Manson Tai Ming Tsui Email & Phone Number

Hong Kong

Hong Kong Sar

Hong Kong Sar

Duties:•Acting as a project manager for MSD HPV regional campaign across 9 APAC markets from 2022-2024, collaborating with IPG sisters’ agency on a daily basis •Handled Veeva Vault PromoMats (VVPM) upload & download•Managed VVPM regional project tracker, to ensure that the latest status is up-to-date for internal & external stakeholders to access•QC content is compliant enough to address MLR feedback•Knowledge in Canvas, GCMA for Pfizer•Familiarity with Agile tools, such as Jira, Confluence•Familiarity with Agile methodologies & techniqueAccounts:MSD APAC, Pfizer regional, Pfizer HK, The Asia Fungal Working GroupAward:Yahoo Asia Big Idea Chair Awards 2021Pfizer 2021 Digital Campaign - Best Programmatic Campaign (Merit Award)https://yahoo.digitaladvertising.com.hk/bicawards/2021/Flagship Projects:Pfizer Vyndamax - Website Localisation (HK): https://www.heartsmattr.com.hk/Pfizer Vyndamax - Website Localisation (SG): https://www.mattroftheheart.sg/Pfizer Vyndamax - Website LocalIsation (TW): https://www.heartsmattr.com.tw/Pfizer Pristiq - Depression Can Be Everywhere:https://www.linkedin.com/posts/weber-shandwick_congratulations-to-our-hong-kong-colleagues-activity-6938013566016847872-ZlJL/ MSD APAC - LinkedIn Page Digital Content Creation - Antimicrobial Resistance (AMR): https://www.linkedin.com/posts/msd-global_the-role-of-vaccines-in-combating-amr-activity-6871269107178835969-ne1g/ Pierre Fabre WeChat Platform & Content Management - WeChat ID: PierreFabreOncologyLeadership Video: https://mp.weixin.qq.com/s/9TzMMhL59VQvrm4-H7zhYQ

Hong Kong

Duties:•Developing and managing long term relationship with clients•Analysing client business needs •Managing multi-disciplined internal and external communications•Collaborating closely with different parties to ensure seamless project execution•Experienced in providing an integrated marketing solution for healthcare / pharmaceutical brands•Managing a social health channel: MEDonTVhttps://www.facebook.com/medontv/ •Responsibilities include-Developing an engagement plan and growth plan-Managing Facebook fans page -Developing health-related / wellness content for fans and public-Brand building -Exploring new business opportunitiesSkills: •Digital and social marketing campaign, website development, project management, KOL engagement for pharmaceutical brands, media placements, paid content promotion•Knowledge in Google Analytics, SEM, SEO, Atlassian Jira, Veeva Vault, BrainShark, Ziflow, Articulate, admanGoAccounts : Pfizer (Pristiq, Prevenar 13), Pfizer Upjohn (Celebrex, Lyrica, Pain Portfolio, Viagra), Amgen (Biosimilars, Evenity, Prolia, Internal Marketing), Mylan (Viartril-S), Novartis (Diovan), HKFLAAFlagship Projects:Pfizer - Pristiq Website Development: https://www.pristiq.com.hkPfizer - Prevenar 13 Website Development: https://www.knowpneumonia.com.hk/Pfizer - Pain Portfolio OOH Campaign: https://www.linkedin.com/feed/update/urn:li:activity:6689888109473230848Pfizer - Celebrex Animated Video: https://www.linkedin.com/feed/update/urn:li:activity:6678572715991023616Mylan - Viartril-S TVC 30s: https://www.linkedin.com/feed/update/urn:li:activity:6698585838156177408/Amgen - Prolia Mother's Day Campaign:https://www.linkedin.com/feed/update/urn:li:activity:6665114919370924032/Amgen - Prolia World Osteoporosis Day:https://www.linkedin.com/feed/update/urn:li:activity:6724275736158568448/Amgen - Biosimilars Paid Social Campaign: https://www.linkedin.com/feed/update/urn:li:activity:6736496146417635328/

