🚀 As an Amazon advertising specialist with a focus on data-driven Pay-Per-Click (PPC) strategies, I help brands maximize their profits, increase Return on Ad Spend (ROAS), and scale up to six figures and beyond. With 2 years of experience across various Amazon product categories, including Home & Kitchen, Health and Household, Clothing, and more, I have a proven track record of managing multiple brands and enhancing their online presence.In my role, I have gained expertise in bid optimization, campaign creation, data analysis, and market segmentation. My skills in keyword research, competitor research, and automation have enabled me to develop effective PPC strategies. I also excel in search query performance, brand analytics, catalog analysis, unit economics, bulk file management, and sales troubleshooting.I have studied Amazon Advertising (PPC), Math and Statistics, and hold a degree in English Linguistics & Literature. I am proficient in using tools such as Helium 10, Keepa, Data Dive, Pacvue, Merchant Spring, Kapoq, and Scale Insights to leverage data for informed decision-making. Additionally, I am skilled in using Excel/Excel Macros, Google Sheets, Docs, and Slides/PowerPoint.⚡ I am known for my hardworking nature, often dedicating myself to projects to the point of losing sleep. My problem-solving abilities enable me to tackle challenges head-on and find effective solutions.Outside of work, I enjoy playing badminton 🏸 and reading books related to business and increasing knowledge 📖. These hobbies help me stay active and continuously improve my skills and understanding of the business world.