Tahlia Shorter Email & Phone Number

Sunshine Coast, Qld, Au

Sunshine Coast, Queensland, Australia

/ DO MORE DO /My days are dedicated to growing my hair salon and the small businesses I work with.

Caloundra

- Launch brand successfully in saturated Sunshine Coast market- Implement promotional strategies using digital and traditional platforms- Client Management - Managing a team of 12 stylists, therapists and coordinators- Website design and management

Brisbane, Australia

- Managing all strategic and operational aspects of the marketing function, including the development of innovative marketing strategies- Create, manage and coordinate the implementation of marketing activities by liaising and effective communication between Busy Bees UK, Centre Support Office, Area Managers, Service Managers and external agency and other suppliers- Develop and execute marketing campaigns, promotions and tactics at childcare centres to maximise communication and opportunities in the market; support each campaign awareness and engagement with target segments- Regularly monitor social media trends, market insights, explore new digital media platform and tools, and competitor information acquirement. - Manage and coordinate all marketing-related activities, including brand management, market research and events management.- Develop the internal reporting processes including providing weekly updates on new customer enquiries to support and encourage continuous improvement and recommend promotional activities. - Assist with preparing and coordinating internal newsletter as well as presentations and other documents/ collateral as required- Design and implement new build sites marketing plans including pre and post opening events- Develop Marketing coaching strategies for Area Managers and Service Managers- Develop sessional campaigns- Share the success of marketing achievements and that of the childcare centres with Executive Management team- Budget management- Lead a diverse and multi-faceted Marketing Team

Sunshine Coast

• Ideate and create digital marketing campaign strategies for a variety of industries and Stakeholders• Marketing campaign implementation and reporting• Social Media and content strategy, implementation and reporting Search engine optimisation strategies and PPC Strategy• Execute all marketing activities for several ongoing clients• Client interfacing communications and account management• Manage design and web development projects and briefs• Manage team of 5 Graphic Designers, Marketing Coordinators and Web Developers.• Business Development and Sales

Sunshine Coast

- Developed an integrated business development and marketing strategy for three brands- Creation of email marketing communications for customers- Writing and editing sales and marketing collateral- Creation of social media strategy and implementation of all social media platforms including: Facebook, Twitter, Linked In, Google Plus, Youtube and Instagram- Responsible for PR strategy and implementation- Developed influencer and brand ambassdorship program - Content writing and blog development strategy- Blogger outreach and link building

Brisbane, Australia

• Writing various Marketing Communications materials including; Blog Posts, Press Releases, Communication Strategies, Website Content, Social Media Content Video Scripts and Infographics.• Manage team of Copywriters and delegate projects based on schedule, workload and expertise

Brisbane, Australia

- Develop digital marketing campaign strategies.- Copywriting blog posts, web content and customer publications- Working with Designers and Developers to produce highly strategic campaigns for Clients.- Marketing campaign planning, implementation and reporting- Client interfacing communications and account management- Liaising with external suppliers on behalf of Clients which included printers, media agencies and mail houses- Working with the Social and SEO team to maximise online performance through various channels including website optimisation, digital campaigns,and social media management- Assisting the Sales team produce high level marketing proposals and pitch to potential new Clients when required- Innovation - creating the impossible

Brisbane

-Create, implement, manage and evaluate marketing activities as directed by Dealer Principal's and/or Corporate Marketing. -Maximise online performance through website optimisation, digital campaigns, social media management,and supporting sales staff with virtual KPI's.-Demonstrate thorough knowledge of PMA demographic and undergo ongoing research and analysis to increase sales.-Manage and plan dealership events and promotions- Copywriting Web Content -Prepare dealership marketing materials. Including; publications, brochures, and all advertisements.-Liaise with external suppliers. Including: Designers, printers, media and media agencies.-Identify and manage effective sponsorship opportunities for dealerships.-Promote and manage corporate brand compliance.-Manage marketing budget in accordance with dealerships and corporate KPI's.-Drive manufacturer campaigns at dealership level-Report and evaluate campaigns and expenditure with the view of improvement

Morningside

- Developed an integrated business development and branding strategy- Developed an integrated business development and marketing strategy- Creation of online survey tools gaining market intelligence - Creation of email marketing communications for all stakeholders- Writing and editing sales and marketing collateral- Creation of logo, mission statement, slogan, values required for business start up- Creation of social media strategy and implementation of all social media platforms including: Facebook, Twitter, Linked In, Tumblr, Google Plus, and Instagram- Design of promotional materials both on and offline- Advertisement and video production directing, script writing, and actor sourcing- Corporate Social Responsibility - sourcing charity events to participate in and actively pursuing contribution opportunities

Brisbane, Australia

- Developed and integrated business development and marketing strategy- Creation of marketing emails and web newsletter communications in various market sectors- Conducted online presentations/webinars to clients- Assisted in writing and editing sales and marketing materials- Updating and maintaining all content on multiple company websites using the content management system.- Updating and maintenance of all social media platforms including: Facebook, Twitter, Linked In and the company blog.- Assisting with SEO and SEM strategies on websites- Conduct email marketing campaigns and company newsletters using online databases - Respond to client queries- Coordinating clients and project development- Preparing proposals and assisting with tenders- Project management and Software development planning- Design of promotional materials both on and offline- Maintenance of Client Relationship Management software

- Assist with Business Development strategies and internal and external communication tactics.- Undertake media monitoring tasks via social media platforms- Online web content creation and blog writing - Generate marketing material for internal and external use.- Develop the design of internal and external communication and marketing materials.- Manage and co-ordinate social events - Assisted in creating a Social Media Policy for internal staff members. - Creation of the Brisbane Dashboard presentation.- Edit and proof read internal and external documents and tenders.- Implement and review current marketing strategies in conjunction with Management. - Coordinate company events - Creation of company-wide monthly newsletter- Assistance with general office projects.- Responsible with formatting reports that were presented to our clients.- Creating weekly meetings for both the Brisbane and Mackay branch highlighting company achievements.

- Creating communications material for newsletters- Utilising social media and public forums to generate awareness of campaigns- Creating media distribution lists- Researching various stakeholder groups- Contacting and seeking sponsorship to major Brisbane companies- Attend networking events to broaden DrugARM’s business presence.

Bachelor Of Business, Marketing

Creativity, Innovation, And Change

This course is designed to empower you to develop your creative human potential to improve, enhance, and transform your business, your.

Certificate Ii In Information Technology

Education record