I work as an advocate for clients in achieving their goals through the design and implementation of foodservice facilities, operations and management systemsSpecialties include:• Feasibility studies• Space planning• Food service and kitchen planning• Kitchen equipment tendering• Supply chain management• Liaise with designers• Liaise with contractors• Fit-out tendering process• Assisting in legal and governmental issues• Contractor progress supervision• Procurement• Accounting management • POS and hardware selection• Collaborate with major developers (Emaar Mall Groups, Meraas, etc..)• Food safety • Franchisee/Franchisor dealings

Manage Alpha Middle East in-flight catering units in Sharjah, Jordan and other locations as allocated on an as-needed basisOversee overall accountability for all aspects of Alpha Middle East’s performance, business strategy and financial results, focusing on providing the best possible short/longer-term benefit/return to the company and its shareholdersOversee budget debt and capital expenditure, along with budget profitability by entity/business EBITDAPrepare quarterly re-forecasts to reflect on-going trends, maximising upturns and minimising negative trendsEstablish/proactively manage, regular and open lines of communication with airline and airport clients, relevant agencies, customs, security and local authorities, along with other Alpha businesses world-wideIdentify credible business development opportunities within the geographic spread and in the wider Middle East areaEnsure Alpha Middle East complies with the highest standards of corporate governance

Developed/managed the day-to-day operations of 3 home-grown iconic F&B concepts in Jordan – Deeritna Catering, Deeritna Express and Wox & Company, and 250 staff Directed/monitored the financial performance of the company, to incl. P&L, income statements and cash flow planning supervision and follow up, as well as cost control and purchasing systems/procedures Managed yearly budget forecasts, dividends and profit distribution and controlled company assets/ facilitiesLiaised with marketing, advertising and PR companies to develop above & below the line (ATL/BTL) marketing strategies