-fold while reducing cost of acquisition ratio by 80%.
• Managed channel/partner marketing and enablement accounting for 60% of closed/won business in financial market.
• Achieved #1 brand position in unaided recall in association market and reached #4 position in unaided recall in nonprofit market behind Blackbaud, Microsoft and Salesforce.
• Led messaging campaign for Mergers and Acquisitions that rated 9.8 out of 10 with customers and 9.7 out of 10 with employees in communication effectiveness.

Austin, Texas, US

• Charged with creating and executing strategic plan to update company image/reputation, reposition product through technical transition, engage industry influencers, combine two companies and products under one brand.
• Launched companies first digital marketing campaigns; delivered compelling content and positive media clips for digital marketing strategy and influencer/media relations resulting in share of voice outperforming top.
• Company blog became #1 driver of inbound leads and was named one of the Top Five education blogs during its first year by Education Today and Teach magazine.
• Increased share of voice in key outlets by 150% and improved tone from 80% negative to 70% positive.

Austin, TX, US

• Responsible for branding, message development, positioning, thought leadership, digital content, social media marketing, events, influencer/analyst relations, and customer communications. Served as corporate.
• Successfully managed retraction of IPO plans generating positive media mentions. Executed successful IPO with “Wall Street Cares Day powered by Convio” at NASDAQ market.
• Initiated first brand positioning strategy, delivering coverage in national media including The New York Times, Wall Street Journal, USA Today, The Chronicle of Philanthropy, and numerous business journals.
• Launched digital marketing program; corporate blog and Twitter posts rose to top inbound lead generation assets and became strong customer communication channels.
• Partnered with HR on employee communications, gaining 95% retention of key messages and corporate goals.
• Coached executives during data security breach; sales continued to exceed goals and client retention remained stable at pre-breach levels.

Austin, TX, US

• Responsible for development and implementation of brand, marketing and corporate communications strategies, aligning internal operations to support public service, business, and legislative/policy goals. Conducted.
• Grew constituent awareness from 60% to 90%+
• Launched organization’s first water safety campaign, “Nobody’s Waterproof,” effectively reducing injuries and deaths on lakes and rivers.
• Improved “strong positive” impression by 34% using context-based positioning and customer communications strategies
• Redesigned website from static to dynamic, increasing traffic by 25% while lengthening time-per-visit by more than 200%.
• Managed communications for public conflicts related to facility site, flood/drought management and water conservation campaigns

Houston, TX, US

• Responsible for agency operations, client relations, and new business. Provided clients with insights, expertise, and relationships to drive business performance through PR, marketing, go-to-marketing strategies.
• Grew satellite start-up office to more than $3M/annual billings, sustaining profitability after three months.
• Secured articles and mentions in Wall Street Journal, Fortune, New York Times, and regional business publications.
• Developed and coached clients through implementation strategic marketing and communications plans designed to support business objectives, with 100% of clients reporting measured increases in sales following.