(Aquisition #3 Broadcom 11/2023) At VMware, TJ Houston developed and executed innovative programs that significantly influenced and generated revenue, with an impressive 75% revenue influenced and 70% revenue generated. She managed comprehensive marketing campaigns, analyzed and optimized the pipeline through regular business reviews, and developed an organic and paid flow of 200 targeted MQLs per week. TJ also managed multiple vendors, created new channels such as BrightTalk Summits, and partnered with sales to ensure effective lead reporting and call-downs. As a marketing system admin for a diverse tech stack, she led a high-performing global demand generation team and implemented strategic account-based marketing for 2,000 named accounts.

(Aquisition #2 VMware 7/2019) At Avi Networks, TJ Houston spearheaded a full-funnel strategy targeting 2,000 named accounts, increasing MQL pipeline conversion from 1.6% to 6.9%. She delivered comprehensive presentations on pipeline metrics, collaborated closely with sales on ABM programs, and created persona-focused nurture tracks. TJ drove awareness through various channels, including advertising, tradeshows, virtual events, social media, and search programs, while working across teams to produce high-impact program content.

(Aquisition #1 Blackberry 11/2018) At Cylance, TJ Houston developed robust partner programs, expanding partner capacity from 200 to 5,000 sellers globally. She created an SFDC Partner Portal, resulting in 13,000 net-new opportunities with a 67% conversion rate. TJ also implemented a Managed Services billing system and standardized global partner processes across multiple functional teams. Her leadership included managing a team of up to five employees and interns, ensuring high data quality and effective global partner programs and operations.

(IPO #2 9/2013) At FireEye, TJ Houston supported the channel chief in managing 121 partnerships and 74 integrations, contributing to $100M in revenues. She developed and scaled global programs, managed a team of nine, and supported global alliance sales in named partner accounts. TJ was responsible for the Alliance portion of the Partner Portal and delivered executive data and dashboards, managing a team of up to 12 employees and contractors.

In her earlier role at FireEye, TJ Houston built the original marketing stack, helping grow revenue from $30M to $600M over four years. She managed Marketo infrastructure and automation, drove significant marketing-generated responses, and established effective integrations for real-time lead delivery. TJ also managed extensive event operations, demand generation assets, and collaborated on product launches, ensuring alignment with sales goals.

In her first sales role at FireEye, TJ Houston worked along side the VP of Strategic Alliances to build out new programs supporting new partnerships and strategies created. Working across functions, TJ built out people, process, and systems through collaboration and teamwork.

In her earlier role at FireEye, TJ Houston built the original marketing stack, helping grow revenue from $30M to $600M over four years. She managed Marketo infrastructure and automation, drove significant marketing-generated responses, and established effective integrations for real-time lead delivery. TJ also managed extensive event operations, demand generation assets, and collaborated on product launches, ensuring alignment with sales goals.

At Cisco, TJ Houston developed and implemented global marketing strategies, delivering measurable leads and supporting sales enablement. She created best practices for virtual events, video, demand generation, and social media, contributing to multiple Cisco records. TJ's work included collateral development, evaluation, and building strong cross-functional global team networks, driving impactful marketing strategies. My teams where I contributed and routinely stepped up, set these records:Demand Generation • FY’11 Cisco #1 for Most Webcast Registrants for Launch Virtual Event • FY‘11 Cisco Record 5.3% Response Rate for Email Offer • FY’11 CIN USA Workshops #1 Registrations and Top 5 for the past 2 years• FY’11 CIN USA Workshops #1 VoD Viewers to 802.11n Webcast Series• FY’09 Cisco #1 VoD Viewers for previous 2 years• FY’09 Mobility TV #1 Response Rate and Attendance Rate• FY’08 Cisco #1 Live Registrations and ViewersSales Enablement• FY’09 #2 Top Yielding Play - Network Systems – Reasons to Call • FY’08 #6 Top Yielding Play – Mobility – Reasons to CallPrograms• FY’10 Mobility Monthly Newsletter subscription rises 15,000 • FY’09 Mobility Monthly Newsletter subscription rises to 10,000 ('08 <2k)• FY’11 802.11n keyword ranks #1 in Google organic searchPost record, we drove these compelling and creative communications to global, partner and vertical adoption across our 7 theaters.

-- Lead Cross-Functional HR Communication Programs for Internal Employee Education • Webmaster for University Website, including branding, graphics, redesign, coding new forms, integrations, and scaling features • Define, plan, and lead marketing communication programs through to execution • Analyze and implement self-service LMS database driven features on University website • Evaluate IT special expertise, built rapport, and create a solid network of resources-- Manage Marketing Communications, Cadence University • Plan & execute large demand generation campaigns for targeted audiences • Develop branding including HTML templates, brochure templates, signage, and classroom items • Webmaster for self-service website (content, graphics, programming, and development) • Track & report ROI for marketing programs-- Technical Instructor, Software Applications • Designed and facilitated courses for a wide-variety of software applications. • Pioneered models for eLearning and Virtual Classroom facilitation

(Aquired 2011) Contract position responsible for development and implementation of Salesforce.com CRM database. Developed front and back-end user requirements based on Telesales and Executive Management input. Defined customer segments based on analysis of existing data. Track and manage budget for purchasing leads. Define other methods of collecting leads and distribute manual research requests to college intern. Implemented lead distribution mechinism defined by sales territories. Create metric reports on sales pipline lead origination. Developed other reports based on Telesales manager requests.

Marketfirst was a pioneer in the marketing automation space, competing with Annuncio and Ephiphany. This was my first big jump into marketing automation and I used the tool to run the programs.

(IPO #1 9/2000) * First and smallest start-up, a true favorite small EDA Start-Up (proud employee #19) that went public and then got acquired by Symantec. The growing atmosphere allowed me to learn new skills quickly quickly and climb the ladder into new positions on a yearly basis:5 - Webmaster4 - Marketing Communications 3 - Marketing Distribution Specialist2 - Executive Assistant to VP of Sales and VP of Marketing1 - Administrative Assistant/Customer Care