Tag Garson Email & Phone Number

New York, NY, US

Greater New York City Area

• Oversee global business, partnerships, media, sponsorships, properties, and opportunities across multiple platforms for a full-service, sports and entertainment agency built to serve the best properties, talent, and.
• Co-direct and lead a team of 14 Senior Directors, Directors, and Managers based in New York and Los Angeles.
• Represent media and sponsorship rights on behalf of teams, leagues and NGBs, negotiating contracts that maximize the property across each media partner's platforms which have yielded $30+ billion in rights fees and.
• Analyze existing media, sponsorship, marketing proposals, licensing opportunities, and site RFP's, and develop/author future strategies, business plans, Collective Bargaining Agreements and Salary Caps for properties.
• Helped to launch international series and events with oversight of business and league operations.
• Assess global opportunities and negotiate related digital platform agreements with and on behalf of third-party platforms (YouTube, Amazon, Yahoo Sports, USA Today Sports, Intel) for Tournament of Roses, NGBs, college.

Greater New York City Area

• Led acquisitions and negotiations with leagues, governing bodies, entertainment acts, and companies to maximize results.
• Created sales and marketing packages for ESPN properties which generated $100 million in revenue in 2010; negotiated the related advertising/sponsorship contracts and worked with sponsors/agencies on execution.
• Negotiated contracts with the Bowl Championship Series, the Cowboy's Classic, Tribeca Film Festival, and the Dave Matthews Band.
• Evaluated and negotiated with potential companies for acquisition or to help generate additional content and revenue through their business or their technology both domestically and internationally, including RSNs PVI.
• Coordinated and led efforts with emerging technologies such as interactive television, 3-D, iPTV, Canoe Ventures, and others.
• Developed content and advanced technology opportunities with MSO's and satellite services and helped to negotiate deals.

Greater New York City Area

• Promoted to develop high-level relationships while continuing to manage programming and negotiate contracts for ESPN/ABC.
• Led and directed a team of five with full responsibility to maximize ratings and profitability.
• Managed the day-to-day programming of sports on ABC, leagues and governing bodies and as such, maximized the scheduling, distribution, certain marketing and sales opportunities for the properties that were broadcast on.
• Oversaw the full acquisition cycle from budgeting and contract negotiation to completion of terms and conditions with current or prospective ABC/ESPN aired events including NASCAR, Capital One Bowl, Indy Racing League.
• Coordinated programming, production, sales, and PR efforts to optimize ratings and revenue for IndyCar Series and the Rose Bowl Game and collaborated to enhance the production and elements associated across all company.

Greater New York City Area

• Recruited to direct all programming and acquisitions to achieve ratings success and profitability goals.
• Acted as ABC's primary executive in charge of the relationship with various leagues and other sports governing bodies.
• Led a team to maximize the scheduling, distribution, and marketing and sales opportunities with NHL, NBA, IRL, and MLS.
• Led acquisition efforts for all ABC Sports properties from profit/loss analysis to negotiation of terms and conditions; properties included Atlantic Coast Conference, Indy 500 and IndyCar Series, Pac-10 Conference, and.

Greater New York City Area

• Promoted to oversee business development and represent/negotiate rights to major events and properties worldwide for the creators of modern-day sports marketing, representing the world’s greatest sports figures and.
• Represented and negotiated domestic and international television, radio, internet, and movie rights to additional major events and properties including: Wimbledon, British Open, New York Marathon, and other motor sport.
• Led business development activities for TWI Interactive, the multimedia division of IMG; worked with leagues, teams, events, MSO's, and agencies to develop multimedia/internet strategies, create interactive television.

Greater New York City Area

• Promoted to direct commercial sales and media rights to broadcast and cable networks, video distributors, and airlines.
• Sold commercial inventory and retained site sponsorship and other sponsorships for IMG events and properties.

Atlanta, Georgia (1994 To 1995) | London, U.K. (1993 To 1994)

Gained valuable production experience and built skill set and knowledge to enhance opportunities for future career growth.