Thaiane Silva
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Thaiane Silva Email & Phone Number

Head of Growth Analytics and AI at Whirlpool Corporation
Location: São Paulo, Brazil 10 work roles 7 schools
1 work email found @jstus.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Head of Growth Analytics and AI
Location
São Paulo, Brazil
Company size

Who is Thaiane Silva? Overview

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Quick answer

Thaiane Silva is listed as Head of Growth Analytics and AI at Whirlpool Corporation, a with 45041 employees, based in São Paulo, Brazil. AeroLeads shows a work email signal at jstus.com and a matched LinkedIn profile for Thaiane Silva.

Thaiane Silva previously worked as Head of Data Strategy & Analytics & Enterprise Architecture at Whirlpool Corporation and Head of AI, Data & Analytics - LATAM at Dhl Supply Chain. Thaiane Silva holds Master Of Science - Ms, Estatística from Usp - Universidade De São Paulo.

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tsilva@jstus.com
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Profile bio

About Thaiane Silva

> I´v b working with Analytics, Data Science and AI in Digital Products for 15 years and I use these skills to discover solutions and applications for business and products issues.Over the years, I am proud to have developed and accelerated the careers of people and teams through humanized management, understanding the individual strengths and diversity of each person. I have also led forums and strategic projects for digital transformation, innovation and profitability of operations, using my passion for transforming data into market understanding, risks, growth and CX to generate assertive and impactful business decisions.Mastery in navigating the complexities of data operations, showcasing distinguished insights in data analytics to product growth, also my multiple tasks simultaneously managing profile help in that.I developed strong verbal and written communication skills and comfortable presenting to a variety of audiences. Keen analytical eye extends beyond just data; so I'm a virtuous process, constantly optimizing workflows, costs (P&L) and developing key metrics in special to Supply Chain, Logistics and Digital Banks.My English proficiency is business-savvy, allowing me to engage confidently in global discussions.*Tools:- Cloud: AWS | AZURE | BigQuery| Databricks| SnowFlake| Qlik| NIFI| KAFKA| Debezium| Alteryx- Language: Python| PySpark | PLSQL| SQL SERVER| R-Systems: Salesforce MKTCloud| SAP HANA | WMS| TMS| ERP| ORACLE Financial| BOBJ-DATAVIZ: Tableau| PowerBI| Jupiter-Automation: RPA| API´s*Sectors that I have already positively impacted with my solutions:- DEFI: Ifood Pago| Banco Pan| We Chat(Tencent)-RETAIL: Adidas| Sephora| Leroy Merlin| Lego| AEO| Levis| LEGO-LHS: Pfizer| Sanofi-CONSUMER: Mondelez| Nespresso-BBUSINESS: Marketing| Growth| Planning| DevBiz

Listed skills include Powerpoint, Social Media, Planejamento De Projetos, Amazon Web Services, and 38 others.

Current workplace

Thaiane Silva's current company

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Whirlpool Corporation
Whirlpool Corporation
Head of Growth Analytics and AI
São Paulo, SP, BR
Employees
45041
AeroLeads page
10 roles

Thaiane Silva work experience

A career timeline built from the work history available for this profile.

Head Of Data Strategy & Analytics & Enterprise Architecture

Current

Benton Harbor, Michigan, Us

Oct 2024 - Present

Head Of Ai, Data & Analytics - Latam

Bonn, De

Report to VP of IT LATAM- As the latam leader for AI, data and analytics, I oversee all AI, data, and analytics initiatives within IT to maximize the potential of our data. My responsibilities include data platforms and operations, AI platforms and operations, data and AI governance also analytics product management. I am also a member of the Global IT Management Board.- Establish and scale data science and analytics operations in Latin America (Argentina, Brazil, Chile, Colombia, Mexico) from inception.- Develop regional strategy and prioritized analytics logistics products aligned with organizational objectives (2022-2025).- Implement and deployed data products, spanning business intelligence to machine learning and LLM models, driving 2% growth in gross profit and a €1.5 million annual return on investment.- Manage a team of managers and analysts, training and coach team members, including performance and career management (Define and establish data science and analytics roles).- Lead the "Data Ecosystem" project, integrating 150+ data sources into a single BigData, enhancing data quality and accessibility- DATAMESH - (design and manage the architecture, infrastructure and budget).- Exercised budget control for a €5 million budget and managed 8 direct FTEs.- Leader of Omnichannel Strategy for the simultaneous and interconnected use of different communication channels, creating different points of contact between the customer and the company. - Creation and execution of frameworks for agile data projects life-cycle (business assessment, data exploitation, data cleansing, development, deploy and documentation process). Statistical results must to have, versioning, hand over docs, etc.- Implementation source projects (WHS & TMS) (assessment , legal data exploration, data governance, development and implementation process).- Effectivel communication and presentation solutions to project sponsors and sectors leadership.

