• Additionally working as Channel Marketer. • Leading Product and channel Marketing for both Consumer and Professional channels and took an ambitious country commercial strategy, making prospects for exponential growth.• Aggressively working to promote distributors and resellers by ensuring whole distribution and channel management process.• Drive cross-functional teamwork with the Division PM team, Marcom, country sales, supply chain, legal, and finance to address the techno-commercial growth prospects to secure a bigger market share.

• Led key Growth Initiatives of NPI & NPD, such as Interact IoT, WiZ Connected, and Ecolink(Tier II) brand across target audiences of B2C consumer, B2B customers, channel segments, and brand licensing.• Managing Integrated Marketing campaigns starting from Analytics and leading to Digital Ads and content design using tools like Google Analytics, Google Ads and SEO, SAP Analytics, and LinkedIn.• E2E collaboration with key markets and customers, to understand customer needs and pain points, analyse competition landscape regularly, and translate to insights for roadmap creation, and marketing story of Why Philips.• Responsible for financials, business cases, product lifecycle management and portfolio simplicity.• Leading GPRM for Philips Digital Products portfolio, collaborating with various local and global stakeholders.

• Introduce Japanese machines and Electro-pneumatics brand in Pakistan and make a strategic working plan with Local and Global teams to grow business prospects by continuously reviewing the market share and margins. • Managing North and South sales team of around 10+ members and revamping the whole marketing strategy for Industrial Boilers and powerhouses up to 35MW. • Aggressively working to promote distributors and resellers by ensuring distribution and channel management process with a go-to-market approach.• Negotiated long-term contracts with key market players in the Industrial sector that strengthened company presence and Initiated the ‘’Preferred vendor Partnership” program by signing PVP’s with Industries, significantly increasing footprints. • Working on new BU’s and effectively applying the Blue Ocean Strategy by identifying the gaps, furthermore, strategizing a working plan to enhance the value proposition for the company.• Carry out BTL activities, prepare and execute presentations professionally and assertively manner, arrange seminars and demonstrate how a product will meet end-user demand, further study competitor’s products to develop effective branding strategies resulting in increased sales.• Prepare Annual budgeting reports and forecast business volume to develop & formalize the yearly business plan.• Revamping the complete brand portfolio of Capra Engineering by aggressively working on Internal/external marketing activities, comprehensive working on brand promotion activities, and developing strategic content. • Plan weekly, fortnightly, and monthly sales travel for establishing professional relationships, especially with C-level / decision makers for offering solutions-based sales, which required frequent traveling

Leading North and South Marketing/sales team for Electrical, Pneumatics, Instrumentation and Controls products /system solution in all Industrial segments (Like Food, Automotive, Textile, Cement, Packaging & others).Working on the pricing strategy according to Pakistan market and responsible to increase themarket share with continuous sales growth by effectively improving profits margins.Working on 4P’s strategy and marketing mix with principal and its effective implementation in Pakistan market.Supervising brand portfolios and aggressively working to promote new ventures like distributors and re-sellers by ensuring distribution and channel management process.Re-build whole market strategy of SMC Pneumatics Japan in Pakistan, and successfully implement new product development process, and mapped strategic working plan with our principals in Japan, Singapore and Italy.

- Leading Karachi Sales Team - Study Clients demands for Electrical and Electro-pneumatics systems and propose solutions accordingly - Prepare frequency list according to clients yearly demands and prepare our inventory accordingly

Preparing Technical ProposalsVisiting Customers and provide technical support to customersPrepare Presentations and deliver to customers

Demonstrating/Presenting how LPG Plants will meet Industrial Power generation requirements. Planning the project from Erection to Commissioning phase and making budget reports. Follow-up and verify that the installation Supervise the testing commissioning

Managed Data Base of Electric/Electronic Instruments In Erection and Commissioning phase of Combined Cycle Power Plant.Part of Initial Test Equipment Team.