As the Managing Director of E-Commerce at ISMMART Group of Industries, I am responsible for overseeing and leading the organization's e-commerce operations. My role is involved in developing and implementing strategies to drive online sales, enhance the customer experience, and optimize e-commerce performanceKey Responsibilities:Strategy Development: Develop and execute a comprehensive e-commerce strategy aligned with ISMMART Group of Industries' overall business objectivesTeam Leadership: Lead and manage a team responsible for various aspects of e-commerce, including website management, online marketing, customer service, and order fulfillment. E-Commerce Operations: Oversee all aspects of the e-commerce operations, including website management, product listings, inventory management, order processing, and fulfillment. Digital Marketing: Collaborate with the marketing team to develop and execute digital marketing strategies to drive traffic, increase conversion rates, and generate online sales. Partnerships and Vendor Management: Establish and maintain relationships with key e-commerce partners, including online marketplaces, payment providers, shipping and logistics partners, and technology vendors. Data Analysis and Reporting: Utilize analytics platforms and tools to gather and analyze e-commerce data, generate insights, and make data-driven decisions. Risk and Compliance: Ensure compliance with applicable laws, regulations, and industry best practices related to e-commerce, data privacy, security, and consumer protection.

• Spearheaded the development of the company's digital infrastructure and ensured alignment with short- and long-term business goals. • Developed, implemented, and supported all aspects of technology within the organization, from providing effective technical solutions to ensuring client requirements were met in all deliverables. • Created and maintained a technical roadmap with strategies for how technology would be used in the business, ensuring the company remained at the forefront of innovation. • Led the development of a data-intensive application, utilizing appropriate database technologies such as document databases, graph databases, log-structured storage, and column stores based on specific needs and requirements• Provided unbiased expert opinions and made technical decisions for the organization while providing efficient and elegant solutions for difficult tech problems faced on the development front. • Overseeing the data, security, maintenance, and network for the company's software products • Evaluating and implementing new systems and infrastructure that improve the company's software development and delivery process • Keeping an eye on emerging technological advances that could improve the company's software development and delivery process • Building, hiring, and developing elite technology teams that can execute the company's technology strategy and vision • Providing mentorship and guidance to software development teams and managers

● Trained and supervised a team of 55 members, including 8 software development, 12 networking and hardware, 15 operations, and 20 other members to achieve organizational targets.● Customized and executed various ERP modules, such as Sales, Production, Store-Purchase, Financial, HR, Import and Planning, After-Sale, and Call Center Management Systems.● Competently examined and met costs, timescales, and standards while planning stages of the project.● Saved data in real-time to meet with disaster recovery and update progress reports of management and department heads of respective jobs.● Ensured real-time disaster recovery of systems by developing planning and costing system and managing fire accident in Waves Singer Pakistan in 2018.● Efficaciously updated management and department heads on the progress of the company by providing an updated and real-time online reporting system● Purchased Hardware for Head Office and all Sales Centers across Pakistan which includes the Latest Servers, Routers, Laptop, Printer, Desktop Machines, and other hardware when and where needed

● New IT Centers set up in Railways Head Office Lahore as well as in 7 Divisions of Pakistan Railways and ensure their connectivity along with 60 plus online reservation offices across Pakistan● Effectively studied online tracking system for the locomotives of Pakistan Railways and EDMS and turnstile implementation at major railways stations. ● Established various important projects, such as Reservation, Inventory control, Track/Asset Management, Personal systems, Legal, Electrical Billing, and Timetable systems. ● Assessed complex business needs to be presented by the Railways end-user departments and recommended technical solutions. ● Trained and administered over 2000 railway employees and 3000 employees of various departments. ● Produced a detailed timeline for each application release as well as devised effective project control to examine the progress of the software release and provide reports on the status.● Functioned in close collaboration with management to initiate projects in the IT department and implement OCS 9i release-2 and 10g release-2 in Pakistan Railways a step toward a paper-free environment in the government sectors.● Achieved business targets by revising all designs, code, and unit test plans and implementing Oracle ERP in the passenger business, freight business unit, and financial control department.● Coordinated with International dealers to Direct Hardware and Software procurement activities, such as IBM, Compaq Server Machine, Cisco, brands router, switches, Oracle, Microsoft, and Linux Licenses in the IT department.● Analyzed, created, and recommended IT budget in Pakistan Railways to ensure timely execution.● Formulated and maintain personal records, leave, payroll, pension, promotion channel, and track of professional courses and ACRs of over 95000 employee records.● Actively contributed to all hardware and software evaluations and maintained vendor contracts while representing the IT function at customer review meetings

 Automation of Customs Intelligence of Pakistan, Data logging and Control System for DC Karachi, Expert System for PEFG Karachi, EFS data populator and inquirer, Web site for PEFG Karachi, Automation of Pakistan Motorway M-2, NTN system for CBR Islamabad using VB 6.0, SQL server 2000, Oracle 8, Flash 4.0 ASP, and related development tools. Installation and providing complete technical support to users on operating system, software, hardware, networks, configuring system’s different internal parameters to obtain best system performance Study and Development of Automated attendance system in PRAL Islamabad and development of payroll system for all the CBR employees in the Head Office Islamabad

In-charge of BCS section and selection of courses and liaison with Universities affiliated with.As an instructor took classes for various languages, packages and operating systemsHelping students during the practical in computer labHelping students in their final projectsTaking examination and projects as external nominated by affiliated universities Responsible for maintaining computer labs

Oracle Database administration, report generation and technical support provision to the staff working in this organizationUNIX based Network administration. Major contribution during stay was 100 nodes Microsoft windows 3.1 based Local Area Network SetupLook after system as well as to maintain the software running there.