As the Head of E-commerce, I led the strategic direction and growth of Amazon Marketplace operations, overseeing a portfolio of over 400 SKUs. My leadership role involved driving product and brand development, managing cross-functional teams, and ensuring that operational and strategic objectives were met. I focused on high-level decision-making to propel business growth while navigating market challenges.Key Responsibilities:Directed a team of professionals, creating a… Show more As the Head of E-commerce, I led the strategic direction and growth of Amazon Marketplace operations, overseeing a portfolio of over 400 SKUs. My leadership role involved driving product and brand development, managing cross-functional teams, and ensuring that operational and strategic objectives were met. I focused on high-level decision-making to propel business growth while navigating market challenges.Key Responsibilities:Directed a team of professionals, creating a high-performance environment focused on achieving key business metrics.Defined and executed e-commerce strategies that resulted in significant sales growth and brand positioning.Played a critical role in reducing operational costs by implementing cost-effective sourcing and logistics strategies.Drove strategic PPC management, minimizing advertising costs while improving visibility and Return on Investment (ROI).Key Achievements:Increased sales by strategically launching new products and securing high search rankings, ensuring strong market positioning.Successfully transformed underperforming portfolios into profitable assets through targeted initiatives and operational improvements.Enhanced brand visibility and credibility, resulting in over 500+ organic product reviews within 6 months, contributing to long-term brand growth.Led efforts to meet and exceed sales targets by 90%, significantly boosting the company’s overall profitability.Maintained leadership through global supply chain disruptions, delivering solutions that ensured continuity and efficiency.Skills Developed:Strategic e-commerce leadershipTeam management and cross-functional collaborationHigh-level business strategy and optimizationCompetitive market positioning and brand developmentData-driven decision making and KPI managementIn this role, I consistently brought strategic vision and leadership to the forefront, fostering innovation and achieving sustained growth in the competitive Amazon marketplace. Show less

Cosmos is an innovative retail company and one of the leading retail store on AMAZON which offers a variety of lifestyle merchandise to highly defined customer niches across the United States.The company headquarters is located in New York, USA; with presence in Canada, China, and Pakistan.From May 2017 till Now – with Cosmos as a Product Manager- Managing a team of Associate Product Managers having the largest product portfolio of the company with over 200 active SKUs… Show more Cosmos is an innovative retail company and one of the leading retail store on AMAZON which offers a variety of lifestyle merchandise to highly defined customer niches across the United States.The company headquarters is located in New York, USA; with presence in Canada, China, and Pakistan.From May 2017 till Now – with Cosmos as a Product Manager- Managing a team of Associate Product Managers having the largest product portfolio of the company with over 200 active SKUs of Towels- Working directly with the top management for planning and implementation of new business strategies- Managing the product lifecycle while optimizing every stage of product development- Monitoring and analyzing daily sales for effective planning and decision making- Analyzing and implementing strategies for maintaining and improving the profitability- Forecasting, inventory planning, maintaining stock levels and assortment of existing products for smooth flow and timely management of inventory- Price and storage management on daily/weekly basis- Marketing campaign development along with daily management of campaign expense- Training and Development of new inter and intra team resources on Marketing, Supply Chain and Sourcing- Managing and coordinating with suppliers from China and Pakistan on shipment dates, inventory quantities and adjusting prices to ensure a healthy level of stock at all times in US warehouses- Mainting international standards for quality and customer experience- Working closely with brand and marketing teams - Graphics, Communications & Content TeamsAchievements:- Successfully introduced Android Tablet 10.1 inch under the home category- Increased the profits of Towels Porfolio- Earned Employee of the Month award in September 2017 for effective product management and onboarding Android Tablet on Amazon Show less

Scope of my JobMarketing:- Managed the largest portfolio of over 100 SKUs as an Associate Product Manager- Analyzed and Monitored Sales and Profitability of my assigned products. Take relevant actions where necessary to increase the sales and profits of the products- Do marketing of products through Keyword Research at Amazon and Google Adwords.- Management of Customer Reviews for Maintaining Superior Brand Image & Reputation- Design Images in Liason with… Show more Scope of my JobMarketing:- Managed the largest portfolio of over 100 SKUs as an Associate Product Manager- Analyzed and Monitored Sales and Profitability of my assigned products. Take relevant actions where necessary to increase the sales and profits of the products- Do marketing of products through Keyword Research at Amazon and Google Adwords.- Management of Customer Reviews for Maintaining Superior Brand Image & Reputation- Design Images in Liason with the Graphics Team in order to gain the attention of the customers.- Managing Prices of my products depending on the stock levels and competitors.- Worked Closely with the Content Team to design the effective content of our Products in order to enhance customer experience- Effectively Managed the Marketing Budget of my assigned products.- Managing the product Lifecycle while optimizing every stage of product developmentSupply Chain Management:- Placement of orders to Suppliers existing in China based on the Inventory Available and Sales- Providing Box Labels to Suppliers generated through amazon seller central- Working closely with the accounts to schedule deposit and balance amount on time- Compile and Saved all documents in SVN such as Proforma Invoice, Commercial Invoice, Packing List, Bill of Lading, ISF and Telex Release- Effective Coordination with the supplier, freight forwarder and notify party and providing necessary documents to ensure smooth movement of the products.- Providing Pallet labels to warehouse in USA generated through amazon seller central.- Communicate all the negative reviews to suppliers in order to improve product quality.New Product Sourcing:- Successfully Onboarded a range of Kitchen Accessories.- Conducted Product Research and prepared feasibility report of different products selling at amazon.- Conducted Supplier research on ALIBABA and shortlisted supplier based on price. Ordered samples as well to gauge the quality. Show less

Looking after the Modern Trade and Corporate Sales of NESCAFE Dolce Gusto.- Managing key accounts/corporate accounts & Modern trade.- Managing distributor operations from the point of origin to the point of destination.- Maintaining cross functional coordination for smooth execution of internal operations- Responsible for ensuring stock availability and visibility to maximize the growth of sales volume.- Responsible for developing more business in Karachi.

The scope of the project was to prepare a feasibility report on the implementation of cashless transactions in the vicinity of IBA. Further details are:1. To conduct research in IBA2. Market segmentation3. Retailer's survey4. To devise a Marketing plan which includes both the Demand and Supply side.5. To prepare a Business case