Tahnee Priddis Email & Phone Number

Evansville, Indiana Area

• Developed, executed and maintained a company wide social media strategy across Facebook, Instagram, LinkedIn, Pinterest and Houzz for high-priority brands, including MasterBrand, Omega, StarMark, Fieldstone, and UltraCraft• Managed social media accounts and developed content calendars that aimed to grow and maintain brand and product awareness, while attracting new customers and retaining existing customers• Recorded, prepared and presented data regarding social media KPIs, website traffic and consumer sentiment for executive leadership during monthly business reviews• Spearheaded and implemented a comprehensive online reputation and crisis management strategy to proactively mitigate critical online situations, protecting brand’s profitability and reputation• Helped reduce customer support requests by providing accurate and detailed responses within 24-48 hours to online inquiries, questions or commentary posted on any social media platform or review channel• Oversaw and managed relationship with online reputation management software, Bazaarvoice, while working to keep review solicitation top-of-mind, while sharing the information gathered from reviews with leadership to improve the business when applicable • Acted as the first line of surveillance by identifying and escalating potentially damaging or harmful comments and reviews to the Director of Consumer Affairs• Assisted the Director of Marketing with email drip campaigns, corporate rebranding, website content refresh and internal content audit and refresh, among other initiatives

Evansville, Indiana Area

• Identified and developed relationships with key bloggers and influencers (new and existing) across all major social platforms to build brand relevance and drive customer acquisition• Lead all social influencer programs including long-term relationships, identification, activation, marketing campaigns and conduct on-going performance analysis• Acted as main point of contact for bloggers and influencers to develop strong business relationships, facilitate creative marketing campaigns and grow key KPIs• Negotiated and executed contracts for paid integration with bloggers and influencers

Louisville, Kentucky Area

• Oversaw Ladies Ready to Wear Department, consisting of over 50 National and Exclusive brands and totaling over $8 million dollars in sales• Achieved a 4% growth in sales for two focus departments, Ladies Bridge and Ladies Contemporary during the 2015 fiscal year during which total store sales were -8%• Led, motivated, and optimized a team of 30 employees through performance management to ensure desired results in customer service, targeted selling programs, product placement, and visual merchandising • Planned and led an Eileen Fisher Tipster Event that achieved $87,000 in sales, the largest one day event in store’s history• Oversaw inventory control by maintaining close relationships with buyer’s and vendor’s to ensure correct product assortment for optimal sales results

• Demonstrated a clear understanding of all departments and their customers with fashion relevant styling and knowledge in current trends• Drove sales volume forward through redesigning floor layouts, implementing new concepts, branding and tracking business through reports • Supported, educated and demonstrated a passion for appropriate styling and knowledge of current trends to employees to provide outstanding customer service and enhance visual displays • Developed and executed a business plan to achieve corporate visual merchandising goals • Collaborated with upper management and area sales managers within the store to ensure sales goals were achieved through implementation of presentation • Effectively managed department expenses • Supported store events, trim installations and corporate sign program• Informed customers of upcoming product launches, events and promotions by administering a Facebook page specifically for our store

• Oversaw all aspects of Juniors Department including daily operations, sales goals, visual standards, team development, sales, profit and cost control• Successfully supervised a team of over 10 associates, while concurrently enhancing communication and job satisfaction amongst them• Lead sales meetings focusing on methods of presenting new merchandise, sales strategies and customer service• Implemented new departmental layout that enhanced the flow of merchandise• Coordinated promotional events to drive sales and customer loyalty

• Assisted in the set up and styling of the annual Runway for the Roses fashion show • Worked closely with the sales managers in each department and assisted them in completing daily tasks • Executed visual standards, corporate plan-o-grams, and created in-store visual displays to promote specific trends, new merchandise collections, and promotions