Taffy L. Gotora Email and Phone Number
Taffy L. Gotora personal email
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Former Ad Agency Account Director at Fulcrum Zambia with over 7 years of experience in Advertising. I am a seasoned multiple award-winning strategist, integrated marketing leader, and keynote speaker who helps clients and organisations leverage the power of online platforms to achieve their goals. As the former Head of Digital at Barkers Ogilvy Zimbabwe, I oversaw the planning, execution, and reporting of digital marketing campaigns for current and potential clients, ensuring high quality and consistent service delivery across the whole digital marketing team.I am also the Chairperson of the MAZ Institute of Digital Practitioners, where I conduct curricular reviews, drive membership, and play an oversight role to enhance accountability and policy matters. I am passionate about digital literacy and gender gap advocacy, and was recognized as one of the 50 Most Inspirational Women in Zimbabwe 2023 and a Founding 100 Honouree by the GoGetter Movement. I am also an author, lecturer, former HuffPost blogger, and proud Rotarian who enjoys sharing my knowledge and insights on digital marketing, social media and branding through various platforms and publications.I also offer Marketing and Investor Relations Consultancy, Business Development Consultancy, Event hosting and MCing, Training and Speaking Services. I have also started resume writing and LinkedIn Profile writing services. Also looking to connect with people in the Agri-processing and export business
Nova Catalysts Collective
View- Website:
- novacatalyst.com
- Employees:
- 1
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Founder And Managing DirectorNova Catalysts CollectiveHarare, Zw -
ChairpersonMaz Institute Of Digital Practitioners Mar 2023 - PresentHarare, Zimbabwe• Oversee the programs and activities conducted by the Institute• Conduct curricular reviews for the training courses on offer • Drive membership for the institute • Play an oversight role to enhance accountability • Report to the board representative on policy matters.
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Part-Time Lecturer (Digital Marketing)Marketers Association Of Zimbabwe Jun 2019 - PresentHarare○ Preparing modules/teaching plans for the Digital Marketing Program○ Managing the classes; preparing the lessons and coursework to be delivered to the students○ Preparing students assignments and exercises○ Marking and providing appropriate feedback to the students -
Board TrusteeGrassroots Cricket Jun 2020 - PresentHarareGrassroots Cricket is a Non-Profit organisation harnessing the power of cricket to help transform young lives in vulnerable communities of Zimbabwe by providing life coaches, life skills,cricket equipment and essential support. -
Account & Digital DirectorFulcrum Zambia Apr 2024 - Oct 2024Lusaka, Lusaka Province, ZambiaCampaign Strategy: Develop and lead client campaign strategies across all media channels (Radio, Print, TV, Digital, Video, Social, etc.).Client Management: Build and nurture strong client relationships, manage expectations, and ensure clear communication.Creative Team Leadership: Lead and mentor creative teams, setting objectives and ensuring strategic, high-quality campaign execution.Project Management: Keep projects on time and within budget, overseeing all aspects of campaign development.Performance Analysis: Monitor campaign success, conduct performance evaluations, and provide actionable feedback for continuous improvement.Business Growth: Identify new business opportunities, participate in new business efforts, and contribute to team growth through recruitment.
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Head Of DigitalBarkers Ogilvy Zimbabwe Mar 2020 - Feb 2024Harare Plan, recommend, prepare and oversee digital marketing strategies for current and potential clientsEnsure a high quality and consistent service delivery across the whole digital marketing team, with a rigorous approach to managing work schedules, reporting and managing change Ensure first class reporting on campaign performance across all our active services to our clients Key member of the management team, with input into agency direction and strategy Continuous improvement and development of our digital services Develop & drive our own digital strategy, including our content marketing and social media activity Act as agency digital authority in consultancy work, participating regularly in client meetings and pitches Share my experience and knowledge through coaching and developing our team Liaise with clients throughout active campaigns -
Digital Account Manager/Social Media ConsultantBarkers Ogilvy Zimbabwe May 2017 - Feb 2020Harare, ZimbabweMy responsibilities include:○ Managing the social media marketing strategy and implementation for Barkers Ogilvy’s clients; focusing on platforms that are relevant to our client’s business objectives (e.g. LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare etc.)○ Tracking, reporting and analyzing social campaigns against client’s business goals, objectives and key performance indicators. Identifying, recommending and executing improvements for optimizing social strategies and platform○ Social Media Campaigns (Twitter, Facebook, Linked In, Google+)○ Managing Barkers Ogilvy's online presence○ Online Brand Management○ Sales and Client relations○ Research on current benchmark trends and audience preferences○ Blogging○ Creating monthly calendars of content to be posted○ Discovering new ways to grow follower count and create positive community relationships○ Researching and monitoring competitors campaigns and successful postings○Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency○ Suggest and implement new features to develop brand awareness for Barkers clients, like promotions and competitions ○ Stay up-to-date with current technologies and trends in social media, design tools and applications ○Monitor SEO and Web traffic and Social Media Campaign metrics -
