- Founded The Third Place, a creative agency and production house hybrid- I am the Creative Director of the agency, primarily working on creative strategy and branding for clients, alongside directing, shooting, and editing

- Produce and shoot short form and long form video content for the brand, ranging from studio shoots to live events and concerts- Edit deadline driven video projects on South Asian pop culture- Videos are edited for both YouTube and short-form social, including UGC content for brands- Range of projects include reality series, explainer videos, interviews, & docu-series

- Produce and shoot photo/video projects for a variety of clients- Edit deadline driven video projects for various clients such as musicians like Anik Khan and Raja Kumari, and projects for entertainment companies- Range of expertise includes: events, food, beverages, e-commerce, products

- Conceptualize, produce, shoot, and edit all short form and long form content pieces for brand, including photo/video for events, e-commerce products, UGC, performance marketing- Oversee other members of content team and every step of the creative process Create viral content for social, including Instagram and TikTok- Apply creative marketing strategy in creating content that drives sales

- Regularly produced written content, and print and online materials for integrated content marketing campaigns, including digital promotions, PPC, and social media marketing, and broadcast- Tracked social media and paid campaign analytics and utilize data to implement efficient digital marketing strategies - Weekly consult meetings with Senior Vice President and Marketing Manager regarding client needs and feedback Liaise with different clientele and follow up regularly on all of their production and marketing needs- Coordinated with external vendors, including graphic designers and film crews, to produce print material and video content in a timely fashion- Manage deadline driven projects, including writing, editing, revising documents, as well as generating fresh ideas- Utilized social media platforms efficiently for client and firm image branding, communications, and public relations- Maintained detailed record of all billable work hours for proper client invoices

- Strategize with clients on ad targeting, and understanding AdWords and Analytics data - Build and help manage ad campaigns on AdWords- Build strong rapport and follow up with advertisers to guarantee positive interactions and continued utilization of Google AdWords- Close an average of 13 cases daily, regarding troubleshooting a variety of different issues, while ensuring feedback is favorable- Meet quick turnaround times on cases closed- Serve as a key member of the e-mail team, and gained global recognition from Google as a team

- Travel with executive producer and crew to shoots, and assist with set up and shooting - Record audio, take BTS production photos, assist with lighting and all other miscellaneous production needs - Coordinate crew and shoot subjects- Log and transcribe footage - Put together press kits- Maintain equipment in office

- Execute integrated marketing ideas that encompassed digital, traditional, and event-based marketing and PR while keeping to the UMS brand and vision for the 2015-2016 season- Assist in various video/multimedia pre-production, production, and post-production processes, and created motion graphics and graphic designs- Maintain and update the catalog of signed media release forms- Communicate via email and phone to request footage/schedule interviews and book locations- Deliver media files in correct formats

- Worked with two co-directors to plan and execute outreach and social justice events, and achieved a 6% increase in attendees from previous years through extensive social media advertising and content marketing on a $200 total budget- Curated appealing videos and photographs of events, and designed all SAAN gear, logos, pamphlets & flyers within deadline- Managed the SAAN Flex (Marketing Support) Team by coordinating their duties in marketing, photography, and design- Worked with SAAN Central Planning Team to bring a record 384 attendees ($25 each) to the annual SAAN Conference; an 18% increase over last year's 325 attendees, with less resources and finances used

- Managed marketing duties of the organization & promoted the affiliated charity, End Slavery Now, through social networks- Contributed to bringing Mazaa out of a $5000 debt, host the annual dance competition, and go into green zone in finances- Helped Mazaa achieve 300 individual ticket sales for A2 Dhoom competition, and sold out 500 tickets for the A2 Dhoom after party through a bevy of social media promotions and content marketing

- Greeted and serviced clients in waiting room, transferred phone calls, communicated between clients and therapists- Maintained a physical client database, and organized and located files when needed by therapists- Showed exceptional reliability and quickness in times of increased client traffic in the office