Cliente L'Oréal Paris (Vichy, CeraVe, SkinCeuticals e La Roche-Posay)Acompanhamento do time de analistas do grupo;Planejamento estratégico e plano tático das marcas;Identificação de oportunidades de negócio para o cliente;Interface com parceiros, negociação com veículos e equipe interna no dia a dia,Acompanhar os resultados das campanhas;Gestão das campanhas e projetos desenvolvidos;Apresentação semanal dos relatórios de mídia; elaboração de relatórios de campanha e pos-buy;Processos de faturamento;Softwares Ibope e digital (TGI/Comscore);

Clientes - Shell Box, Shell Box Empresas.Shell BoxOrientação estratégica e negociação de projetos junto ao cliente;Desenvolvimento estratégico e planos táticos de mídia das campanhas de brandingdo time de Growth;Acompanhamento do analista e estagiário nos processos financeiros pertinentes à área de Mídia (comoimplementação e acompanhamento das campanhas, controle financeiro, emissão dePl, controles de PO, NFs de veículos, etc);Interface com o time de performance para atingimento das metas de KPI de brandinge performance do APP;Apresentação dos relatórios de branding para atingimento de metas;Acompanhento junto ao time de BI para melhorias de medição de performance(tagueamento appsflyer, parametrização URLs, etc.)Shell Box EmpresasCriação das contas de anúncios;Elaboração junto ao time de atendimento para social media das redes sociais;Elaboração junto ao time de UX para criação do site para geração de leads;Elaboração junto ao time de BI para implementação de sistemas de medição deperformance (Google Analytics, tagueamento, parametrização URLs , etc.);Orientação estratégica e negociação de projetos junto ao cliente;Desenvolvimento estratégico de planos táticos de mídia das campanhas de full funnel;Gestão e acompanhamento das campanhas para atingimento dos KPIs de branding eperformance;Apresentação dos relatórios de branding e performance para atingimento de metas.

Universal Pictures

Client Viacom (MTV, Paramount +, Comedy Central, Pluto TV)

Client - Uber Eats BrazilWorking with DV360, Brand Lift Survey, Facebook, Twitter, Verizon (Yahoo), Samsung Ads, Youtube, Spotify.Monitor campaign performance awareness and work with analytics tools to identify optimization opportunities. (Google Analytics, Google Data Studio, SEO)Identify keyword trends and leading indicators to inform spend distribution.Manage day-to-day budgets across channels.Leading Digital Media KPI management, dashboards, reports, guidelines, and insights based on Digital KPIs and digital media activities.Conduct in-depth analysis on performance marketing results and optimize the growth strategy Guarantee segmentation and create strategies of tactical actions for digital campaigns.

Client - Todeschini(forniture) , Sebraers (business and education) , Colcci (Clothes).Creation of campaigns (Google Ads, Twitter Ads, Facebook Ads, Pinterest Ads, Linkedin Ads, monitoring, and optimizations; Budget control and campaign results; Responsible for preparing strategic plans, and creating media plans for performance; Creation, presentation, and monitoring of reports in Google data studio and Analytics.

Creating and Managing digital projects, managing campaigns performance. Optimize campaigns frequently to maximize efficiencies and drive business goals, and A/B test, report using Excel to pull, pivot, and analyze data, create write-ups for insights and recommendations, analyze website using Google Analytics to learn more about our client’s customers and what is driving business results, create and compare attribution models for determining the optimal media.Managing and overseeing all Inbound Marketing client accounts and create long-term strategies to improve their marketing efforts. Create and Implement Digital Marketing Automation – Email Workflows with mail chimp and RD Station, Funnel Stages, Lists, Promotion Campaigns.Participate in new client planning processes and help with the development of strategic messaging and comprehensive marketing plans. management of social media, analysis of results of the clients.Supporting services with daily demands such as preparing briefings, monitoring digital campaigns. Responsible for customer budget control and financial reporting for the digital campaigns.Implement and create marketing strategies with a focus on connections with social media influencers and target audiences. Communication strategy analysis with a focus on more engagement online and offline.

Creating and Managing digital projects, managing campaigns performance (Google, Facebook, Waze), focusing on lead generation and sales results.Reporting and managing client’s ROI. Managing content and technical SEO strategies.Helping the company to succeed by implementing internal processes and team management Participate in daily meetings with internal creative, interactive, and production teams to ensure our projects and strategies are on track.

Management for client's Instagram and Facebook pages. Create qualified content and customer service, to improve the relationship between the brand and its followers. Content mapping and social media data analysis were extremely important to make the best digital approach for each client.

Support in corporate events, by making reception of the guests, stage assistant, and financial controls.Support the marketing team with marketing campaigns, updating social media, event producer, CRM and inter-communication expanded my Public Relations skills.