Directed development and execution of diverse brand campaigns. Coordinated with agencies, cross-departmental staff, and external teams to create cohesive vision and designs. Managed approval processes for brand, seasonal, and retail campaigns to ensure all projects were completed within established budget and timeline. Collaborated with CEO to provide art direction for creative teams working on POS, Digital, and eCommerce initiatives. Key Achievements:• Successfully built innovative brands by utilising visual design to highlight core company values and message. • Oversaw 50 campaigns from conception through completion. • Served as Creative Manager for variety of special brand projects for magazines (Departure, Centurion, Forbes, Silverkris, Robb Report), universities (UNSW Sydney, Western Sydney University, Edith Cowan College, CBRE), and airlines (Air India, British Airways). • Developed and monitored all creative components for over 400 digital, print, and social campaigns.

Created engaging graphic design pieces for various organisations and institutions. Key Projects:• Built 10 static websites by developing HTML and utilising WordPress and various online platforms. • Played integral role in successful Western Sydney University campaign by designing and executing digital graphic motion ads. • Updated Western Sydney University’s most essential web software by creating HTML from scratch and developing mock-up and UI. • Developed concise, detailed PDF brochure for BOP software.

Utilised UI/UX expertise to complete complex, creative designs across multiple digital platforms. Key Achievements:• Developed highly effective User Interface and mock-up. • Conceptualised and executed comprehensive PowerPoint brochure.

Directed creative team of 20+ junior and mid-level designers in developing a range of complex designs for advertisements, brand campaigns, social media, and web content. Provided creative direction for projects to ensure all visual designs aligned with key brand concepts and messaging. Worked alongside engineering team to develop complex web, mobile, and tablet user interfaces. Facilitated cohesion across company social media pages and websites. Provided styling technique suggestions to video production team. Key Achievements:• Successfully managed 200+ branding campaigns and 2,000+ advertising projects for government agencies and private companies. • Generated diverse digital components, including computer graphics, multimedia catalogues, page-layout software, user interface tools, logos, graphic elements, social media pages, websites, animations, infographics, and illustrations.• Coordinated with vendors to create cohesive designs that complemented other marketing content. • Consistently developed fresh, engaging ideas and content that facilitated audience engagement and aligned with branding best practices.• Developed highly effective motion graphic advertisements using animations and multimedia catalogues. • Leveraged in-depth understanding of design to improve customer experience and satisfaction.