Hong Kong

•Acting as a key contact point of healthcare/ pharmaceutical clients •Maintaining a close relationship with Product Manager/ Marketing Manager•Proactively understanding clients’ objectives and analysing the market situation•Working on the briefs that shared by client, and developing multiple ideas that could come up with a customised solution •Managing budget, costs, and timing of projects from briefing to conclusion •Working with both internal & external parties to identify the right resources to meet project objectives, including the understanding of digital strategy (e.g. SEM, GDN, Social, Yahoo ad & YouTube ad) & production needs (e.g. video production, branded site, content marketing etc) •Ensuring proper execution of work in all areas in delivery of consistent and superior output •Had an experience to handle HKD $1M+/ year spending pharmaceutical client (Alcon), regularly & proactively update client the campaign’s result, by drawing insight from the performance, and further providing suggestions on how to optimise the whole campaign in the future•Successfully hit 101% of the 2019 Q2 (Apr-Jun) sales quota •Managed to hit three consecutive quarters (2018 Q4 - 2019 Q2) sales quota (accumulative)Flagship Projects: Alcon (Cataract) : https://www.healthyd.com/lightupyoureyes/Alcon -Systane Content Sponsorship : https://www.healthyd.com/specials/眼睛都要養生？Ascensia x Youth Diabetes Action (Type 1 Diabetes awareness campaign) : https://www.healthyd.com/mysweetjourney/Daiichi Sankyo (Lixiana site revamp): http://www.lixiana.com.hk/public/Media Coverage: Youth Diabetes Action (YDA) - Chinese : https://www.yda.org.hk/zh-hant/「港人對一型糖尿的認知和關注調查」結果/Youth Diabetes Action (YDA) - English : https://www.yda.org.hk/results-on-social-knowledge-and-awareness-of-type-1-diabetes-survey/

Hong Kong

Jan 2019 - Mar 2019•Successfully achieved 117% & 102% of monthly sales quota for Feb & Mar respectively•Comparing to 2018 Q1, 2019 Q1 healthyD revenue increased significantly by 1227% •Managed to hit two consecutive quarters (2018 Q4 & 2019 Q1) sales quota (accumulative)Aug 2018 - Dec 2018•Solely focusing on the health portal business, healthyD, https://www.facebook.com/healthyd/•The only sales who is responsible of the above platform (Aug-Dec 2018)•Daily coordination and liaison with external media agencies & PR agencies, including OMD, phd, Carat, Hakuhodo, Zenith, Starcom, Wavemaker, Mindshare, UM, Dentsu X, MediaCom •Serving different corporate clients in various industries, including pharmaceuticals, insurance, FMCG, supplements.Accounts include: Alcon, Astra Zeneca, Sanofi, Ascensia, SunLife, Bupa, Teva/Actavis, Daiichi Sankyo, Takeda, the Garden, Vitasoy, Yakult, Colgate, Kao, PepsiCo, 3M, P&G, Nestle Health Science, Mead Johnson, Abbott laboratories & Reckitt Benckiser•Successfully achieved 130% of the 2018 Q4 (Oct - Dec) sales quota•Successfully achieved 165% of the 2018 Dec sales quota•Comparing to 2017 Q4, 2018 Q4 healthyD revenue increased significantly by 1046% •The first AE to successfully hit the healthyD monthly & quarterly sales quota Sep 2017 - Aug 2018•Acquiring digital media business knowledge and skill•Serving different corporate clients in various industries, including jewelry, travel agency, tourism, hotel, utility, cosmetic, beauty and wedding. •Identifying potential new business opportunities across wedding, family & health platforms •Handling the whole business process including business proposal, pitching, contract closing and after-sales services •Blogger negotiation•Knowledge of DoubleClick, Power BI•Achieved 130% of the 2017 sales quota.

London, United Kingdom

•Coordinated Media Agenda Talks 2016•Helped with event coordination and marketing•Prepared marketing and communication materials

Master’S Degree, Msc Media And Communications

Lse-Pku Summer School 2016, Lps-Mg102: Management, Entrepreneurship And Global Leadership, A-

• Explore the key components of new venture creation – evaluating entrepreneurial opportunities, writing and presenting effective business.

Bachelor'S Degree, Media And Communication, Upper Second Class

Activities and Societies: Summer exchange programme, Learning basic spanish

International Summer Programme, Courses Included: Basic Korean, Korean Culture And Society, Gpa 4.0/4.5

Activities and Societies: -Learning basic korean language and Korean Culture-To learn about and personally experience its culture.