Infinitum Partners is a venture capital and private equity firm, investing in trend setting innovators in lifestyle industries.https://infinitumpartners.business

● Private equity investor specialising in small and mid-cap growth capital and buyout deals - Fund Management - Deal Execution - PMI - Value Creation Activities - Investor Relations

● Developed mid- to long-term marketing innovation strategy for a Korea’s No.1 mobile network operator. Profiled future mobile customers and suggested innovative marketing mix to acquire the customers.● Set up a potential corporate valuation model for a global private equity firm. Diagnosed the current business portfolio and future business plan of the acquired company, Korea’s top fresh food provider● Conducted due diligence project for a global private equity firm on identifying a Korea’s major duty-free shop retailer to acquire and developed turn-around plan and store optimization strategy.● Created a post-merger integration (PMI) plans for a major Korean Engineering and IT service provider. Integration plans include strategic directions for business portfolio and competency enhancement, and organization restructuring, as well as setting up corporate vision.● Created a global food service market assessment model for a Korean government organization. Developed a market insight framework to identify the demand of global food service customers and reflect the demands on its business plan● Suggested service innovation initiatives for a global leading retail company, focused on enhancing service quality in customer service at points of sales, call centre operation and field service coverage.● Executed a management diagnosis project for a Korea's No.1 Life Insurance company● Participated in the high-profile cost reduction project for a Korea’s leading mobile network operator. Developed strategic sourcing plan and initiated quick-win process achieving cost saving by 10%.● Set up a global market entry strategy for a Korea’s leading food restaurant service provider. Developed Asian market entry strategies by benchmarking key successful factors of global leading QSR players.● Analyzed the competency and strategy of Korean EPC players in the global market. Initiated strategic recommendation based on the analysis for a global EPC company.

● Reported football news for its prime radio sports news program, ‘KBS 1FM Sports Highlight’. ● Created player features to be broadcasted on the KBS TV news program.● Cooperated with TWI to produce the English Premier League official Post-match interview features.

● Reported the UK’s major sports events, such as English Premier League and UEFA Champions League, for the newspaper having 400,000 daily circulation and 2 million online membership subscribers.● Wrote a weekly newspaper column ‘On the Pitch’ delivering in-depth interviews of the high profile football personalities, such as Sir. Alex Ferguson, Cristiano Ronaldo, Wayne Rooney, and Ji-sung Park.● Published a book, ‘2007 – 2008 European Football All Guide Book (Max Media, South Korea, Oct 2007), as a Co-writer. Sold 40,000 copies and went down well with the Korean football pundits and fans. ● Developed links with English press and football club press offices. Organized an external columnist series introducing the exclusive features of UK’s Sports Story of the Year-winning writers to Korean football fans.

● Developed online PR plan on the government tourism agency’s official Korean website: www.myswitzerland.co.kr.● Wrote a serial travelling essay for Switzerland tourism PR. Achieved the average 4,000 views per episode.● Conducted match day coverage of Euro 2008 with EURO 2008 Media Accreditation.