• Directed the creation and execution of robust digital marketing strategies, resulting in a increase in membership subscriptions and heightened user engagement through highly targeted social media, SEO, and paid advertising campaigns.• Cultivated and managed strategic partnerships within the wagering and racing sectors, ensuring content strategies remained aligned with industry trends and regulatory standards to maintain compliance and relevance.• Leveraged data analytics and performance metrics to optimise digital marketing efforts, driving an improvement in ROI and substantial growth in website traffic and user activity.

• Championed the implementation of agile methodologies to optimise project management, significantly boosting team productivity, accelerating delivery timelines, and enhancing cross-departmental collaboration.• Strategically managed stakeholder relationships, engaging closely with government agencies, contractors, and third-party vendors to ensure the timely, budget-compliant delivery of complex wayfinding and signage systems.• Crafted and executed a cohesive branding strategy for the Sydney Metro project, ensuring brand consistency and a user-focused design across all customer touchpoints, spanning both digital and physical environments.• Directed cross-functional teams in delivering major branding and customer experience initiatives, fostering seamless communication and alignment across design, marketing, and engineering teams to achieve impactful, user-centred outcomes.