National Board MemberThe Comesa Federation Of Women In Business (Comfwb) Nov 2021 - Jan 2024Harare, Zimbabwe -
Digital Account Manager/ Social Media ConsultantTbwa\ Zimbabwe May 2016 - Apr 2017HarareMy responsibilities included:○ Managing the social media marketing strategy and implementation for TBWA’s clients; focusing on platforms that are relevant to our client’s business objectives (e.g. LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare etc.)○ Tracking, reporting and analyzing social campaigns against client’s business goals, objectives and key performance indicators. Identifying, recommending and executing improvements for optimizing social strategies and platform○ Social Media Campaigns (Twitter, Facebook, Linked In, Google+)○ Copywriting ○ Online Brand Management○ Sales and Client relations○ Blogging○ Creating monthly calendars of content to be posted○ Discovering new ways to grow follower count and create positive community relationships ○ Researching and monitoring competitors campaigns and successful postings -
Freelance BloggerHuffpost Jan 2015 - May 2016 -
Social Media ConsultantBig-Law Management Consultants Mar 2014 - Apr 2016Quorn Ave, Arundale,Mt Pleasant,HarareMy responsibilities include:○ Managing the social media marketing strategy and implementation for Big Law’s clients; focusing on platforms that are relevant to our client’s business objectives (e.g. LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare etc.)○ Track, report and analyze social campaigns against client’s business goals, objectives and key performance indicators. Identify, recommend and execute improvements for optimizing social strategies and platform○ Social Media Campaigns (Twitter, Facebook, Linked In, Google+)○ Copywriting ○ Twitter Campaigns○ Online Brand Management○ Social Media Moderation○ Social Media Writing○ Create weekly calendars of content to be posted○ Discover new ways to grow follower count and create positive community relationships ○ Research and monitor competitors campaigns and successful postings
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Co FounderGreat Zimbabwe Initiative Apr 2015 - 2016HarareGreat Zimbabwe Initiative is a collective of young Zimbabweans who are enthusiastic about the limitless possibilities the future of Zimbabwe holds. We are harnessing the endless opportunities that are within our nation and its people to contribute towards the realisation of our rich potential in order to progress towards the state of a GREAT ZIMBABWE. Visit our website for more info: http://gzi.co.zw/
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Co Author20 Beautiful Women Africa Edition Nov 2015 - Dec 2015
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Copyeditor, WriterCelebration Ministries Media Jan 2009 - Jun 2010Borrowdale, Harare○ Writing copy for the website and organization○ Editing and writing the Celebrate International Newsletter○ Editing and proofing of books written by Pastors○ Research work for the department as required.○ Provision of logistical support to department
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Office Administrator/ReceptionistAfrican Encounter Apr 2007 - Sep 2008Harare○ Manning the switchboard and reception○ Managing the driver and messenger○ Monitoring the phone software per extension○ Research work for African Impact as required○ Taking bookings and reservations for lodge owned by African Encounter○ Secretarial and admin support to the Managing Director, Group Finance Manager and Group Marketing Manager.○ Other administrative work as required for African Encounter, Harare
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Pa To Md, Research AnalystBig Law Management Consultants Jan 2005 - Mar 2007○ Duties Included:-● updating share prices and market information of the various African Stock Exchanges into the company database;● updating company and stock exchange announcements;● obtaining and documenting of corporate shareholder actions document;● Establishing mechanisms to ensure regular supply of information ■ share prices and information on a weekly basis■ company and stock exchange announcements■ company documentation – financial statements● Establishing communication channels with company secretaries;● Ensuring all client contact details are put into the database;● Input database information into spreadsheets○ Constant liaison with travel agents making travel arrangements, hotel and car rental bookings;○ Consolidation of travel advice forms and air miles and ensuring that all frequent flyer accounts are up to date; ○ Diary Management of the Directors;○ Overseeing filing of project, client and administration files;○ Assisting the Director with documentation and research work for deal transactions. ○ Supervision of stationery and stock/consumables stock control; ○ Basic Office Administration duties (minutes,telephone,typing and client liaison)
Taffy L. Gotora Skills
Taffy L. Gotora Education Details
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Zimbabwe Open UniversityBachelor'S Degree In Media Studies -
Girls High School -
Amandas School
Frequently Asked Questions about Taffy L. Gotora
What company does Taffy L. Gotora work for?
Taffy L. Gotora works for Nova Catalysts Collective
What is Taffy L. Gotora's role at the current company?
Taffy L. Gotora's current role is Founder and Managing Director.
What is Taffy L. Gotora's email address?
Taffy L. Gotora's email address is ta****@****ail.com
What schools did Taffy L. Gotora attend?
Taffy L. Gotora attended Zimbabwe Open University, Girls High School, Amandas School.
What are some of Taffy L. Gotora's interests?
Taffy L. Gotora has interest in Cricket And Soccer, Blogging, Capital Markets And Macroeconomics, Economic Empowerment, Politics, Rowing, Reading, Poverty Alleviation, Watching Basketball, Digital Photography.
What skills is Taffy L. Gotora known for?
Taffy L. Gotora has skills like Blogging, Marketing, Newsletters, Research, Publishing, Social Media, Creative Writing, Entrepreneurship, Copywriting, Social Networking, Copy Editing, Editing.
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