- Implemented Meta ad awareness campaigns to improve social media presence.- Executed Meta ad lead generation campaigns, resulting in an increase of 8X in new leads acquisitions.- Managed & optimised SEM campaigns for different projects & clients, generating increase of 3X in the impressions and clicks and reducing CPC by 3X.- Worked on digital media channels for timely updating content.

- Worked on ad strategies for different local and international brands including the clients based in the United Kingdom, achieving highest ever monthly sales tripling the average monthly revenues.- Executed Meta ad campaigns for brand awareness and conversions.- Executed different SEM campaigns for Google Display and Google Search to grow results, resulting in an increase of 4X in impressions and clicks with the reduction of 3X in the average CPC.- Tested & analysed new social media channels i.e. TikTok & SnackVideo etc.- Managed accumulated monthly ad spend of GBP 50,000 for Meta & Google.- Performed weekly review of the ongoing campaigns to achieve better results.- Implemented SEO techniques to generate organic traffic and results.- Coordinated actively with different departments for deliverables.

- Managed monthly ad spend of GBP 75,000 for online marketing channels.- Executed performance marketing campaigns on Meta & Google channels, achieving the highest ever monthly sales for the online store with an increase of up to 10X.- Led the team in effective upscaling of digital media store, launching the first ever Pakistan’s online fashion reward program.- Focused on strategies to lower CPA, increase basket size, promote cross-selling and achieve performance marketing KPIs, resulting in an increase of 10X customers.- Analysed data insights related to social media channels to grow the results.- Developed the SOPs for effective digital media management, order fulfilment, and community management.- Worked on promotions related to customer retention through email marketing.- Coordinated with the influencers to spread the word about the brand’s offers.

- Assisted the Marketing Manager in the planning and execution of online campaigns.- Managed the online store (product uploading, discounts, navigation changes).- Assisted in online activities for traffic acquisition, conversion & reporting.- Worked an e-commerce strategies in order to improve online sales- Coordinated with the agency to execute PPC campaigns.- Coordinated with different logistic companies & financial institutions.

- Planning marketing campaigns (conventional and digital) in line with the collection theme.- Assisting the Marketing Manager in planning and execution of activities. - Allocating budget for different campaigns and scheduling it accordingly for execution.- Coordinating with vendors for timely execution and tracking of the campaigns.- Processing vendors’ payment in accordance with company’s SOPs in coordination with the Accounts dept.- Monitoring E-Commerce operations in correspondence with the E-Commerce agency- Coordinating with the Digital, E-Commerce and PR agency for the planning and execution of marketing activities- Managing online store i.e. uploading products on the website, ensuring smooth delivery of the orders and executing inventory updates when necessary.