Clients: International Business University, AOL College, EdKosmos, College Avalon, Opulence Education Group • Responsible for leading campaign strategy planning and execution for a portfolio of EdTech and Education Sector clients across print, on-ground activation, social media, PR, web, email, and digital marketing channels.• Led creative/content direction and copy research. production, execution, distribution, and curation of content calendars • Led and managed the content team consisting of a Jr. Art Director, Graphic Designers and Content Writers.• Effectively collaborated on projects with internal teams to ensure business and project objectives were met.• Major Accomplishments:o Led the soft launch of an EdTech Platform, EdKosmos, in terms of brand identity, content strategy, and UI/UX design.o Generated over 730 unique leads combined for all Education Sector clients.o Increased CTR by 2.67% on average across all lead-generation campaigns

Clients: Invest in Canada and xarvio• Responsible for project coordination and delivery for a portfolio of Aggrotech and Public Sector clients• Evaluated staffing and scoping requirements for creative projects. Assisted the account team in producing project briefs.• Recognized project scope changes and elevated queries to Account Directors.

• Took on the role of understanding technology product management.• Responsible for providing Benefits Implementation Services to clients.• Managed respective clients’ implementation lifecycle from discovery to support.• Documented, translated, and validated clients’ business requirements to map according to Ceridian functionality.• Major Accomplishments:o Successfully Implemented Clients: Metro Logistics (>15000 employees), WESCO (800-1000 employees), City of Temple, Texas (1000-1500 employees)

• Responsible for assisting Team Canada manage national and local markets brand strategy• Assist Team Canada in planning strategic marketing initiatives, aligned with global marketing plans, for the second half of 2019 and annual 2020• Assist local markets in executing their marketing plansMajor Accomplishments:o The Addams Family Partnership: Generated 2343 unique leads and increased web traffic by 29% YOYo Custom Trampoline Launch: Achieved 87% of budgeted sales, generated 1676 unique leads and increased web traffic by 84% YOYo Black Friday 2019: Increased sales revenue by 15% YOY and website traffic by 109% YOY

Courses: Social Media Marketing and Principles of Marketing • Assisted the Professor in developing lab assignments for the course• Supervised, marked, and graded all lab sessions, assignments and exams• Lectured few class sessions and hosted office hours to help students with queries and projects related to the course•Major Accomplishments:o Trained on Dash Hudson, an Instagram analytical online platformo Assisted students with company projects on McDonald's Canada, Hudson’s Bay, Bebe & Spydero Managed class size of 60-78 students

•Responsible for servicing Reckitt Benckiser Group including, Dettol and Gaviscon Pakistan on all digital mediums•Responsible for brand strategy, planning, and execution on digital media including Website, Social Media, Community Management, Media Planning/Execution, SEO/SEM and Google Adwords(keyword and display) Major Digital CampaignsGlobal Handwashing Day 2016 - Dettol PakistanLive Life with Relish - Gaviscon Pakistan