▪ Set up marketing and sales goals and strategies, develop sales forecasts, track opportunities and report.▪ Lead the marketing project lifecycle, including budgeting, execution, analytics, and KPIs.▪ Manage Greenano’s social media channels with daily operational tasks and source new channels and partners on social media sites, forums, and blogs to enhance brand reputation and reach.▪ Devise and monitor Greenano’s media buying strategies, including developing and implementing digital and online campaign strategies and coordinating creative deliverables.▪ Develop and implement a traffic tracking dashboard for online campaigns to optimize source value and conversions for Native Advertising, YouTube, Facebook, and Google Ads Campaigns.▪ Source new opportunities, negotiate media solutions and contracts, and coordinate with media partners for print advertising, articles, and blogs to expand Greenano’s brand awareness.▪ Work with the CEO and CCS to manage all new business account contacts and sales activity and prepare corporate budgets.▪ Maintain CRM information and the CCS for sales activity, transactions, accounts, client information, and revenue opportunities as required.▪ Optimize the corporate B2B marketing communications strategy.

▪ Managing a team working on business intelligence and digital marketing data analytics for clients.▪ Leading the full project lifecycle for clients including analytics and KPIs, requiring cross-functional stakeholder management.▪ Providing advanced analytics and experimentation support for marketing and products initiatives.▪ Collaborating with cross-functional stakeholders to analyze, integrate online data with other channels, and generate business insight across multiple channels.▪ Built marketing and products forecasting tools using parameters, trend lines, and reference lines that are used to create reports for B2B clients for quarterly earnings and financial projection development▪ Demonstrating subject matter expertise and technical leadership in data extraction and manipulation, dashboard, visualization, and analytical/statistical/data mining techniques.▪ Delivering user-friendly and informative dashboards and recurring reports for B2B clients to meet business needs.▪ Collaborating with marketing and product business units to build out the Company’s internal reporting infrastructure in Tableau from the ground up.▪ Managing department budget, hiring, and training staff for using business intelligence software (Python, SQL, Tableau, Airflow, Clickhouse) projects.

▪ Conducted repeatable and ad-hoc analyses to measure and interpret marketing trends impacting businesses and take informed business decisions for multiple business units.▪ Performed marketing and sales data analysis, forecast and reporting, interpreting results, and production of ROI indicators and Ad-hoc reports.▪ Prepared daily, weekly, monthly, quarterly, and yearly reports on marketing KPIs for upper management.▪ Collaborated with the HR team to train new hires in marketing data analytics and work with complex datasets.▪ Worked closely with B2B Clients to verify marketing data and analytical requirements.▪ Performed collection and consolidation of data from various sources including marketing, sales, IT, customer service systems to develop manageable and easily communicated data sets and projections, performed required calculations and error checking.▪ Pre-processed data for warehousing for various client’s e-commerce business, including the transformation of raw data into structured values for reporting purposes and analytical applications.▪ Developed and built BI Tools to help greater maximize the team's business impact.

▪ Managed a team of marketing executives including the hiring and training of staff and associated budgets.▪ Devised and implemented corporate digital marketing strategies, including website, email, social media, SEO, and more, to provide solutions based on consumer insights and data.▪ Developed and implemented a traffic tracking dashboard for online campaigns to optimize source value and conversions for Native Advertising, YouTube, Facebook, and Google Ads Campaigns.▪ Performed audits and quality assurance testing to ensure the performance of company systems and operations processes.▪ Sourced new opportunities, negotiated media solutions and contracts, and coordinated with media partners for print and display advertising, and articles to expand brand awareness for various B2B clients.▪ Managed all social media channels with daily operational tasks, balanced positive and negative sentiments and influences, and sourced new channels and partners on social media sites, forums, and blogs to create brand awareness, enhancing brand reputation and reach.▪ Coordinated and launched marketing campaigns targeting customer acquisition & retention.▪ Collected, reviewed, and summarized market research and feedback, presenting to senior leadership to develop improved corporate policies, programs, and services.▪ Performed competitive analysis to provide marketing insights on customer's point of view, market trends, changing market demands, and campaign effectiveness.

▪ Provided customer service and BPO solutions to clients of large multinational corporations.▪ Provided customer service and complaint resolution solutions, guiding customers through the first tier of the complaint escalation process.▪ Advocated for and sold various client-company solutions, cross-promotions, and upsold products and services to customers to improve customer retention and revenues for clients.▪ Developed consultative sales techniques and significantly improved complaint and query management skills to effectively resolve issues and provide superior customer service.▪ Gained software operation skills for Salesforce, and other common corporate programs.