Taehee Kim Email and Phone Number

Credit Karma Marketing Cards Team-Led engagement/retention for the MyCards initiative, Cards team's core engagement portfolio - crafting creative messages that helped members track and optimize their rewards categories across their wallet, reminders for expiring credit card benefits/perks, sending alerts for fees coming up - working towards making Credit Karma into a truly unique financial product.-Led activation for the MyCards initiative, Cards team's core engagement portfolio - contributing to 10's of millions in activation throughout email, push, in-app channels - testing segmentation, creative variants, messaging, and notification templates to optimize messaging strategy by collaborating with creative and product partners.

Credit Karma Marketing Core, Prime, and Cards team-Led the retention program for the millions of Connected Accounts members, crafting campaigns to help members track their net worth value, various spending categories, and transactions, as well as devising marketing campaigns that help members improve their finances, grow their money, and protect their wealth-Led activation for the Connected Accounts initiative, contributing to millions in member activation for email, push, and in-app channels - expanding targeting & audiences and optimizing for creative testing & segmentation

Credit Karma Marketing Core team- Led the Accounts Monitoring portfolio, reaching 100's of millions of Credit Karma members every year and contributing to 10's of millions of SDU's, our main KPI at above benchmark KPI's by expanding messaging & audiences, optimizing creatives, and creating experiences.-Led the marketing launch of our Early-to-Credit program, which sought to educate new-to-credit members on our platform of credit scores, reports, and factors, as well as collaborate with creatives & product to build credit-improvement journeys in marketing.

Red Ventures Partnerships - AMEX team

• Managing up to 100+ calls to alumni of the college daily to persuade them to contribute and commit to the Rhodes College's Annual Alumni Fund.• Instructed and guided the team as a captain, keeping track of each member's progress and performance.• Attained the highest number of donation renewals, donation amount increases, and donations per alumni contact among the entire development team.

• Learnt and implemented practical front-end and back-end web development languages such as semantic HTML, CSS and JavaScript• Designed web pages to be responsive to different screen sizes, and manipulated web page layouts, algorithms and variables

• Worked with senior team members to create qualitative and quantitative analyses that supported various projects, including programs concerning the renewal of the city of Memphis.• Prepared and delivered presentations, reports and summaries that outlined financial scenarios and recommendations to clients.• Contributed to and reviewed financial, legal and marketing documents and proposals for all transactions and projects to which I was assigned.

• Worked with a committee of 13 to maintain environmentalism and sustainability in a campus-wide setting.• Managed and trained 10 different students daily to coordinate the school's recycling program in classrooms and dorms.