Jan 2022 - Sep 2024

Consultor - Data And Artificial Intelligence Products

London, United Kingdom, Gb

Expert for projects related to the Block Chain, Open Finance and Logistics Supply Ballance industry, advising a variety of clients in global scale.• Act as a key liaison between our consulting clients and the world's leading business solutions and top experts• Specialize in synthesizing client needs to deliver effective results on a time-sensitive basis• Assist in early stage industry research and due diligence processes• Machine Learning Engineer (Develop and Deploy)• Technologies and implementations• Investments required to implement services and AI solutions• Consultations on the Latin American technology market (Tools and ROI/P&L usage strategies)

May 2017 - Mar 2024

Manager - Crm & Mkt Analytics

São Paulo, Sp, Br

Digital Bank ( CD | CC | EP | PIX | OPEN FINANCE | ADQUIRENCIA )- As an Analytics leader responsible for feeding the CRM and Engagement, the focus was ensuring that these areas were supplied with reliable data for actions and provocative analyzes to make quick decisions;- The team to do was developing models, data-driven solutions, advanced measurement analysis, automation, visualization and optimization of Marketing Campaign Measurement and CRM Campaigns in Real Time;- The leader responsibility was Management of human and financial resources to advance strategies, plans and project execution, seeking risk reduction x revenue increase (P&L);- Lead weekly agendas of two Strategic Squads, one seeking more dynamic, intelligent and online pricing, which can adapt to the needs and phases of the customer's life, anticipating the market search and maximizing profitability. The second seeks to discover the strongest revealed between risks and segments, for risk taking in growth strategies;***Responsible for negotiating priorities with senior stakeholders (Directors and SUPs), as well as developing indicators and reports on development projects and visions of opportunities, building relationships from scratch.

Dec 2019 - Jan 2022

Analytics Manager - Logistics (Tpm)

Osasco, São Paulo, Br

Leads the GROWTH and DEVBIZ Data Science team, comprising 2 full-time data scientists and 1 data engineer.- Focus on segmentation (supervised) and clustering (unsupervised) projects to enhance personalized communication and CRM strategies.- Executes MarTech initiatives, including attribution and marketing mix modeling, to optimize decision-making and increase EVA.- Integrates market basket analysis and LLM (e.g., transcription) products into digital applications.- Provides through Data advanced analytics and OKR´s the strategic direction and oversight of the IFOOD PAGO growth strategy, including portifolio composition, riscs architecture, investment, and product roadmap.

Jul 2018 - Dec 2019

Data Advanced Analytics Coordinator - Logistics Crm ( Tpm)

Osasco, São Paulo, Br

- Analytics Product Lead (Coordinate predictive analysis for goal definitions, gather insights and proposals relevant to the set objectives, direction and weekly deliveries insight of DRIVER app);- Translate real problems into mathematical, statistical and algorithmic models, finally translating the models into tactical actions for the areas and problems in question;- Support the Logistics teams with insights and analyzes in a high degree of complexity;- Weekly presentations to the board and group of managers;- Backlog management and distribution for the team of 2 analysts;- Ensure with the team the automation of routines and creation / maintenance of processes in Databricks and Athena, reducing monthly costs of this data environment by 6.5%;- Responsible for the main indicators for decision making in specific and routine projects related to CRM (Churn / Attriction / Lifecicle) Data modeling, processes at Data Lake that serves different users (Data Mining - Data Science);- Creation of training tracks in Big Data (DA / DS) encouraging the Datadriven profile, optimizing ~ 80% the consumption of data in the Databricks for the operational areas;***Reduction in lost orders from 20% to 0.49% per month.

Jan 2017 - Jul 2018

Data Science Coordinator - Supply Chain Planning

Waukegan, Illinois, Us

As a DS Coordinator at JST, the area responsible for Planning OKR´s development and management in one of the largest data-generating industries today, Supply Chain industry, my main activities developed were: • Mapping of processes and main tables used in relational databases , development of the migration impact study of these databases to Data Lake and assistance in the migration strategy;• Product Owner of the Smart Tables squad, large tables recorded in Data Lake that aim to facilitate data consumption, processing and unification of concepts used by the business areas. I was responsible for creating the tables with the consumer areas (establishing a lot of contact with them) modeling and structuring rules of the fields with the technical areas, in addition to defining business guidelines for the team of developers;• Responsible for disseminating good data visualization practices to the members of the CRM team to create dashboards for internal use and for other areas.• Responsible for developing efficiency logics to create target indicators and operational levers, directly impacting P&L and Forecast efficiency.• Development, maintenance, support and evolution of official dashboards and analyses for executive forums focused on inbound, inventory and outbound strategies to optimize labor, reduce fraud and boost end customer sales.Development of inventory management algorithm enabling application of reverse logistics with cost reduction of 28.2 pp in 15 months.

Nov 2013 - Jan 2017

Business Inteliigence Analyst - Project Procurement

West Allis, Wi, Us

Work of negotiation strategy, competitive bid process, source selection, and freight terms.

Mar 2011 - Nov 2013
Team & coworkers

Colleagues at Whirlpool Corporation

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7 education records

Thaiane Silva education

Master Of Science - Ms, Estatística

Usp - Universidade De São Paulo

Master Of Business Administration - Mba, Business Strategy

Illinois Institute Of Technology

Postgraduate, Analytics E Inteligência Artificial - Data Science

Fia - Fundação Instituto De Administração

Especialização, Formação Executiva Em Big Data: Machine Learning & Data Viz

Fgv - Fundação Getulio Vargas

Extensão, Data Science And Machine Learning Bootcamp

Freecodecamp

Bachelor Of Applied Science - Basc, Engenharia Elétrica

Universidade Federal De São Carlos - Ufscar Oficial

Doctor Of Philosophy - Phd, Management Sciences And Quantitative Methods

Usp - Universidade De São Paulo
FAQ

Frequently asked questions about Thaiane Silva

Quick answers generated from the profile data available on this page.

What company does Thaiane Silva work for?

Thaiane Silva works for Whirlpool Corporation.

What is Thaiane Silva's role at Whirlpool Corporation?

Thaiane Silva is listed as Head of Growth Analytics and AI at Whirlpool Corporation.

What is Thaiane Silva's email address?

AeroLeads has found 1 work email signal at @jstus.com for Thaiane Silva at Whirlpool Corporation.

Where is Thaiane Silva based?

Thaiane Silva is based in São Paulo, Brazil while working with Whirlpool Corporation.

What companies has Thaiane Silva worked for?

Thaiane Silva has worked for Whirlpool Corporation, Dhl Supply Chain, Alphasights, Banco Pan, and Ifood.

Who are Thaiane Silva's colleagues at Whirlpool Corporation?

Thaiane Silva's colleagues at Whirlpool Corporation include Iza Orozco, Page Harford, Marcos Rivabem, Yamila Daiana González, and Luiz Carlos Keller.

How can I contact Thaiane Silva?

You can use AeroLeads to view verified contact signals for Thaiane Silva at Whirlpool Corporation, including work email, phone, and LinkedIn data when available.

What schools did Thaiane Silva attend?

Thaiane Silva holds Master Of Science - Ms, Estatística from Usp - Universidade De São Paulo.

What skills is Thaiane Silva known for?

Thaiane Silva is listed with skills including Powerpoint, Social Media, Planejamento De Projetos, Amazon Web Services, Etl, Public Speaking, International Trade, and Bancos De Dados Para Crm.

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